Dr Priyanka Wadhwa

• Identifying and pursuing valuable business opportunities to generate new company revenue and improve bottom line profit.
• Working with existing customers to increase purchases of products and services.
• Reaching out to potential customers via telephone, email and in-person inquiries.
• Collaborating with sales and marketing departments to support project rollout.
• Developing new proposals, contracts and procedures to draw in more clients and streamline work operations.
• End to end Business Cycle from Initial Customer Engagement to closing of deals.
• High End Client Management like Mamaearth, Dabur, Godrej, Cipla, Bombay Shaving Company, Ustraa, Skinkraft, Vedix, Kaya, Amazon, First Cry.
• New Product Development activities
• Project Management

Key Responsibilities

• Strategic planning for the organization focused on financial gain
• Opening new markets, making channel overseas
• Alliance development strategy and mange channel partners to drive market share and growth
• Collecting Market/Competitive Intelligence and lead actions appropriate to defend and grow business
• Collaborating, communicating, supporting & resolving all issues with the partners
• Monitoring Sales performance, processes and activities carried out and preparation of reports
• New Product development activities
• Strategic In & Out- licensing of finished formulation
• Commercial Negotiations, Business Agreements & Execution of sales contract
• Adopting the correct market entry strategies and aligning Organizational resources accordingly
• Regulatory activities like filing of new products, interaction & follow ups with R & D & regulatory clients/colleagues for various requirements/queries, initiation of plant audit activities

• Roles & Responsibilities
• Sales & Marketing
• Markets handled- Kenya, Tanzania, Ethiopia, and Uganda
• Devising and implementing plans for sales, promotions and team building
• Client Servicing, Stakeholder Management
• Business expansion Development of other countries in Africa by appointing distributor, signing business agreement
• Product Management of all the products registered in the above-mentioned countries
• Planning and executing activities like -CMEs, seminars and conferences for accelerating business volumes, for new product launch , for repositioning and establishing the brand for different countries
• Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets
• Monitoring, recruiting, training & motivating the sales staff & ensuring quality services in the market
• Business Development
• Exploring scope for new products in the countries: Kenya, Tanzania, Ethiopia and Uganda
• Interacting with existing and prospective customers in exhibitions and events like Iphex, Cphi
• Filing of new products to increase product portfolio in the region
• Interaction & follow ups with plant & regulatory clients/colleagues for fulfillment to sample & document requirements/queries
• Gaining understanding of local laws & documentation new entry into markets

Roles & responsibilities

• Handled Oncology division & Supportive care division- 20 brands in total
• New products launched- Mucobenz mouthwash, Suplimed-Protein powder, Gemfect- Gemcitabine
• Brand management, Field work-PAN India, Market research & analysis
• Training to the field force, Promotional Budget forecasting & management
• Sales data analysis-monthly, quarterly and annually
• Vendor management-Advertising, print media, manufacturers etc

Marketing activities

• Handling mixed portfolio- finished formulations(Cardiology, Anti-Diabetics, Anti-infectives, Gastro)
• Developing annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
• Planning, handling new product launches in different territories with respective managers
• (Planned for Netazox-Of launch in Kenya, Uganda, Daresalem ; introduced new products in Sri Lanka)
• Monitoring and managing marketing activities within budgeted constraints and also tracking expense sheet for individual Marketing managers
• Identifying, analyzing, and translating product, brand, customer, consumer, and competitive information into marketing plans
• Ensuring all materials and activities are aligned with and executed in accordance with the strategic plan
• Managing and ensuring the delivery of the consignments within the lead time
• Working on New product development in coordination with regulatory, R& D and other departments
• Medico marketing activities
• Collecting the latest references on the specified disease and product from various libraries and database
• Developing, testing and validating scientific & non-scientific inputs to improve the visibility of the company and brands
• Training the Sales executives/field force on both medical and sales part (CIS, Myanmar, travelled to CIS Tajikistan for the same)
• To carry out CMEs, seminars, webinars and nuclear meetings for brand promotion in different regions
• Business Development
• To increase market share through higher penetration globally and establishment of the brand to earn the brand equity
• To create database of the potential customers (for licensing in and out, exports) in SEA, LATAM, Myanmar and CIS regions
• To identify and map the potential of target customers (Govt & Non government Hospitals, Distributors, and doctors)
• To make proposals, prepare the agreements, establish alliances and deliver the corporate presentations of the company and product portfolio to the customers
• To develop and nurture new market and client support
• And service existing clients with the marketing managers in their respective territories
• Regularly interacting and following up with field people, country managers and distributors for continuous market research activity
• Market research and analysis- IMS data extraction, analysis and presentation with insights
• Vendor development, handling PR activities
• In a nutshell, to support all Marketing Managers IB (for SEA, Africa, LATAM, CIS region) in Business Development, Marketing activity ,Co-ordination and follow up with internal teams catering to the market requirements for product promotion / promotional strategy