Drishti Kulshrestha
Gurgaon
Summary
A strategic marketer adept at crafting campaigns to boost profits and market presence across B2B and B2C sectors. Proficient in project management, team development, and campaign optimization, with 7 years of experience. Ready to excel in a new role, driving success and delivering exceptional outcomes.
Overview
5
5
years of professional experience
Work History
Assistant Marketing Manager
PayU
Gurgaon
09.2022 - Current
- Delivered over more than 1 million views on Independence day AI-campaign within a budget of 1.5 Lakh.
- Won 5 awards for excellence in B2B content demonstrating creativity and effectiveness in content marketing strategies.
- Delivered over 15% follower & 65% engagement growth during Global Fintech Fest marketing.
- Worked on end to end brand strategy along with campaigns across channels to drive brand awareness through thought leadership.
- Collaborated with cross-functional teams in executing campaigns for festive seasons, sales events, payment security, and product-related initiatives, covering launches, updates, and promotions.
- Managed marketing for PayU's incubator program(Infinity Accelerator) while overseeing brand and product marketing efforts.
- Delivered successful video testimonial campaigns for Pay's award-winning series 'Forge With PayU'
- Directed media campaigns, including digital advertising to increase brand visibility and drive customer acquisition through social media.
- Managed the creation of marketing materials, including brochures, presentations, and website content, to support sales and business development efforts.
- Managed social media campaigns across all social platforms to engage target audiences and amplify brand presence.
- Conducted market research and competitive analysis to identify industry trends, business needs, and growth opportunities.
- Worked with the creative teams to work out how consumer/ category insights feed into communication strategy and fine tune creatives for better impact on brand and business goals.
Senior Marketing Specialist
Skeps
Gurgaon
05.2022 - 08.2022
- Created and executed a 360 degree brand-product strategy.
- Leveraged targeted B2B channels like LinkedIn to establish brand authority and generate leads.
- Oversaw the design, development, and execution of digital advertising campaigns.
Marketing Specialist - Brand
ET Money
Gurgaon
05.2021 - 05.2022
- Achieved 45% Instagram follower growth in under 2 months.
- Implemented cross-channel content strategies for Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Led campaigns for brand identity revamp, product launches, and growth marketing.
- Led in-house video marketing and impactful influencer campaigns.
Social Media Manager
Adda52.com
Gurgaon
04.2020 - 05.2021
- Achieved 3000+ organic Instagram followers in 3 months, boosting engagement and reach.
- Implemented cross-platform strategies covering social media, content creation, promotion, and analytics.
- Executed brand campaigns, led influencer marketing, meme strategies, and partnerships with micro and barter influencers.
SOCIAL MEDIA LEAD
DROOM TECHNOLOGY PVT. LTD
Gurgaon
05.2019 - 03.2020
- Generated 11+ million of traffic from social platforms during the Fast & Furious Campaign.
- Grew followers by 70% across platforms.
- Content strategy, creation, promotion, analysis, reporting, analysis.
- Influencer marketing (Barter & paid)
Education
M.B.A - Marketing Management
NMIMS - Mumbai
06.2022
B.Tech - Electronics & Communications
GCET (UPTU)
01.2019
Diploma - Electronics & Communication
GTBPI(BTE) - Vasant Kunj
01.2016
Skills
- Brand Strategy
- Product Marketing
- Social Media Marketing
- Market Research & Analysis
- Cross-Functional Collaboration
- Digital Marketing
- Media Campaigns
- Video Marketing
- Influencer Marketing
- Data Analytics
Affiliations
Traveller, Swimmer, Basket Ball Player
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Assistant Marketing Manager
PayU
09.2022 - Current
Senior Marketing Specialist
Skeps
05.2022 - 08.2022
Marketing Specialist - Brand
ET Money
05.2021 - 05.2022
Social Media Manager
Adda52.com
04.2020 - 05.2021
SOCIAL MEDIA LEAD
DROOM TECHNOLOGY PVT. LTD
05.2019 - 03.2020
M.B.A - Marketing Management
NMIMS - Mumbai
B.Tech - Electronics & Communications
GCET (UPTU)
Diploma - Electronics & Communication
GTBPI(BTE) - Vasant Kunj
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