DR. RAJSHREE YADAV

Educator with 9 years of experience across 9 institutes, including SRCC and Bhartiya Vidya Bhavan College, specializing in financial literacy and curriculum development. Demonstrated success in increasing student engagement through innovative teaching methods and effective mentoring. Expertise in student assessment and interpersonal communication, creating a collaborative learning environment that promotes academic success.

• M.S. Office (M.S. Word, Excel, PowerPoint)
• Research data analysis software (SPSS, NVivo, AMOS, R, Smart P.L.S.)

• Marketing Management
• International Business

Best Paper Award, Factors Influencing E-waste Management: A Study of Young Consumers, International Conference on Sustainability & Digitalization, 2022

• Category: O.B.C.
• Date of Birth: 06/12/1994
• Nationality: Indian
• Marital Status: Married

• Consumers' Attitude, Digital Literacy and Social Influence towards ICT usage: An Empirical Study in Delhi-NCR Region.,International Journal of Applied Marketing and Management,8(1)2023,36-46,0976-6510
• A study on factors affecting adoption of Information and communication technology in rural areas of India., Academy of Strategic Management, 21, 5, 1939-6104
• Exploring the role of digital literacy and infrastructure on the adoption of mobile phones and its impact on the lifestyle of rural consumers- evidence from rural areas of India., Journal of Management and Entrepreneurship, 16, 2 (XVII), April-June 22, 2229-5348

• 7 Day National FDP on "Merging Digital Skills with Intellectual Pursuits" organised by Kasturi Ram College of Higher education, Narela, Delhi, held from 13th to 19th January 2025
• 5 Days Short- term programme on Financial Literacy, Department of Commerce, University of Delhi, 01/30/23 - 02/03/23
• FDP on Tax Computation, Planning & Filing of ITR, SGT University, 07/19/21 - 07/23/21
• F.D.P. on Big Data Tools, Neural Networks & Data Analytics Tools, Jagan Institute of Management Studies, 12/09/19 - 12/21/19
• Workshop on R, D.A.V. centenary college, Faridabad, 06/14/19 - 06/17/19
• FDP on Research Methods and Data Mining Tools for Decision Making, Department of Management, Jamia Hamdard, New Delhi, 04/22/19 - 04/27/19
• Workshop on Writing Effective research paper for SCOPUS and high impact journals, Lingaya's Lalita Devi Institute of Management & Sciences, Delhi, 04/13/19
• F.D.P. on Multivariate analysis using R, Sharda university, 02/11/19 - 02/13/19
• F.D.P. on Advanced research tools and techniques, Banarsidas Chandiwala Institute of Professional Studies (BCIPS), Dwarka, 12/10/18 - 12/15/18
• International Workshop on Managing Research for effective Outcome, Jamia Hamdard, 08/04/18
• FDP on Research Methods and Data Analysis Using SPSS & Amos, QTanalytics, 05/21/18 - 05/26/18
• Volunteered in International Conference on Changed Social Responsibility, Jamia Hamdard, New Delhi, 02/15/18 - 02/16/18

• Consumer's Attitude, Digital Literacy and Social Influence towards ICT usage: An Empirical Study in the Region of Delhi-NCR, SFME 2022 Pan I.I.T. International Management Conference-2022, 11/20/22 - 11/22/22
• Study of factors influencing adoption of ICT in the development of a lifestyle of people in rural areas- with special reference to the state of Haryana., IIM Rohtak, 12/12/19 - 12/14/19
• Antecedents, Prospects and Current Implications of Digital Marketing on Rapidly Changing Marketing Scenario in India, ICSSR sponsored National Seminar on Strategic business imperatives: fostering growth, 01/18/19 - 01/19/19
• The Implications of Artificial Intelligence in Personalized Marketing Strategy: It's Past, Present, and Future, 10th international conference on digital strategies for organizational success, 01/05/19 - 01/07/19
• Opportunities and challenges of M-Commerce in rural market, with special reference to Indian rural area, First Pan I.I.T. international Management Conference-2018, 11/30/18 - 12/02/18