Dr. Lokesh Arora
Pune
Summary
Experience of more than 20 Years in Industry & academics. Taught subjects such as Marketing Management, Consumer Behavior, Sales and Distribution and Services Marketing. Published more than 50 research papers in ABDC, Scopus and UGC Care Journals Having more than 800 citations for my research work. Working as a Professor and HoD Marketing at Dr. D. Y. Patil B-School, Pune. Managed academic and administrative work. Worked in NAAC and NBA Accreditation team. Started IJIIMS Journal at IIMS last year and worked as Chief Editor of the journal. Organized International Research Conferences and got good participation from India and abroad. Organized various FDPs. and student development activities. Two research scholars had awarded PhD under my guidance.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Professor of Marketing
Dr. D Y Patil B-School, Pune
04.2024 - Current
Professor and Head Research
International Institute of Management Studies, Pune
08.2019 - 03.2024
Associate Professor
International Institute of Management Studies, Pune
09.2019 - 06.2021
Assistant Professor
Balaji Institute of Modern Management, Pune
02.2016 - 07.2019
- Taking sessions on Marketing Management I, Consumer Behavior, Sales and Distribution and Rural Marketing to all marketing, Finance, Operation and HR students as per the syllabus and class assigned by the academic director.
- Guiding and mentoring the whole students of Sri Balaji Society during their summer internship with a special emphasis on application of research.
- Cultural coordinator and overall coordinating all the events at institute level such as Aiyyaswami Cup, Drishti and Fresher and Farewell Party.
- Documents collection for new admission, preparation of student database of junior as well as senior students.
- Actively involved in maintaining discipline, helping authorities to make sitting arrangements in the auditorium, counselling the students etc.
Associate Professor
FMS-IRM, Jaipur
07.2015 - 02.2016
- Teaching Theory courses as assigned by the Principal/HOD of the College
- Evaluate student performance through Assignments, GD, class tests, examinations, supplementary examinations etc.
- Prepare question papers for Internal Examination, developing course material and invigilate during examination time, Answer Sheets.
- Guide student projects at PG levels, help them with reports, review articles, research papers etc.
- Counsel students on their academic as well as nonacademic problems
- Supervise summer internship and visit the companies/students during the internship, if required
- Organize Guest lectures, Personality development Classes and Seminars for students
- Attend Faculty Development Program (FDP), Seminars, Conferences, Workshop to improve own skills and /or present papers
- Organizing Institutional Development Activities like Faculty Development Program (FDP), Seminars, Conferences, Workshop for developing Organization brand image
- Perform Academic Administration Jobs such as Program/Class Coordinator, Course Coordinator, as and when assigned.
- Worked closely with student development and coordinate the projects of students that are the part of college curriculum.
Assistant Professor and later promoted as Associate Professor
Jaipur National University, Jaipur
11.2010 - 07.2015
- Teaching Theory courses as assigned by the Principal/HOD of the College
- Evaluate student performance through Assignments, GD, class tests, examinations, supplementary examinations etc.
- Prepare question papers for Internal Examination, developing course material and invigilate during examination time, Answer Sheets.
- Guide student projects at PG levels, help them with reports, review articles, research papers etc.
- Counsel students on their academic as well as nonacademic problems
- Supervise summer internship and visit the companies/students during the internship, if required
- Organize Guest lectures, Personality development Classes and Seminars for students
- Attend Faculty Development Program (FDP), Seminars, Conferences, Workshop to improve own skills and /or present papers
- Organizing Institutional Development Activities like Faculty Development Program (FDP), Seminars, Conferences, Workshop for developing Organization brand image
- Perform Academic Administration Jobs such as Program/Class Coordinator, Course Coordinator, etc. as and when assigned.
- Worked closely with student development and coordinate the projects of students that are the part of college curriculum.
Lecturer
Jaipur Institute of Management Studies, Jaipur
07.2009 - 08.2010
Placement Coordinator
Rakshita Consultants
04.2008 - 06.2009
- Coordinating With companies HR about the openings, screening the candidates for job purpose and fulfilling the requirements of companies and job seekers.
Marketing Coordinator
Vlekh Enterprises
07.2006 - 03.2008
- Reporting from marketing executives about their targets, deciding the funds to the customers for loaning purposes. Coordinating all the office.
Sales Operation Manager
CAP TAB BIOTEC Pvt. Ltd
03.2005 - 02.2006
- Deciding the sales targets for the company and budget for sales activities, reporting from MR about their targets.
