Dr Nida

Strategic Marketing professional with a PhD from the University of Delhi and over 7 years of experience in academia and research. Expertise in sustainability, digital transformation, and consumer behavior, with strong skills in project coordination, stakeholder engagement, and data analytics. Committed to advancing evidence-based policy development and enhancing sustainable urban systems.

• Research Paper Presented in International Conferences
• Paper presented entitled “Sustainable Tax Savings for Eco-Friendly taxpayers in the Urban capital: A multiple method analysis approach” in an International Conference organized by Department of Commerce in association with DDU College on 6-7th January.
• Paper presented entitled “Sustainable Tax Savings for Environment Friendly Taxpayers in Delhi: A Regression and Structural Equation Modelling Approach” in an International Conference organized by Environment and Social Development Association (ESDA) on 15-18th November, 2024.
• “Green Supply Chain Management and Sustainability”, organized by Vivekananda institute of professional studies on 8th-9th February, 2024.
• “Driving the nation towards global Industry 4.0 and Sustainability: A Bibliometric review” organized by Sandip University on 29th-30th, January, 2024.
• “ISM-fuzzy MICMAC approach for Modelling the Enablers of Sustainability” organized by ICA and hosted by Department of Commerce in association with OP Jindal from 13th-15th Dec, 2023.
• Paper presented entitled “Carbon Emission for Climate Change Mitigation: Bibliometric Analysis of Selected Countries During 1991–2019” at the 7th International Conference organized by Department of Commerce and IQAC Zakir Husain Delhi College (Evening) University of Delhi, on 8-9 Sep, 2023.
• Paper presented entitled “A Bibliometric Analysis of COVID-19 across Economics and Business Research Landscape” at the International Conference organized by Vivekananda Institute of Professional Studies (VIPS), on 22-23 Jan, 2021.
• Paper presented entitled “Review Paper on Sustainable Business through PRISMA Framework in ASEAN Countries”, at the International Conference organized by New Delhi institute of Management (NDIM), on 20-21 Nov, 2020.
• Poster presented entitled “Green Washing: It’s Concept, Drivers and Consequences” at the World Management Conference organized by IIM Rohtak, on 12-14th Dec, 2019.
• Paper presented entitled “Growth of E-tailing in India: The Rising Trend” at the International Conference organized by IIT Roorkee, on 6-8 Dec, 2019.

• Published six research papers in peer-reviewed journals, including two indexed in Scopus and WOS indexed journals, one published with Emerald and one in UGC-Care listed journal.
• Currently have two research papers under review in reputed journals (one has been accepted in Scopus and WOS indexed)
• Contributed two chapters in an edited book, with one chapter published with Taylor and Francis Group.
• Recipient of three Best Paper Awards in an international conference.