Drishti Verma
Communications Manager
Delhi
Summary
Diligent Communications Manager with 3-years progressive career across both internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
Work History
Communications Manager
Studio Mosaic
New Delhi
02.2022 - Current
- Collaborated with the account managers to understand the app positioning and the clients’ requirements
- Developed unique and well-crafted copy that fit the clients’ brand guidelines while meeting internal objectives (App Store Optimization, Advertising objectives etc.)
- Visualized unique, eye-catching & modern creative concepts based on briefs and translate these ideas visually for the team for them to transform those into tangible creative designs
- Worked with in-house design team to prioritize design tasks and oversee all deliverables to completion
- Worked with account managers to ensure timely delivery of all copy and design tasks
- Acted as a liaison between account managers and design team to ensure adherence to client briefs and brand guidelines for all deliverables
- Supported company's plans through development and implementation of internal and external communication strategies.
Account Manager, App Marketing
Studio Mosaic
New Delhi
08.2020 - 01.2022
- Advertised on mobile app marketing channels with focus on
- Facebook Ads, Google Ads and Apple Search Ads
- Created ad copies and coordinated closely with designers for successful delivery of all the creative work
- Worked on creative briefs for ads and app screenshot design. Also, curated storyboards for app teaser, preview, and launch videos
- Designed wireframes to suggest improvements in app's UI/UX on Canva
- Prepared and studied weekly performance reports for all clients along with analysis of past performance and strategy going forward
- Analyzed campaign data to optimize ad performance by up to 70%
- Frequently communicated with clients to discuss updates and strategic discussions
- Worked on making analytic and data driven decisions to optimize acquisition and retention strategy (App Audit, funnel improvement, etc.)
- App store optimization (ASO) including screenshots, keywords, preview video, reviews, etc
- Worked with tools like Figma, InVision, AppTweak, Sensor Tower, App Annie, etc.
- Researched emerging industry trends, applications and concepts to enhance products and services.
- Facilitated client satisfaction and renewed customer relations to drive growth.
- Liaised with external customers and internal departments to provide and gather information enabling customer requirements to be met.
- Educated clients on new products or services to increase customer engagement with brand.
- Listened attentively to client feedback to create stronger relations and shape business.
- Introduced new processes to improve data analysis.
Marketing Associate
Agile Cockpit
Gurugram
02.2019 - 03.2020
- Spearheaded marketing activities in India and identified social advertising and online marketing opportunities
- Managed company’s website and created creative content for social media channels
- Effectively handled company’s social media accounts and conceptualized, designed and executed posts on all social media channels
- Organized and managed several marketing events all over India
- Created email marketing campaigns and analyzed their performance
- Devised and implemented new and strategic marketing plans and tracked results for the company's product and services
- Edited website content and database to keep information correct and up-to-date.
- Planned and executed events and marketing programs to increase qualified leads.
Sales and Marketing Intern
Amount IT Private Ltd
New Delhi
05.2017 - 08.2017
- Coordinated with the digital marketing team for marketing activities of TradeDesk
- Prepared content and contributed new creative ideas for blogs
- Developed designs and interacted with designers for implementation
- Created impressive presentations for various modules/ features of TradeDesk
- Assisted in creating written, video and image content for marketing channels.
- Conducted basic market research to identify customer needs.
Campus Ambassador
Wooplr Technologies Pvt. Ltd
New Delhi
09.2015 - 09.2015
- Raised brand awareness of the Wooplr app among students
- Increased app visits and app downloads
Education
BBA - International Business
Bharati Vidyapeeth University
New Delhi 04.2015 - 06.2018
Skills
Marketing Strategy
Content Development
Adobe Photoshop
Adobe Illustrator
Canva
App Store Optimisation
App Marketing
Paid Advertising Campaigns
Certification
Certified by Google in Google Ads Search
Timeline
Communications Manager
Studio Mosaic
02.2022 - Current
Account Manager, App Marketing
Studio Mosaic
08.2020 - 01.2022
Marketing Associate
Agile Cockpit
02.2019 - 03.2020
Sales and Marketing Intern
Amount IT Private Ltd
05.2017 - 08.2017
Campus Ambassador
Wooplr Technologies Pvt. Ltd
09.2015 - 09.2015
BBA - International Business
Bharati Vidyapeeth University
04.2015 - 06.2018