Education
B.A. -
M.D.S University
10+2 - undefined
Board of Secondary Education
Matric - undefined
Board of Secondary Education
Ph.D. - undefined
Bundelkhand University
01.2009
M.B.A. - Marketing Major and Minor HR
Aatam Vallabh Jain College
01.2004
Skills
- Marketing Management, Consumer Behavior, Sales and Distribution Management, Rural Marketing, Business Environment
- Basic Knowledge of Computer; Ms Office, MS Excel
Certification
Successful completion of certification course and FDP on “Consumer Behavior” from MOOC NPTEL, April, 2019.
Personal Information
Languages Known: Hindi, English, Punjabi
Awards
Awarded for best research paper by Indian Scholars in Jan,2023., Awarded for Research Excellence by SBES in August,2023, Awarded as best academic leadership awards by Elets Digital Learning in December,2022, Awarded for Excellence in Research and International Relations by SBES in November,2022.
Publications
- Singh Prakash, Sharma Bhuvanesh , Arora Lokesh, Bhatt Vimal, “Measuring Social Media Impact on Impulse Buying Behaviour”, Cogent Business and Management Volume 10, 2023 Issue 3, Online ISSN: 2331-1975 Scopus
- Singh Prakash, Arora Lokesh and Chaudhry Abdulaziz “Consumer Behaviour in the Service Industry: An Integrative Literature Review and Research Agenda, MDPI-Sustainability 2023 vol.15, Issue 1 Scopus and ABDC.
- Sahu Tripti, Arora Lokesh, Singh Prakash “Bira 91: Where to Go from Here” Emerging Economies Cases Journal Volume 5, Issue 2, December 2023, Pages 93-101
- Arora Lokesh, Jindal Sunanda “A Study on Customer perception Towards Online Food Delivery System with Special Reference to PCMC Area” Anvesak: A Bi-annual Journal, UGC care Vol.52, Issue-2(II), Jan to June 2022, ISSN 0378-4568
- Sharma Bhuvanesh, Bhatt Vimal, Arora Lokesh “Influencer marketing - an instrument to proliferation of the digital occurrence” Int. J. Enterprise Network Management, Vol. 12, No. 4, 2021,ISSN; 17481252 Scopus and ABDC
- Hafiz Noor, UmerNaeem, Arora Lokesh , Khalid Aisha “Analyzing the Determinants of Household’s Micronutrients Consumptions in Pakistan” Indian Journal of Economics and Business Vol. 20 No. 2 (July-December, 2021)UGC Care.
- Arora Lokesh, Malkar Vinod, Singh Prakash, Embracing the Change: A Caselet on Transition from Offline Teaching to Online Teaching in Higher Education, published a Case Study AIMA Case Centre October,2021..
- Arora Lokesh, Singh Prakash, Bhatt Vimal and Sharma Bhuvanesh,” Understanding and Managing Customer Engagement through Social Customer Relationship Management” Journal of Decision Systems Feb, 2021.Scopus and ABDC
- Arora Lokesh, Kulkarni Shraddha “A Peer into Dinshaw’s Evolution as a Brand from Inception to Millennial Era: Product Quality, Innovation & Presentation” Test Engineering and Management,2020.
- Arora Lokesh, Ranjan Nitin, Sahu Tripti “Will Mahindra Be the First Choice of Consumers” Shodh Sarita,2020
- Arora Lokesh, Singh Prakash, Sahu Tripti “A study of factors affecting Digital Marketing Adoption in India, Shodh Sarita,2020.
- Gaidhani Shilpa, Arora Lokesh and Sharma Bhuvanesh, Understanding the attitude of Gen Z towards Workplace” International Journal of Management, Technology and Engineering, Vol-11, Issue 1, ISSN No.2249-7455
- Arora Lokesh and Sharma Bhuvanesh,” Influence of Review Quality, Review quantity and Review Credibility on Purchase Intention in the context of High Involvement products” European Journal of Applied Business Management, Special issue 4 (4),2018, Pp-25-40, ISSN 2183-5594
- Arora Lokesh and Sharma Bhuvanesh,” Social Customer Relationship Management: A Literature Review” Eurasian Journal Analytical Chemistry, 2018;13(6),181150 (Scopus)
- Sharma Bhuvanesh and Arora Lokesh, “Impact of Trust and Security on purchase Intentions with reference to Online Purchase through social media “The Indian Management Researcher, Vol.-4, No.2,2017, ISSN-2349-2090.
