Dr. MAANUV BHARADWAJ

• Created strategic vision and led execution of SPECTRUM ( Specialty Care Transformation through Medical ) : Global Transformation program focused on developing a new End state Medical Operating model led by Modernization and innovation, driven by strategic shifts :
  1) Broadened Medical Stakeholders :
  2) Data driven HCP Engagement - Medical Care Gap Approach
  3) Insights to Strategy Innovative digital tools : MetIS - Industry leading Insights engine powered by best-in-class Gen AI technology
  4) GTM (Omnichannel – Content Excellence )
  5) Dynamic & Cross Functional Stakeholder engagement( Dynamic Resource Allocation )
  6) Impact driven Scientific engagement as part of Transformation Roadmap
• Building strategic relationships with Cross functional stakeholders; brand teams, Global business units and various leadership teams
• Developing systematic and comprehensive digital transformation plan in collaboration with Digital teams connecting the dots between adoption of technology, data and analytics, with patient/customer centric approach leveraging principles of design thinking, Lean and Agile.

• Conceptualized and initiated DTx( Digital Therapeutics ) pilots in Immunology , Rare Blood and Oncology
• Ensured flawless transition of 2 pilot projects to next stage, driving clarity and adoption of target operating model through working with country affiliates, business units and functions
• Further developed implementation “playbooks” through obtaining feedback from pilots, codifying best practices and creating case studies
• Proactively managed budget and purchase order tracking, ensuring targets are met or exceeded.
• EZTrack Digital therapeutic companion App for patients of Atopic Dermatitis – Lead development and roll out in key markets .

Covered perimeter: China, Asia, Japan & Pacific

Team: Delivery Hub Employees - 120 ; Transition Project team: 12

• Lead and Managed SBS Delivery Hub - Full Budget ownership , People management & organization culture , External agencies & Government liaison
• Permanent member of Malaysia Country Council ; Stakeholder management (Regional & Global )
• Delivered SBS Transition program in the region - Integration of End to End business services (Account to Report (A2R), Purchase to Pay (P2P), Customer invoicing to cash (CI2C) & EE (Employee Experience) of 19 countries within the region to SBS Delivery platform (Kuala Lumpur)
• Accountable for strategy and delivery on Real Estate / Facility Management / ITS /Record Management / HSE/Security /Administration/Logistics required for Delivery Hub.
• Accountable for Business Continuity Plan, SBS Crisis Owner, Malaysia Crisis Management Team
• Successfully delivered (On time , full scope, On budget ) 9 Transition projects within the region in 2018 , with integration of 41 FTE within SBS and Transition of services from Japan, Australia/New Zealand, Thailand , Malaysia and Singapore .
• Used critical thinking to break down problems, evaluate solutions and make decisions
• Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities
• Managed risks and mitigated potential issues through proactive planning, monitoring, and timely decision making
• Conducted training and mentored team members to promote productivity and commitment to friendly service
• Built strong relationships with customers through positive attitude and attentive response
• Resolved problems, improved operations and provided exceptional service

Covered perimeter - China, Asia, Japan & Pacific

• Strategic Planning and execution of global eBuy solution rollout (in alignment to core model) within region.
• Accountable to ensure harmonization and standardization of PR-GR processes across all countries within region
• Led Deployment of eBuy solution to more than 15,000 users in 12 countries in region
• Achieved Excellent end user satisfaction with >90% scores on Voice of customer surveys even in complex countries like China, India , South Korea
• Established clear performance metrics for team which helped in tracking progress towards set targets effectively
• Optimized resource allocation by analyzing team member skills and project requirements, resulting in increased efficiency
• Increased customer satisfaction by ensuring timely completion of projects and adherence to high-quality standards
• Improved team productivity by implementing efficient project management strategies and streamlining communication channels
• Developed and maintained effective relationships with key stakeholders to better understand their needs and expectations

• Transversal project management - Analyze demand, fit-gap , identify problems, solution identification , creative & innovative solution ideation , stakeholder alignment and project management
• Led TRIMM Program : Transparency Reporting & Integrated Marketing Management solution : First and only End to End Integrated Marketing management and Transparency reporting solution with integrated Event management , HCP management , contract management and spend management modules interfaced to SAP . 2500+ Medical/marketing /Sales teams across India use TRIMM as their primary marketing management tool
• Developed INFOSHARE : Internal Medical Information Management tool: was used by 2500+ sales force across India and also few affiliates in Middle east /Africa
• Launched SEEK (Sharing Evidence, Education and Knowledge) medical conference process: A Corporate Medical conference Brand with uniform Promotional and HCP engagement strategy across Business Units.

• Led Product management - developing & executing medico-marketing strategy
• Successfully conducted New Product launches - 3 Anti-infective Brand launches in Indian Market
• Key Opinion Leaders Management, medical congresses, events - Building and maintaining key opinion leader network and manage medical congresses and campaigns
• Pharmacovigilance and regulatory reporting - management & Training
• Led Trainings to Sales force, Marketing and external collaborators - Product / Therapy area trainings
• Led Promotional material Management - compliance and ethical marketing & promotion.
• Improved patient care by developing and implementing innovative medical programs and protocols

• New Product launches - Led market launch of 20+ new products.
• Product Management & Market creation- Gastroenterology: 3.3 times annual sales in 2007-08 compared to sales in 2003 / Hepatology : 2.5 times annual sales in 2007-08 compared to sales in 2003 /Bone and Joint and pain killers: 2.3 times annual sales in 2007-08 compared to sales in 2003.
• Identified opportunities for growth through targeted market analysis, enabling expansion into new service lines or geographic regions
• Managed complex projects from inception to completion, ensuring timely execution within budget constraints