SAI DESHMUKH
MUMBAI
Summary
Strategic healthcare marketer with 12 years of progressive leadership in pharmaceutical and diagnostics marketing across cardiology, oncology, and critical care. Efficient in Brand management, KOL development, Competition mapping, Trend analysis, Communication strategy and Digital marketing.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Roche Diagnostics India & Neighbouring Markets
05.2023 - Current
- Spearheaded the successful Pan-India launch of lumiraDX, a point-of-care diagnostics platform, driving its go-to-market strategy
- Closely working with commercial teams to tap and identify potential target sites, and customize marketing strategies with specific objectives like acquisition or addition of new customers across different channels
- Designing an engagement matrix model with KOLs (cardiologists & intensivists) leading to development of 4 new KOLs
- Collaborating with global team as part of disease area squad to flag country specific needs and to ensure strategic alignment
Global Integrated Insights Manager
Novartis
04.2021 - 05.2023
- Thought partner to the Commercial, Medical and Market access teams in Oncology Global and Europe region for:
- Curated pre-launch and launch KPIs like commercial market opportunity assessment, disease awareness, positioning / differentiation, & segmentation based on the expected narrative
- Drove comprehensive outside-in perspective, by providing insights on patients, HCPs, competitors, and market access landscape to shape brand's strategic imperatives
- Content ideation and execution of competitive simulation workshop series for region Europe cross functional teams
- Brought localized insights into global brand / program strategy by collaborating with affiliates
Product Manager
Servier India Pharmaceuticals
12.2018 - 04.2021
- Brand market share growth from 35% to 42% (Sep18 to Aug 20)
- Led the ideation and development of social media campaign (Facebook & Instagram) for consumer awareness on Chronic Venous Disease (CVD), in collaboration with the global team and external media agency
- Designed market research projects to tap insights on specialty wise prescription patterns
- Conceptualized Venous Disease hands-on workshops (6#) to develop brand advocates with esteemed institutions (CMC Vellore, Ramaiah Institute, Fortis Chandigarh)
- Brand advocate in 30+ expert panel meetings with KOLs and developed 8 new KOLs
Product Manager
German Remedies (Zydus Cadila)
05.2016 - 12.2018
- Market share growth (2% to 5%) of ENT brand within one year
- Steered the value chain analysis of local anesthetic market to create competitive differentiation and relaunch of anesthetic range in India
- Conceptualized and executed of live surgery webcast and webinar series with top KOLs
- Formulated and executed field force effectiveness training sessions
Sr. Product Executive
ICPA Health Products
09.2015 - 04.2016
- Led launch & marketing of sensitivity range of toothpastes & anesthetic mouthwash & oral gels
Account Planner
Publicis Healthcare Communications
05.2014 - 01.2015
Brand Executive
Maxwell Industries
04.2013 - 05.2014
Education
MMS (MBA) - undefined
N.L. Dalmia Institute of Management Studies and Research
BDS - undefined
Government Dental College and Hospital (GDC)
Skills
Brand-building strategies
Digital marketing strategies
Competitive and trend analysis
Marketing budget management
New product launch
Accomplishments
- Roche, Led India at APAC level for Clinician development & engagement workshop with best practice sharing in cardiology space
- Servier, "Digital Dragons 2021" award for VMove because Vcare best digital strategy in healthcare domain
- Servier, Winner of internal global competition across 130 affiliates for best insights on competitive landscape
- 11th Merit holder in HSC (96%)
- 19th Merit holder in S.S.C (92%)
Timeline
Marketing Manager
Roche Diagnostics India & Neighbouring Markets
05.2023 - Current
Global Integrated Insights Manager
Novartis
04.2021 - 05.2023
Product Manager
Servier India Pharmaceuticals
12.2018 - 04.2021
Product Manager
German Remedies (Zydus Cadila)
05.2016 - 12.2018
Sr. Product Executive
ICPA Health Products
09.2015 - 04.2016
Account Planner
Publicis Healthcare Communications
05.2014 - 01.2015
Brand Executive
Maxwell Industries
04.2013 - 05.2014
MMS (MBA) - undefined
N.L. Dalmia Institute of Management Studies and Research
BDS - undefined
Government Dental College and Hospital (GDC)