Drishtee Chhaya
Business Development Manager, Amazon
Bengaluru,Mountain View
Summary
Goal-oriented Business Development Manager with distinguished experience of 5 years in both E-Commerce and Offline sales. Excel at providing strategic data driven advice to increase sales and reach new customers in the E commerce space.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
Strategic Account Manager
Amazon
07.2023 - Current
- Consulted and managed top marketplace accounts of INR 300 Cr+ annually by building and executing strategic joint business plans, exploring innovative ways to identify and execute new selection, merchandising, traffic and conversion drivers; and operational improvement opportunities
- Improved customer conversion rates by expanding regional reach and stock by 15%
- Managed various improvement initiatives for the team such as Regional In Stock, Seasonal products inventory management and new launch success
- Enabled growth through NPDs, Value engineering, and differentiated offerings by studying technical aspects to identify key quality attributes and cost containment levels
- Analyzed Advertising campaigns and supported ads optimization across sellers by improving bid strategies, key word optimization and competitor mapping
- Onboarded 20+ sellers onto Amazon EU by advising on EU export and VAT compliance, understanding of the specific market segments, seasonality and global business trends/events
Business Development Manager
Flipkart India Pvt Ltd
06.2021 - 07.2023
- Managed 20 key brands in the Household and Kitchenware Category such as Milton, Prestige, Cello with a YOY growth of +20%
- Managed D2C brands in the category with a MOM growth of +35%
- Initiated process improvement projects in the category such as Cross Docking which showed initial results of a 24% reduction in CPS and improved RU metric by 21%
- Handled the marketplace business of a monthly portfolio of 4 Cr+ with a MOM growth of +20%
- Was a part of key projects in the category such as External Marketing initiatives, Live Commerce which helped in increasing new customer base during key event months
- Developed on platform marketing campaigns to increase brand level PPVs and CTRs
- Liaised with operations, marketing, finance and tech teams to develop solutions and accomplish shared objectives
Team Leader Sales
IKEA India
03.2020 - 06.2021
- Contributed towards reaching business goals for Living Room Seating, Storage, Dining, and Workspaces contributing to 19% of store sales in the Navi Mumbai store.
- Contributed towards the build-up of the showroom by solely leading sales teams from all HFBs under the guidance of the expansion manager and in coordination with Logistics, Recovery, Communication, and Interior Design
- Built a strong team of 20 coworkers by training and developing them to cater to the many visitors at IKEA
- Collaborated with various stakeholders to implement new ideas in Visual merchandising and range presentation to push EDS products and to increase vitality with NEWS products
- Supporting the Shopkeeper by analyzing sales data by getting actively involved in forecasting and inventory management
- Lead the team to conduct online webinars for IKEA family members
- Refined team workflows to better capitalize on individual strengths and maximize market share
Senior Executive- Retail Leasing
Jones Lang Lasalle India
05.2018 - 02.2020
- Business development and servicing national and international brands in meeting their requirements that span a single retail outlet or country portfolio
- Developed innovative strategies and tactics to promote real estate listings and generate new business opportunities
- Conducted competitive market analysis to determine optimal pricing for properties
- Negotiated lease agreements to establish maximum value for clients
- Performed cold-calling and follow-ups with leads to secure new revenue thereby onboarding 10+ new brands
- Help clients understand the revenue potential of each individual location when considering the real estate costs and the location's position within the context of the broader portfolio
- Leasing stores in malls and airports by ensuring the right zoning and advising on rentals
Management Intern
Tommy Hilfiger
04.2017 - 06.2017
- Studied and analyzed customer behavior in the mall vs stand alone store by tracking data points such as basket value, time spent in the store, footfall, conversion and reported trends to the management
- Drove team revenue totals by winning the best sales associate award for highest sales in the EOSS season
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences
- Designed improvement plans by streamlining operations and efficient methods to increase stock turnover
- Optimized store displays and appearance via strategic merchandising
Education
PGDM - Retail & Marketing
KJ Somaiya Institute of Management Studies And Research
Mumbai 07.2016 - 08.2018
Bachelors in Management Studies - Marketing
Narsee Monjee College of Commerce And Economics
Mumbai 07.2013 - 05.2016
Certifications and Affiliations
- KPMG, Six Sigma Green Belt
- Digital Marketing and Ecommerce, Google
- Trained in Advance Excel
- Project Coordinator, Enactus Non-Profit: Imparting skills of Henna designs to local women from Dadar slums and helping them to be financially independent by providing jobs with Mehendi artisans across the city
- Project Volunteer, Ankur- Non-Profit Experiential Learning Initiative: Volunteered at a government school to teach English to pre-primary students
- Student Exchange at DHBW University, Germany for Supply chain and Operations
Timeline
Strategic Account Manager
Amazon
07.2023 - Current
Business Development Manager
Flipkart India Pvt Ltd
06.2021 - 07.2023
Team Leader Sales
IKEA India
03.2020 - 06.2021
Senior Executive- Retail Leasing
Jones Lang Lasalle India
05.2018 - 02.2020
Management Intern
Tommy Hilfiger
04.2017 - 06.2017
PGDM - Retail & Marketing
KJ Somaiya Institute of Management Studies And Research
07.2016 - 08.2018
Bachelors in Management Studies - Marketing
Narsee Monjee College of Commerce And Economics
07.2013 - 05.2016