Geetanjali Chauhan
Content Marketer|Social Media Expert
Ghaziabad
Summary
Multi-talented Marketing Specialist and Content Writer with over 10 years of experience crafting compelling narratives and a strong background in traditional and digital marketing strategies. A flexible team player skilled in leadership, project management, and business-generating content production. Proven track record in cultivating and retaining key client relationships, with a focus on driving brand growth and reaching revenue-producing clients across multiple social media platforms. Enthusiastic about applying diverse skills to all areas of marketing and seeking opportunities to create impactful content and embrace new challenges and collaborations.
Overview
17
17
years of professional experience
4
4
Certifications
Work History
Freelance Content Writer | Social Media Expert
Multiple Clients
01.2024 - Current
- Worked closely with stakeholders to gather input for refining messaging strategies that effectively communicated key benefits of products or services offered by clients.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Managed diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Gained deep understanding of target audiences through market research, allowing for more tailored content creation strategies.
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
Lead: Content and Social
Markeeters
10.2023 - 01.2024
- Implemented SEO best practices in all published materials, leading to increased organic search traffic and better keyword rankings.
- Collaborated with cross-functional teams to align content creation with overall business objectives.
- Mentored junior team members in writing techniques, SEO optimization strategies, and project management skills, contributing to their professional development and career growth.
- Increased brand visibility by developing and implementing content strategy tailored for target audience.
- Created editorial calendar to streamline content production and ensure consistent publishing schedules.
- Conducted regular competitor analyses to stay ahead of industry trends and maintain cutting-edge content offering.
- Designed social media campaigns that boosted follower numbers and drove meaningful interactions with audiences.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
Sr. Content Marketer
Entire Software
10.2021 - 08.2023
- Craft engaging blog content and marketing copy to elevate product and service visibility via promotional campaigns and advertising.
- Develop targeted online ad copy for platforms like Facebook and Google.
- Oversee company's social media presence: from idea conception, coordinating with design teams, to posting multimedia content across various platforms.
- Strategize and monitor marketing objectives, including outreach through emails, blogs, videos, and more.
- Refresh website content and author material for marketing collateral such as brochures.
- Partner with freelance writers to ensure seamless content planning and timely, high-quality deliverables.
- Tailor brand messaging to captivate and engage our target demographic.
- Collaborate with Australian marketing team for holistic strategy development.
- Developed editorial calendar for each brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
Marketing Team Lead
Intrics
08.2021 - 09.2021
- Responsible for coordinating marketing team.
- Manage performance of other team members.
- Track team KPIs and manage work deliverables on time along with team's daily activities.
- Write blog posts and marketing copy to promote company products and services through promotional advertisements and marketing.
- Write copy for online ads (Facebook and Google).
- Handle social media profile for company as in responsible for conceptualization, coordination with designers and posting social media and videos on various social media platforms.
- Design and track marketing strategy/goals involving campaign narratives and web pages: outreach email marketing, blogs, videos, etc.
- Update our website with new content and content writing for brochures and other marketing materials.
- Collaborate with freelance writers in completing all phases of content requirements from planning to on- time completion of quality deliverables.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Work with European marketing team to create marketing strategy.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Senior Content Writer
Intrics
12.2019 - 08.2021
- Write blog posts and marketing copy to promote company products and services through promotional advertisements and marketing.
- Work with marketing team outside India to create campaign narratives and web pages: outreach email marketing, blogs, videos, etc.
- Proofread, re-structuring, and edit articles written by content writers.
- Update our website with new content and copywriting for social media marketing.
- Collaborate with freelance writers in completing all phases of content requirements from planning to on- time completion of quality deliverables.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Performed keyword research to optimize content for SEO.
Freelance
Content Writer and Editor
01.2018 - 12.2019
- Consistently prepared, rewrote, and edited several pieces weekly, ensuring content freshness and continuous learner engagement.
- Focused on optimizing content for easy comprehension, catering to diverse learning preferences and ensuring information absorption.
- Evaluated written pieces for their final readiness, ensuring they met desired objectives before giving approval for publication.
- Refined existing PowerPoint presentations, enhancing their alignment with core corporate message, ensuring consistency and improved visual appeal.
- Rigorously reviewed each article, ensuring impeccable grammar, spelling, punctuation, and syntax, thus maintaining high linguistic standards.
- Checked every piece for factual accuracy and ensured they met or exceeded predefined quality benchmarks, guaranteeing trustworthy and top-tier e-learning content.
Senior Copyeditor
Thieme Medical and Scientific Publishers Pvt. Ltd.
08.2012 - 11.2017
- Proofread text and rewrite text to improve clarity and readability.
- Verify factual correctness of information, such as dates and statistics.
- Check text for style, readability, and adherence to editorial policies.
- Arrange page layouts of photos, articles, and advertisements.
- Reviewed and edited content for correct grammar and style.
- Worked with graphic artists, post-production team members, and other specialists to produce captivating and successful content.
- Evaluated final copy to verify content aligned with established guidelines.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Prepared, rewrote, and edited pieces to improve readability and impact.
Copy Editor
Aptara
07.2011 - 08.2012
- Reviewed and edited content for correct grammar and style.
