DR. KARISHMA SELVADIA
Mumbai,MH
Summary
Dynamic and results-oriented medical professional with over 10 years of experience across the insurance, media, and medical sectors. Skilled in design and content development, business development, and account management, with a proven track record in driving digital marketing strategies. Possesses a unique blend of clinical knowledge and business acumen, leveraging expertise to drive organizational growth and enhance client satisfaction.
Overview
12
12
years of professional experience
Work History
Manager - Digital Business Group
HDFC ERGO General Insurance Co. Ltd.
2022.05 - Current
- Content Development & Strategy: Developed and managed health and wellness content across various digital platforms, driving a 240% increase in organic traffic through strategic content implementation and optimization.
- Cross-Functional Collaboration: Worked closely with SEO, SEM, Marketing, IT teams, and external vendors to ensure timely and effective execution of projects, ensuring alignment with organizational goals and enhancing overall project outcomes.
- Claims Propensity Model: Partnered with claims and underwriting (UW) teams to create a Claims Propensity Model, incorporating wellness measures as a proactive approach to risk management.
- Video Content Production: Collaborated with health experts and influencers to produce engaging and authoritative video content, boosting user engagement and establishing website as trusted resource.
- Interactive Tools Design: Designed and launched interactive tools, including BMI calculators, calorie calculators, body fat calculators, and period calculators, resulting in increased user interaction and engagement, and driving higher business prospects.
Business Development Manager
MediBuddy India Pvt Ltd.
2021.02 - 2021.05
- Client Acquisition: Successfully acquired 2 new corporate clients within 2 months by implementing targeted business development strategy and leveraging industry connections.
- Client Pitches & Coordination: Developed and delivered compelling client pitches, coordinating with internal stakeholders to finalize pricing and service frameworks, and ensuring seamless onboarding process.
- Comprehensive Account Management: Managed all aspects of client accounts, including organization of COVID-19 vaccination camps, addressing in-house medical needs, and handling account adjustments such as member additions and deletions.
Senior Sales Executive - Bollywood
Optimal Media Solutions – A Times of India Group Company
2016.05 - 2019.04
- Account Management & Sales Execution: Successfully managed client accounts, consistently meeting or exceeding sales targets for the past 3 years through strategic sales execution and strong relationship management.
- Digital Marketing Support: Played a pivotal role in digital marketing initiatives by organizing and executing successful bloggers' meets, enhancing brand visibility and engagement.
- New Initiative Launch: Spearheaded a new business sourcing initiative through collaboration with group companies, expanding company's market reach and generating new business opportunities.
- Persistency Management: Developed and implemented strategies to ensure long-term client satisfaction and retention, contributing to sustained revenue growth.
Management Associate
Hill + Knowlton Strategies
2014.12 - 2016.04
- PR Plan Development & Implementation: Conceptualized and executed comprehensive PR plans, including the creation and distribution of press materials and the organization of impactful launch events.
- Coordination & Execution: Worked closely with the production team to ensure alignment of PR strategies and effective execution, resulting in well-coordinated and successful PR campaigns.
Assistant Doctor
Kirti Anandwala Dental Clinic
2014.02 - 2014.11
Assistant Doctor
Dr. Nikesh Jain Dental Clinic
2012.11 - 2014.01
Education
Certification & Diploma in Risk Management -
Alison
01.2020
Executive Program in Strategic Digital Marketing -
University of Cambridge Judge Business School
01.2018
Diploma in Marketing Management -
Wellingkars Institute of Management
01.2016
Diploma in PR & Advertising -
Wellingkars Institute of Management
01.2015
Bachelors in Dental Surgery -
Dr.D.Y.Patil Dental College &Hospital, Pimpri, Pune
01.2012
Skills
- Health & Wellness
- Digital Marketing
- Content & Design Creation
- Business Development
- Account Management
Languages
English
Hindi
Personal Information
Date of Birth: 09/25/89
References
References will be provided on request.
Timeline
Manager - Digital Business Group
HDFC ERGO General Insurance Co. Ltd.
2022.05 - Current
Business Development Manager
MediBuddy India Pvt Ltd.
2021.02 - 2021.05
Senior Sales Executive - Bollywood
Optimal Media Solutions – A Times of India Group Company
2016.05 - 2019.04
Management Associate
Hill + Knowlton Strategies
2014.12 - 2016.04
Assistant Doctor
Kirti Anandwala Dental Clinic
2014.02 - 2014.11
Assistant Doctor
Dr. Nikesh Jain Dental Clinic
2012.11 - 2014.01
Certification & Diploma in Risk Management -
Alison
Executive Program in Strategic Digital Marketing -
University of Cambridge Judge Business School
Diploma in Marketing Management -
Wellingkars Institute of Management
Diploma in PR & Advertising -
Wellingkars Institute of Management
Bachelors in Dental Surgery -
Dr.D.Y.Patil Dental College &Hospital, Pimpri, Pune
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