Summary
Overview
Work History
Education
Skills
Consent
Languages
Work Availability
Work Preference
Timeline
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Dr. Kreetika Dhingra

Dr. Kreetika Dhingra

Business Unit Head - Marketing & Growth

Summary

Accomplished and results-driven Business Unit Head with 6+ years of experience in managing healthcare operations, optimizing resource allocation, and leading multidisciplinary teams in a 100-bed hospital setting and various healthcare companies. Demonstrated success in enhancing operational efficiency, implementing strategic initiatives, and improving patient care outcomes. Adept at driving organizational growth through effective leadership, collaboration, and innovative solutions.

Overview

6
6
years of professional experience

Work History

Business Unit Head - Marketing and Growth

Healing Hospital, Chandigarh
07.2023 - Current
  • Collaborated closely with the Managing Director, CEO, and Chairman on corporate strategy development, aligning business unit objectives with the overall hospital's vision and mission.
  • Spearhead the development and execution of comprehensive marketing strategies to drive patient acquisition, enhance hospital reputation, and achieve growth targets.
  • Oversee the day-to-day operations of a 100-bed hospital unit, ensuring high-quality patient care and efficient resource utilization.
  • Key member in initiating and opening up of 4 new departments in the hospital, ensuring smooth running, training, and profitability. The departments being - Neurosurgery and Spine Surgery; ENT, focused on Sleep Apnea; Plastic and Cosmetic Surgery; Pulmonology.
  • Oversee digital marketing initiatives, including social media campaigns, SEO/SEM, and content marketing. Guided the development of marketing campaigns that drove brand awareness and increased customer engagement.
  • Negotiated advantageous contracts with diagnostic centers and partners to support business growth while maintaining cost control measures.
  • Drove continuous improvement within the organization by identifying opportunities for process optimization or technological enhancements consistently.
  • Managed cross-functional teams effectively to achieve key business objectives and established clear performance metrics for team members that aligned with the overarching hospital's goals.
  • Conducted comprehensive market research to inform decision-making processes regarding new product or service offerings, target demographics, and subsequently opening up new markets.
  • Assisted in recruiting, hiring and training of team members. Mentored team members for professional growth, fostering a positive work environment that encouraged collaboration and innovation.
  • Developed strong relationships with clients, doctors, and VCs, resulting in long-term partnerships and increased revenue.

Head of Operations - Chandigarh (Tricity) and Ludhiana

Medops Technology Pvt. Ltd. (Medfin)
04.2022 - 07.2023
  • Promoted to Head of Operations for two cities - Chandigarh and Ludhiana, within a span of one year of association with Medfin.
  • Built both the cities from scratch - Tie-ups with hospitals and diagnostic centres, onboarding the surgeons, getting a new team in place, etc.
  • No other city had ever shown such a tremendous start in the history of Medfin, with over 26 surgeries in the first month of its operations.
  • Managed daily operational activities, including scheduling, staffing, and facility management, contributing to an increase in operational efficiency.
  • Increased customer satisfaction by actively addressing concerns and ensuring timely resolutions.
  • Led cross-functional teams to achieve company goals, fostering collaboration and communication.
  • Implement and monitor key performance indicators (KPIs) to measure operational effectiveness and identify areas for improvement.

Operations Manager

Medops Technology Pvt. Ltd (Medfin)
12.2020 - 04.2022
  • Joined as the Assistant City Manager for one of the biggest operating cities, as well as the HQ of Medfin - Bengaluru.
  • Supported the Operations Manager in overseeing daily operations, including staff management, patient services, and facility maintenance.
  • Ensured smooth functioning of day-to-day operations while managing a team of 15 operations executives, reporting directly.
  • Helped the city head to build the supply for Bengaluru city and onboard various new surgeons that were beneficial for our business, while maintaining patient safety and the quality of healthcare services.
  • Observed each employee's individual strengths and initiated a mentoring program to improve areas of weakness.
  • Analyzed operational data and prepared reports on performance metrics, contributing to data-driven decision-making and operational improvements.
  • Led hiring, onboarding, and training of new hires to fulfill business requirements.
  • Facilitated smooth collaboration between departments through clear communication channels.

Clinical Engagement Manager

Docplexus
03.2019 - 12.2020
  • Collaborated with sales teams to identify new business opportunities and expand the company''s client base.
  • Collaborate with healthcare providers, clinical teams, and stakeholders to identify opportunities for engagement and address barriers to effective communication and care.
  • Orchestrated launch of new services, meeting customer needs and staying ahead of competition.
  • Facilitated workshops and seminars to share best practices, elevating team's skills and competencies.
  • Spearheaded client engagement strategies, significantly enhancing long-term relationships through personalized service plans.
  • Built strong relationships with key stakeholders, facilitating smooth project execution and collaboration.
  • Coordinated with design and media teams to develop high-quality creative assets.

Healthcare Analyst - Intern

Frost & Sullivan
06.2018 - 03.2019
  • Assisted in the design and implementation of electronic health record systems, leading to streamlined information management and increased accessibility for all stakeholders.
  • Developed strong relationships with key stakeholders in the healthcare industry, positioning clients as trusted partners within their respective markets.
  • Facilitated training sessions for healthcare professionals on industry best practices, enhancing their skills and knowledge base.
  • Consulted with healthcare professionals on business decisions.
  • Conducted extensive market research to support strategic decision-making and business growth initiatives for healthcare organizations.

Education

MBA - Hospital And Healthcare Management

Chitkara University
Rajpura, India
04.2001 -

BDS- Bachelor of Dental Surgery -

National Dental College And Hospital
Punjab
04.2001 -

High School -

Sacred Heart Senior Secondary School
Chandigarh, India

Skills

Operations Management

Consent

I consent to the processing of my personal data for the purpose of recruitment for the position to which I am applying.

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Punjabi
Intermediate (B1)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Timeline

Business Unit Head - Marketing and Growth

Healing Hospital, Chandigarh
07.2023 - Current

Head of Operations - Chandigarh (Tricity) and Ludhiana

Medops Technology Pvt. Ltd. (Medfin)
04.2022 - 07.2023

Operations Manager

Medops Technology Pvt. Ltd (Medfin)
12.2020 - 04.2022

Clinical Engagement Manager

Docplexus
03.2019 - 12.2020

Healthcare Analyst - Intern

Frost & Sullivan
06.2018 - 03.2019

MBA - Hospital And Healthcare Management

Chitkara University
04.2001 -

BDS- Bachelor of Dental Surgery -

National Dental College And Hospital
04.2001 -

High School -

Sacred Heart Senior Secondary School

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Dr. Kreetika DhingraBusiness Unit Head - Marketing & Growth