Dr. Shuchi Arora
Mumbai
Summary
Innovation and Category Strategy Leader
A cross-functional leader with 15+ years in beauty, personal care and wellness across R&D, innovation, category strategy, and consumer-led brand building. I specialize in identifying consumer pain points, designing winning product roadmaps, and building categories that drive volume, retention, and brand equity. I bridge product and marketing — translating science into powerful consumer narratives, shaping GTM strategy, and partnering with marketing, supply chain, and sales to deliver measurable business impact.
Overview
15
15
years of professional experience
1
1
Certification
Work History
VP - New Product Development
Wellbeing Nutrition
Mumbai
09.2025 - Current
- Leading innovation and category strategy across wellness, nutraceuticals & beauty indigestibles.
- Building white-space pipelines anchored on consumer insights & regulatory foresight
- Strengthening product narratives, scientific communication, and GTM readiness.
- Heading regulatory, quality assurance, and legal compliance for all products.
- Collaborating with marketing, supply chain, and design teams for seamless and efficient GTM execution.
- Strengthening vendor ecosystem and lasting partnerships.
Head - New Product Development
Traya - Tatvartha Health
Mumbai
04.2023 - 05.2025
- Defined the annual innovation and category roadmap for hair, women’s health, gut, and skin.
- Delivered revenue-driving launches with a measurable impact on category growth.
- Partnered with Marketing for claims architecture, communication strategy, and D2C engagement.
- Reduced churn risk by improving the Minoxidil portfolio's tolerability while maintaining volume.
- Established an in-house lab, accelerating prototyping cycles.
- Owned clinical, scientific, and regulatory strategy for credibility-driven categories.
Senior Manager: New Product Development & Marketing
Modi Enterprises (Colorbar Cosmetics & Modicare Ltd.)
Delhi
12.2021 - 03.2023
- Owned category strategy across makeup & skincare, focused on premium innovation.
- Co-led GTM alignment, ensuring strong positioning, claims, and retail readiness.
- Translated competitor and market insights into a high-potential product concept.
- Demarcated abilities in setting up the paperwork, clinical assessment of product documentation & claim substantiation
Senior Manager: New Product Development
Modicare Limited (KK Modi Group)
Delhi
09.2019 - 12.2021
- Headed the product portfolio strategy for Health & Wellness vertical of Modicare
- Spearheaded operational execution within the product development, production and commercial functions
- Built multi-category innovation plans aligned with brand and channel needs.
- Strengthened consumer trust through education-led storytelling and training.
Manager: R&D, Product & Training
Vestige Marketing Pvt. Ltd.
Delhi
04.2013 - 09.2019
- Managed the company's product portfolio, including skincare, haircare, healthcare, home care, agriculture, etc.
- Delivered category growth through strong product stories & field training.
- Led product communication & regulatory oversight across all SKUs.
- Mentored a team of 10 trainers and 2 product managers.
Research Roles
Singapore
09.2010 - 02.2012
- Research Scientist – S-Medic Pte. Ltd.
- Research Consultant – Sarora Pte. Ltd.
- Conducted clinical and scientific research contributing to product feasibility and safety.
Education
Executive Certificate - Data Driven Product Management
IIM-Lucknow
12.2022
Ph.D. - Chemical and Biomedical Engineering
Nanyang Technological University
Singapore07.2011
Bachelor of Engineering - Biomedical
Manipal Institute of Technology
Manipal07.2005
Skills
- Concept and portfolio design
- Brand building
- Techno-commercial negotiations
- Marketing communications
- Training and development
- Promotions/launches
- Regulatory affairs
- Product innovation
- Strategic planning
- Collaboration
- Market trends and analysis
Certification
• 2025, Advanced Cosmetic Formulation Diploma, IICTN
• 2024, Empanelled Member, BIS
• 2022, Design Thinking Practitioner, Wiley
• 2021, Food Safety and Standards, ITCFSAN (FSSAI)
• 2016-2018, Clinical Nutrition, Ayurveda, Yoga etc., Various reputed institutes
• 2016, Dale Carnegie Immersion Workshop
• 2011, Regulation of Health Products & the Practice of Pharmacy, NUSAGE, Singapore
• 2006, Good Manufacturing Practices (GMP), Institute of Engineers, Singapore
• 2024, Empanelled Member, BIS
• 2022, Design Thinking Practitioner, Wiley
• 2021, Food Safety and Standards, ITCFSAN (FSSAI)
• 2016-2018, Clinical Nutrition, Ayurveda, Yoga etc., Various reputed institutes
• 2016, Dale Carnegie Immersion Workshop
• 2011, Regulation of Health Products & the Practice of Pharmacy, NUSAGE, Singapore
• 2006, Good Manufacturing Practices (GMP), Institute of Engineers, Singapore
Awards
- 2025, "Innovator of the Year", LeadHerShip Summit, Happay, Daily Hunt and The Good Glam Group
- 2024, Industry excellence Award, CHCI (Cosmetic, Personal Care & Home Care Ingredients)
- 2020-2021, Meraki Award, Modi Enterprises, Modicare Ltd.
- 2006-2010, Research Student Scholarship, Nanyang Technological University, Singapore
- 2008, Young Investigators' Award, 13th Intl. Conference on Biomedical Engineering, Singapore
Personal Information
Date of Birth: 06/13/83
Timeline
VP - New Product Development
Wellbeing Nutrition
09.2025 - Current
Head - New Product Development
Traya - Tatvartha Health
04.2023 - 05.2025
Senior Manager: New Product Development & Marketing
Modi Enterprises (Colorbar Cosmetics & Modicare Ltd.)
12.2021 - 03.2023
Senior Manager: New Product Development
Modicare Limited (KK Modi Group)
09.2019 - 12.2021
Manager: R&D, Product & Training
Vestige Marketing Pvt. Ltd.
04.2013 - 09.2019
Research Roles
Singapore
09.2010 - 02.2012
Executive Certificate - Data Driven Product Management
IIM-Lucknow
Ph.D. - Chemical and Biomedical Engineering
Nanyang Technological University
Bachelor of Engineering - Biomedical
Manipal Institute of Technology