Dr. BHARATHI S

Ph.D.-qualified associate professor with experience in commerce management education, research, and academic administration. Expertise in quantitative research, statistical analysis, and data interpretation, with a focus on digital consumer behaviour. Proven leadership in curriculum development, student mentoring, and academic coordination. Strong record of publications, conference contributions, and cross-faculty collaboration.

• Appointed as Section Editor for the NOLEGEIN Journal of Consumer Behavior & Market Research.
• Co-authored the book “Quantitative Aptitude”, published by Vision Book House (ISBN: 978-93-6557-589-7).
• Honored with an invitation as a Guest Speaker to address BBA students on Case Study Analysis at the Orientation Programme 2025–26, Dr. NSAM First Grade College, Nitte (Deemed to be University), Bengaluru, held on 21st July 2025.
• Presented a research paper at an International Conference organized by Manipal Academy of Higher Education (MAHE), Bengaluru, held in December 2025.
• Presented a research paper at an International Conference hosted by Presidency University, Bengaluru, conducted in December 2025.
• Completed a certified workshop on AI Dashboards using Microsoft Power BI by Skill Nation in September 2025.Completed a certified workshop on AI Dashboards using Microsoft Power BI by Skill Nation in September 2025.
• Initiated student collaborative research in the work place.
• Published a research paper titled “From Clicks to Community: Societal Benefits and Consumer Behaviour Trends in FMCG Digital Marketing” in Library Progress International (SCOPUS indexed), 2024.
• Published a research paper titled “Evaluating the Role of Cutting-Edge Social Media Strategies and Technological Progress in Shaping Impulse Buying Among FMCG Consumers” in Seshadripuram Journal of Social Sciences (SJSS), Peer-Reviewed National Journal, Vol. 5, Issue 2, September 2024.
• Certificate for the Completion of Python 3.4.3 Training provided by the Spoken Tutorial Project, IIT Bombay.-(2024).
• Presented a paper at an 3rd international conference organized by Rajdhani College, University of Delhi on 8th and 9th March 2024, titled “Examining Smartphone-based E-commerce Engagement among Youth: A Study in Bengaluru City”. The paper is published in the book- Digital Transformation towards Sustainable Development in Future-Vision:Viksit Bharat@2047 and also received BEST PAPER AWARD.-(2024)
• Presented a paper at a National conference organized by Seshadripuram First Grade College, Mysuru on 3rd May 2024, titled “A study on exploring the influence of innovative social media strategies and technological advancements on impulse buying behaviour of FMCG consumers”. The paper published in UGC care listed journal- International Journal of Cultural studies and social sciences, ISSN: 2347-4777.-(2024).
• Serving as an External Question Paper Setter for Reva University since 2023.
• Presented a paper at an international conference hosted by Nagarjuna Degree College titled "The Impact of Digital Marketing on Consumers' Post-Pandemic Purchase Decision of FMCG Products with Special Reference to Bengaluru Region." The paper has been published in conference book chaptersE-ISBN:9789392229145/P-ISBN:9789392229114) and the paper has been published in the Indian Journal of Natural Sciences (ISSN: 0976-0997), indexed in Web of Science-2023.
• Presented a paper at an international conference organized by Kristu Jyanti College titled "Impact of Digital Transformation on Impulse Buying Behavior with Special Reference to the FMCG Sector in a Sustainable Environment." The paper has been published in Springer Nature book titled Digital Transformation for Business Sustainability-Trends, Challenges and opportunities published on 30 December 2023. eBook ISBN: 978-981-99-7058-2 and Series ISSN:2731-8303 DOI: https://doi.org/10.1007/978-981-99-7058-2.
• Presented a paper at an international conference organized by SUV, West Bengal, titled "A Study on Exploring the Influence of Innovative Social Media Strategies and Technological Advancements on Impulse Buying Behavior of FMCG Consumers".
• Participated in workshops, Faculty Development Programs (FDP), and Short Term Training Programs (STTP) relevant to research area.
• Received STATE YUVARATHNA AWARD-2021 awarded by Srinivasa charitable trust for the continuous improvement in various departments.
• Cleared Karnataka State Eligibility Test (KSET) 2021 which is conducted by university of Mysore in the area of Commerce.
• Cultural Convener for the year 2019-2020 became grand success by celebrating BHARATIYA UTSAV in very unique way.
• Developed and authored the question paper for the I-semester examination of the BBA Aviation course offered by Bangalore University in November/December 2018
• Invited as Guest Lecturer on the topic personality development and career guidance during the conference at Swamy Vivekananda PU college, Mallur in the year 2018 and 2019.
• Presented a paper of Role of teachers in Higher education conclave 2016 International Conference on global paradigm shifts in SFGC, yelahanka. Bengaluru.
• Presented papers of FDI prospects and challenges ahead for India and Overview of financial inclusion in Edusummit 2015, International Conference on global paradigm shifts in SFGC, yelahanka. Bengaluru.
• Presented papers of Green accounting and Child consumer as a market segment in Avant-Garde 2014, International Conference on global paradigm shifts in SFGC, yelahanka. Bengaluru.
• Presented a paper Workforce Diversity in human resource area of specialization at Rendition-11, A National Level Paper Presentation Contest on 29th Sep 2011 held at St.Joseph Engineering College, Vamanjoor, Mangalore.
• Successfully led the Business Continuity Planning (BCP) team as a Project Manager during the MBA program.
• ‘B’ and ‘C’ passing certificates of NCC during my degree graduation.
• Participated in the National conference on Talent Management: Challenges to HRM held on 11th and 12th March 2011.
• Certificate of participation in Verve 2011 a National Level Business School Meet held on 17th, 18th, 19th March, 2011 held at AIMIT, Mangalore.

• V Hemanth, Kumar, Professor & Research Co-ordinator, 98842 49862, Presidency University, Bangalore
• Harish, S, Principal, 94484 63466, Vijaya College, Bangalore
• Saritha, B, Professor & HOD, 7899180318, Seshadripuram First Grade College, Yelahanka, Bangalore, Dept. of Commerce and Management

Yelahanka, Bangalore, September 2026, Dr. BHARATHI S