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Created spreadsheets using Microsoft Excel for daily, weekly, and monthly reporting.
- Reviewed and edited content for correct grammar and style.
- Recommended copy edits based on knowledge of target audience and internal and external style guides.
- Mentored younger interns to help develop craft and sharpen skills.
- Collaborated with editors and page designers to create polished, attractive product.
Senior Faculty
CareerOrbits ePortals Pvt. Ltd
04.2011 - 06.2011
- Responsible for conceptualizing content for PMT exams.
- Developing unique content for PMT exams.
- Responsible for content research and content editing.
- Met with students to dispense study and career advice and provide guidance and potential opportunities within chosen field.
- Built strong rapport with students through class discussions and academic advisement.
- Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
- Assessed students' progress and provided feedback to enhance learning.
- Reviewed program materials and coordinated updates to keep department materials relevant and accurate.
- Created syllabus and instructional plans for each class session in accord with stated course objectives.
Research Fellow
Amity University
11.2007 - 01.2011
- Interpreted research findings and summarized data into reports.
- Conducted experiments related to cell culture.
- Planned complex research projects and designed studies to improve research and experimentation.
- Established positive and encouraging relationships with students and helped to foster appreciation for microbiology and science.
- Prepared individualized lesson plans and educational materials to structure microbiology curriculum to needs of each student.
- Oversaw graduate student projects and advised on focus, methodology, and report generation to meet preset standards.
- Maintained high levels of confidentiality to protect data quality and project research.
- Followed best practices and scientific protocol to reach defensible conclusions based on solid evidence.
- Authored professional scientific papers for publishing in peer-reviewed journals.
- Recorded data from research to allow for accurate analysis.
Marie Curie Early Stage Researcher
University of Birmingham
01.2010 - 04.2010
- Developed guidelines for procedures such as management of viruses.
- Monitored or operated specialized equipment such as gas chromatographs and high-pressure liquid chromatography, electrophoresis units.
- Designed molecular or cellular laboratory experiments, oversaw execution and interpreted results.
- Managed day-to-day activities of lab and provided both assistance and supervision to students performing research for projects.
- Gathered and organized information for research purposes.
- Interpreted data analysis results to draw inferences and conclusions.
- Synthesized data and wrote detailed reports to present research findings to stakeholders.
- Sorted data into well-organized formats and transformed into figures.
- Requested or acquired equipment or supplies necessary for projects.
Education
Ph.D. - Microbiology
Amity University
Noida 04.2007 - 2010.04
Master of Science - Biotechnology
Choudhary Charan Singh University
Modinagar 04.2004 - 2006.04
Bachelor of Science - Biochemistry
Kurukshetra University
Kurukshetra 04.2001 - 2004.04
Skills
Social Media Marketing
Email Marketing
Content Management
Web Content Management
Web Content Writing
Google Ad Writing
Keyword Research
Search Engine Optimization (SEO)
Communications management
Copywriting expertise
Digital marketing
Branding
Social Media Management
Additional Information
- 423da5b6a5134587bd55786da061e695Digital Marketing - HubSpot AcademyIssued Jul 2023 - Expires Aug 20240df335d0f6d9445e9002e81cb125f2f9Social Media Marketing - HubSpot AcademyIssued Jul 2023 - Expires Aug 20255259ff268de246b8a2ef5e52696a5b01
Certification
[The Ultimate Digital Marketing Course 2021: 11 Courses in 1], [Udemy] - [UC-31266836-b379-4703-8f83-19dec0fc5efb]
Timeline
Freelance Content Writer | Social Media Expert
Multiple Clients
01.2024 - Current
Lead: Content and Social
Markeeters
10.2023 - 01.2024
[Digital Marketing], [HubSpot Academy] - [0df335d0f6d9445e9002e81cb125f2f9]
07-2023
[Social Media Marketing], [HubSpot Acedemy] - [5259ff268de246b8a2ef5e52696a5b01]
07-2023
[Email Marketing], [HubSpot Acedemy] - [423da5b6a5134587bd55786da061e695]
04-2023
Sr. Content Marketer
Entire Software
10.2021 - 08.2023
Marketing Team Lead
Intrics
08.2021 - 09.2021
Senior Content Writer
Intrics
12.2019 - 08.2021
Freelance
Content Writer and Editor
01.2018 - 12.2019
Senior Copyeditor
Thieme Medical and Scientific Publishers Pvt. Ltd.
08.2012 - 11.2017
Copy Editor
Aptara
07.2011 - 08.2012
Senior Faculty
CareerOrbits ePortals Pvt. Ltd
04.2011 - 06.2011
Marie Curie Early Stage Researcher
University of Birmingham
01.2010 - 04.2010
Research Fellow
Amity University
11.2007 - 01.2011
Ph.D. - Microbiology
Amity University
04.2007 - 2010.04
Master of Science - Biotechnology
Choudhary Charan Singh University
04.2004 - 2006.04
Bachelor of Science - Biochemistry
Kurukshetra University
04.2001 - 2004.04
[The Ultimate Digital Marketing Course 2021: 11 Courses in 1], [Udemy] - [UC-31266836-b379-4703-8f83-19dec0fc5efb]
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