Drishti Verma
Communications Manager
Delhi
Summary
Diligent Communications Manager with 3-years progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
Work History
Communications Manager
Studio Mosaic
New Delhi
02.2022 - Current
- Collaborated with the account managers to understand the app positioning and the clients’ requirements
- Developed unique and well-crafted copy that fit the clients’ brand guidelines while meeting internal objectives (App Store Optimization, Advertising objectives etc.)
- Visualized unique, eye-catching & modern creative concepts based on briefs and translate these ideas visually for the team for them to transform those into tangible creative designs
- Worked with in-house design team to prioritize design tasks and oversee all deliverables to completion
- Worked with account managers to ensure timely delivery of all copy and design tasks
- Acted as a liaison between account managers and design team to ensure adherence to client briefs and brand guidelines for all deliverables
- Supported company's plans through development and implementation of internal and external communication strategies.
Account Manager, App Marketing
Studio Mosaic
New Delhi
08.2020 - 01.2022
- Advertised on mobile app marketing channels with focus on
- Facebook Ads, Google Ads and Apple Search Ads
- Created ad copies and coordinated closely with designers for successful delivery of all the creative work
- Worked on creative briefs for ads and app screenshot design. Also, curated storyboards for app teaser, preview, and launch videos
- Designed wireframes to suggest improvements in app's UI/UX on Canva
- Prepared and studied weekly performance reports for all clients along with analysis of past performance and strategy going forward
- Analyzed campaign data to optimize ad performance by up to 70%
- Frequently communicated with clients to discuss updates and strategic discussions
- Worked on making analytic and data driven decisions to optimize acquisition and retention strategy (App Audit, funnel improvement, etc.)
- App store optimization (ASO) including screenshots, keywords, preview video, reviews, etc
- Worked with tools like Figma, InVision, AppTweak, Sensor Tower, App Annie, etc.
- Researched emerging industry trends, applications and concepts to enhance products and services.
- Facilitated client satisfaction and renewed customer relations to drive growth.
- Liaised with external customers and internal departments to provide and gather information enabling customer requirements to be met.
- Educated clients on new products or services to increase customer engagement with brand.
- Listened attentively to client feedback to create stronger relations and shape business.
- Introduced new processes to improve data analysis.
Marketing Associate
Agile Cockpit
Gurugram
02.2019 - 03.2020
- Spearheaded marketing activities in India and identified social advertising and online marketing opportunities
- Managed company’s website and created creative content for social media channels
- Effectively handled company’s social media accounts and conceptualized, designed and executed posts on all social media channels
- Organized and managed several marketing events all over India
- Created email marketing campaigns and analyzed their performance
- Devised and implemented new and strategic marketing plans and tracked results for the company's product and services
- Edited website content and database to keep information correct and up-to-date.
- Planned and executed events and marketing programs to increase qualified leads.
Sales and Marketing Intern
Amount IT Private Ltd
New Delhi
05.2017 - 08.2017
- Coordinated with the digital marketing team for marketing activities of TradeDesk
- Prepared content and contributed new creative ideas for blogs
- Developed designs and interacted with designers for implementation
- Created impressive presentations for various modules/ features of TradeDesk
- Assisted in creating written, video and image content for marketing channels.
- Conducted basic market research to identify customer needs.
Campus Ambassador
Wooplr Technologies Pvt. Ltd
New Delhi
09.2015 - 09.2015
- Raised brand awareness of the Wooplr app among students
- Increased app visits and app downloads
Education
BBA - International Business
Bharati Vidyapeeth University
New Delhi 04.2015 - 06.2018
Skills
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Certification
Certified by Google in Google Ads Search
Timeline
Communications Manager
Studio Mosaic
02.2022 - Current
Account Manager, App Marketing
Studio Mosaic
08.2020 - 01.2022
Marketing Associate
Agile Cockpit
02.2019 - 03.2020
Sales and Marketing Intern
Amount IT Private Ltd
05.2017 - 08.2017
Campus Ambassador
Wooplr Technologies Pvt. Ltd
09.2015 - 09.2015
BBA - International Business
Bharati Vidyapeeth University
04.2015 - 06.2018
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