Dr. Shweta Arora

• Lead Phase IV clinical studies and Investigator-Initiated Trials (IITs) across India.
• Develop strategic roadmaps, SOPs, and marketing blueprints for clinical and business alignment.
• Strengthen relationships with radiologists, interventional radiologists, nephrologists, and hepatologists nationwide.
• Design and deliver scientific training programs for medical teams; conduct advisory board meetings and CME programs.
• Oversee regulatory compliance and post-marketing safety surveillance.
• Spearhead scientific communication projects and contribute to 'Guerbet Insights' initiatives.
• Line managing and mentoring a team of 3 Medical Writers, overseeing scientific content development, publication strategy, and compliance with medical and regulatory standards.
• Oncology experience : 7 yrs

Key Responsibilities of a Medical Science Liaison (MSL) & Training team

Clinical Research & Trials Leadership

• Lead and support clinical trials, real-world evidence generation, investigator engagement, and post-marketing studies to strengthen scientific credibility and patient outcomes.

Scientific Communication & Thought Leadership

• Serve as a scientific speaker at national and international conferences, CMEs, and advisory boards, delivering high-impact medical education and evidence-based discussions.

Strategic Medical & Marketing Partnership

• Provide scientific inputs for brand strategy, positioning, launch planning, and medical review, translating clinical data into strong value propositions.

KOL Engagement & Field Medical Excellence

• Build trusted partnerships with key opinion leaders, investigators, and institutions through meaningful scientific exchange and collaborative research.

Team Training & Capability Building

• Train and mentor sales, marketing, and medical teams on disease areas, products, clinical science, and ethical engagement standards.

Training & Scientific Capability Development:

• Led and executed multiple high-impact training initiatives, including the flagship Visionary Voyage program across organizations such as Guerbet and Novartis. Played a key role in strengthening internal stakeholder capabilities by designing and delivering structured training modules focused on interventional radiology and product-specific scientific communication.

Conducted in-clinic discussions and field-based training sessions

• To bridge the gap between clinical knowledge and real-world application, enabling sales teams to confidently engage with healthcare professionals. Specialized in translating complex medical and scientific concepts into simplified, actionable, and sales-oriented communication frameworks.
• Collaborated closely with cross-functional teams, including marketing and sales, to align training content with business objectives and evolving market needs. Developed customized learning tools, case-based discussions, and practical engagement strategies to enhance field force effectiveness and scientific credibility.
• Demonstrated strong expertise in converting medical insights into impactful commercial narratives, thereby improving sales conversations, strengthening brand positioning, and driving overall team performance.

• Provided scientific expertise in retinal therapies; collaborated with KOLs to support treatment optimization.
• Facilitated field-force capability building through clinical workshops and symposia.

• Led strategic account planning, competitive intelligence, and business analytics.
• Awarded 'MSL of the Year (2012)' and '10 Hats Award' for excellence in CVM division.
• Developed robust relationships with nephrologists and transplant specialists across India.

• Bridged clinical and commercial functions, aligning research data with real-world practice.
• Conducted national-level medical updates and symposia for endocrinologists.

• Supported product launches through targeted physician engagement and market research.

• Supported new product introductions and executed localized marketing campaigns.
• Coordinated with HCPs to collect feedback and enhance brand performance.