Drishti Shastri
Marketing And Communications
Chennai, India
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions, and development. Well-versed in digital marketing, content marketing, social media audience engagement, customer success, and all forms of corporate communications.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Sr Product Marketer
OnLoop
Remote
01.2022 - Current
- Prompted product improvements based on weekly customer interviews and surveys.
- Acted as liaison between product, sales, and IT teams to refine the product and incorporate features based on customer demands.
- Partnered with IT and product leadership to drive and manage the solution development process and ensure the product team understands the direction and vision.
- Initiated customer success calls, provided quick support and solutions to customers.
- Processed and recorded all client queries into the CRM system.
- Conducted weekly workshops for clients to explain product features and respond to immediate needs.
- Translated features into user stories within the team’s backlog while managing, ranking, and prioritizing this backlog to reflect stakeholder’s requirements.
- Effectively negotiated sprint goals with the team, which resulted in slashing delivery time by 20%
- Spearheaded new website build and launch.
- Scaled company's social channels reach through organic marketing by 1012%, resulting in 2000+ waitlist sign-ups in 3 months, 20+ leads, 4 conversions.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
Sr Product Marketing Specialist
BNY Mellon | Pershing
Chennai
02.2020 - 01.2022
- Product and Digital Asset Management for Pershing's Marketing Center website using a third-party tool, MarCom Central.
- Managed Client Marketing Solutions' business via the NetX360 CRM.
- Contributed to a 19% increase in sales over a two-year period by diligently coordinating product development processes.
- Conducted weekly customer calls & biweekly customer surveys to determine the most sought-after product features and improvements.
- Built three internal sharepoint sites which increased employee satisfaction by 45% over twelve months through improving and clarifying product development processes for the global product team.
- Increased end user satisfaction by 28-37% over 2 years by establishing needed product improvements and overseeing their implementation.
- Developed new product quality standards, bringing customer satisfaction to 5.4% above norm.
- Increased repeat business by 12.7% through monthly newsletter distribution to existing clients.
- Cut costs by 7.8% by encouraging retirement of an obsolete line of products.
- Conducted weekly customer calls and biweekly customer surveys to determine the most sought-after product features, gather feedbacks, and work on improvements.
- Established a highly-efficient relationship between the sales, product, and marketing teams.
- Revamped new product vetting standards.
- Successfully developed and improved product development processes, boosting efficiency by 12%.
- Exceeded team’s annual goal of keeping client response rates above agreed SLAs (97%).
- Coordinated with the Sales Department in providing report analysis of trends in customer behavior and user experience every three months.
- Designed and conducted training sessions for customers
- Wrote engaging and successful marketing, PR, and website copy.
Marketing Communications Lead
TVS Next
Chennai
01.2019 - 02.2020
- Grew organic traffic on the website by 78% in first 6 months using SEO.
- Scaled Linkedin following by 3k+ and reach by 2124% in 4 months.
- CRO and A/B Testing (optimized sign-up rates by 37%).
- Introduced an incentive-driven A/B testing competition among team members which resulted in increasing landing page conversions by 114% in 4 months.
- Adept at Using HubSpot, Buffer, Marketo, Canva, and Google Analytics.
- Enhanced open rate for online campaigns by 28%. Decreased churn by 43%.
- Identified more accurate target customer base which increased retention by 15%
- Increased email and cold calling conversion rate by 35% with enhanced sales decks, verbal talking cues, and new copywriting tactics for email campaigns.
- Wrote, edited, and published content to share on all brand’s company social media profiles and partner channels.
- As the first communications hire, lead all internal, external, corporate, and CEO communications along with PR and employer branding initiatives.
- Created client sales pitches for the leadership.
- Wrote whitepapers, case studies, and blogs by leveraging cross-functional teams.
Front-End Web Developer
HCL Technologies
Chennai
01.2018 - 01.2019
- Worked on front-end development using HTML, CSS, Javascript.
- Built multiple sharepoint websites for a client.
- Performed database management using SQLServer.
Marketing and Communications Associate
WittyFeed
Indore
01.2017 - 01.2018
- Brought 8,00,000 - 1 Million views/month through my listicles on the company website.
- Created 20+ SEO campaigns for client websites with complex media and big structures.
- Took average CTR for 20 transactional keywords from 20% to 34%.
- Developed and oversaw brand voices for 20+ major clients across various industries.
- Boosted consumer awareness scores by 14%, grew market share by 3.8%, increased sales by 9% within first 6 months.
- Skyrocketed the Innervoice FB page (owned by WittyFeed) follower base by 3.3 million.
- Reduced a client’s entertainment and lifestyle blog bounce rate from 42% to 11%.
- Spearheaded the revamping and launch of the official WittyFeed website - 2018 which led to 18.2% increased website traffic.
- Wrote branded content for brands like Tinder, Hyundai, Suzuki, Reliance, Jio, Alt Balaji, Manforce, Radio Mirchi, and more.
- Wrote an award-winning video script for promotional campaign of the movie Baahubali 2.
- Responsible for gathering customer requirements, customer success and satisfaction during brand collaborations. Increased customer retention by 8.6%.
Education
Bachelor's in Engineering - Computer Science
Rajiv Gandhi Prodyougiki Vishwavidalaya
Indore, India 06.2013 - 06.2017
Skills
Product development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sr Product Marketer
OnLoop
01.2022 - Current
Sr Product Marketing Specialist
BNY Mellon | Pershing
02.2020 - 01.2022
Marketing Communications Lead
TVS Next
01.2019 - 02.2020
Front-End Web Developer
HCL Technologies
01.2018 - 01.2019
Marketing and Communications Associate
WittyFeed
01.2017 - 01.2018
Bachelor's in Engineering - Computer Science
Rajiv Gandhi Prodyougiki Vishwavidalaya
06.2013 - 06.2017
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