DRISHTI GANGULY
New Delhi
Summary
Account Director with 10+ years of experience in leading integrated marketing and brand campaigns for global and national brands across top advertising agencies. Experienced in managing high-value client relationships, leading cross-functional teams, and delivering large-scale product launches across digital, content, retail and media ecosystems.
Overview
14
14
years of professional experience
Work History
Account Director
Cheil India
05.2022 - Current
- Leading client servicing and campaign delivery for Samsung mobile category
- Managed multiple flagship launches including Galaxy Z Fold, Flip and Galaxy F series
- Driving integrated campaigns across digital, content, media and retail ecosystems
- Partnering with creative, media and production teams to deliver high-impact marketing campaigns
- Leading influencer collaborations and digital storytelling initiatives around Galaxy AI features
- Acting as primary client contact ensuring campaign alignment with business objectives
Account Manager
J. Walter Thompson (JWT)
02.2016 - 05.2022
- Managed integrated campaigns for brands including Boost, Voltas Beko, Infinix, itel and Reebok
- Led social media and influencer marketing initiatives for brand engagement
- Worked closely on TVC production and digital campaign execution
- Played a key role in launch campaigns for Voltas Beko and Infinix in India
- Managed client communication, campaign timelines and budget coordination
Brand Services Executive
Law & Kenneth Saatchi & Saatchi
01.2015 - 01.2016
- Worked on brand campaigns for Dabur Fem and BIBA including TVC production support and campaign coordination
Junior Account Executive
TBWA India
01.2015 - 12.2015
- Supported campaign planning and client servicing for Adidas and VE Commercial Vehicles
Trainee – Events & Activations
DDB Mudra Max
01.2012 - 12.2013
- Managed on-ground activations and mall campaigns for Samsung S3 and Tab2 launches and other promotional programs
Education
Masters -
Journalism & Mass Communication
Post Graduate Diploma - Integrated Marketing Communication
Delhi School of Communication
B.A. - Programme
Delhi University
Skills
- CLIENT LEADERSHIP & STAKEHOLDER MANAGEMENT
- INTEGRATED CAMPAIGN PLANNING
- PRODUCT LAUNCH MANAGEMENT
- INFLUENCER & CONTENT MARKETING
- DIGITAL & SOCIAL CAMPAIGN EXECUTION
- CREATIVE BRIEF DEVELOPMENT
- CROSS-FUNCTIONAL TEAM LEADERSHIP
- CAMPAIGN OPERATIONS & DELIVERY
Key Campaign Experience
- Led integrated launch campaigns for Samsung Galaxy Z Fold and Flip series in India
- Managed large-scale marketing rollouts across digital, print and retail touchpoints
- Developed creator and influencer collaborations highlighting Galaxy AI features
- Executed hyper-personalized dealer communication initiative for Samsung mobile category
- Worked on brand campaigns across FMCG, consumer electronics and sports brands
Languages
English
Beginner
A1
Hindi
Beginner
A1
Bengali
Beginner
A1
Timeline
Account Director
Cheil India
05.2022 - Current
Account Manager
J. Walter Thompson (JWT)
02.2016 - 05.2022
Brand Services Executive
Law & Kenneth Saatchi & Saatchi
01.2015 - 01.2016
Junior Account Executive
TBWA India
01.2015 - 12.2015
Trainee – Events & Activations
DDB Mudra Max
01.2012 - 12.2013
Masters -
Journalism & Mass Communication
Post Graduate Diploma - Integrated Marketing Communication
Delhi School of Communication
B.A. - Programme
Delhi University