- Sharma Bhuvanesh, Arora Lokesh, “Does Social Medium Influence Impulse Buying of Indian Buyers? Journal of management Research Vol-18,2018, ISSN 0972-5814, Online ISSN-0974455X
- Jain Shweta and Arora Lokesh, R.2014 Soft Skills Development –Consequential to Entry level Employment. Professional Panorama an International Journal of Applied Management & Technology.Vol-1, Issue -1, Jan-2014, Pp120-131, ISSN-2349-6916
- Arora Lokesh and Jain Shweta R.2014 Soft Skills Development-The Macro Perspective. Prabandhgyan: International Journal of Management.ISSN-2319-6351.
- Arora Lokesh and Chaturvedi Richa, “Study of consumer perception towards mobile number portability with special reference to Rajasthan-, IJRMS Journal of Research in Management, Vol.-2, Issue-1(II), 2014, ISSN 2322-0899
- Arora Lokesh and Chaturvedi Richa. Management Education from Challenges to Opportunities. Asia Pacific Journal of management and Entrepreneurship.Vol-2, Issue-1, Jan 2013,Pp.68-82, ISSN-2277-9089.
- Kalyani Pawan and Arora Lokesh, R.2014.Correction Phase in Management Education and Its effects on Rajasthan management Institutions. International Journal of Research in Management and Social Science, Vol.2, Issue 1, March,2014. Pp.36-61, ISSN-2322-08992.
- Kalyani Pawan and Arora Lokesh, R.2013.Innovation in Higher Education –Change the way of learning in Indian Education System. International Journal of Research in Management and Social Science, Vol.1, Issue 1, December,2013. Pp.66-72, ISSN-2322-08992.
- Arora Lokesh and Chaturvedi Richa R.2013 Study of Consumer Perception towards Mobile Number Portability with Special Reference to Rajasthan. International Journal of Marketing Management ISSN 2277- 8683.
- Arora Lokesh and Jain Bharti R-2011 Role of Education in Women Empowerment: A Descriptive Study. International Conference on Education Awareness for Social Sector, June 2011.
Training
- Conducted knowledge sharing session at University of Jayvardhanepura, Sri Lanka Nov,2022.
- Conducted knowledge sharing session at University of Jayvardhanepura, Sri Lanka Nov,2021.
- Conducted FDP on Mendeley Software for referencing at SBIIMS, Pune (June,2021)
- Conducted FDP on Effective Research Paper Writing and Publication at SBES, Pune (July,2021)
- Attended Five-day Faculty Development Programme on Embracing Online Teaching and Learning at NIT, Tiruchirappalli (May,2021)
- Conducted Guest session at SRM University, Chennai (November,2020)
Disclaimer
Date: 24-01-2023 Place: Pune (Dr. LOKESH ARORA)
Industrial Visit
- One-week Industrial visit to Eicher Tractor Ltd
- One day visit to Parle Industries Ltd, Neemrana
Practical Training
- A.B.C CO. Ltd. RAJPURA (Punjab)
- To analyze satisfaction level of the retailers about the services provided by the organization.
- Duration: Two Months (May-June 2003)
Timeline
Professor of Marketing
Dr. D Y Patil B-School, Pune
04.2024 - Current
Associate Professor
International Institute of Management Studies, Pune
09.2019 - 06.2021
Professor and Head Research
International Institute of Management Studies, Pune
08.2019 - 03.2024
Assistant Professor
Balaji Institute of Modern Management, Pune
02.2016 - 07.2019
Associate Professor
FMS-IRM, Jaipur
07.2015 - 02.2016
Assistant Professor and later promoted as Associate Professor
Jaipur National University, Jaipur
11.2010 - 07.2015
Lecturer
Jaipur Institute of Management Studies, Jaipur
07.2009 - 08.2010
Placement Coordinator
Rakshita Consultants
04.2008 - 06.2009
Marketing Coordinator
Vlekh Enterprises
07.2006 - 03.2008
Sales Operation Manager
CAP TAB BIOTEC Pvt. Ltd
03.2005 - 02.2006
10+2 - undefined
Board of Secondary Education
Matric - undefined
Board of Secondary Education
Ph.D. - undefined
Bundelkhand University
M.B.A. - Marketing Major and Minor HR
Aatam Vallabh Jain College
B.A. -
M.D.S University
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