Dr Janagarathinam Thiyagarajan

Key Responsibilities:

• Led Tamil Nadu Business Operations as Head of Fertilizer Division, driving end-to-end strategy, P&L ownership, cross-functional alignment, and statewide market expansion
• Delivered ₹20+ Crores revenue, including 10,000 MT mixture fertilizer sales (₹15 Cr) and ₹5 Cr specialty & agrochemical business (2025–2026)
• Revived Specialty Nutrient & Agrochemical divisions (inactive for 7+ years) by securing state licenses and ensuring full regulatory compliance, scaling ₹0 to ₹5 Cr in 11 months
• Drove end-to-end commercial excellence across product lifecycle—sourcing, vendor development, WSF imports, pricing strategy, product launches, and dealer network expansion
• Expanded market footprint across Tamil Nadu through territory planning, distributor/dealer network growth, and high-impact dealer schemes, pricing, and promotional strategies
• Built and led high-performance teams & operations, strengthening field execution, production efficiency, mechanization, digital promotion, and sales & collection discipline

• Spearheaded revenue growth & market expansion across Tamil Nadu & Kerala by driving strategic marketing, demand generation, and execution excellence
• Championed product innovation & commercialization , delivering 300+ trials, advanced fertigation strategies, and crop-specific agronomic solutions
• Scaled distribution & market penetration , onboarding 80+ dealers and unlocking new high-potential geographies
• Orchestrated large-scale brand building & demand creation , executing 2000+ field demos and 1000+ farmer engagement programs
• Built high-performance teams & strengthened R&D integration , leading capability development and successful nano product validation through institutional collaborations

Key Responsibilities:

• Led the introduction of crop-segment-specific products, actively collaborating with the core marketing team to drive targeted product promotion, strengthen market positioning, and increase sales across Tamil Nadu and Kerala.
• Spearheaded R&D in crop-specific nutrition and advanced fertigation systems, ensuring outcomes were aligned with market needs, farmer demand, and effective commercialization strategies.
• Led cross-functional teams to evaluate new products and market opportunities, integrating technical validation with market feasibility and positioning for successful adoption.
• Enabled successful product launches by providing research-driven insights, value propositions, and technical support, empowering marketing and sales teams to enhance customer engagement and accelerate market penetration.

Key Responsibilities:

• Managed micro-irrigation & fertigation systems design, layout, and maintenance across R&D farm and field projects
• Provided technical advisory to contract farmers and stakeholders, enhancing crop performance and adoption of advanced irrigation practices
• Led irrigation management operations across the farm, ensuring optimal water use efficiency
• Designed and implemented micro-irrigation solutions at farmer level, improving productivity under diverse conditions
• Delivered crop-specific agronomic guidance for cultivation under different irrigation systems