Dr. Surbhi Gupta
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing & Business Development - Consultant
AMAZIT
05.2024 - Current
- Converted 25% of leads into clients in 6 months using Mailforge, Apollo, and Factors.io.
- Boosted lead conversions by 15% with targeted campaigns and LinkedIn Sales Navigator in 5 regions.
- Achieved 50% email open and 6% response rates using AI-driven segmentation.
- Secured 10+ key meetings and expanded networks by 20% via LinkedIn automation.
- Increased brand engagement by 30% through 5 industry events.
- Grew LinkedIn followers by 40% and engagement by 25% with targeted content.
- Accelerated AI SaaS product development by 20% with new wireframes and roadmaps.
- Improved client satisfaction by 15% and closed deals by 10% through streamlined processes.
- Reduced website bounce rate by 25% and increased session duration by 15%.
- Increased organic traffic by 30% with enhanced SEO strategies.
Marketing Automation Manager
SaaSPay
07.2023 - Current
- Oversaw AWS Marketplace strategy, increasing MRR by 20% through effective seller-buyer management.
- Improved enterprise engagement by 35% and boosted PLG conversions by 20% with advanced segmentation.
- Achieved 89% email open and 30% response rates by optimizing workflows for personalized content.
- Reduced lead transition time by 25% with real-time tracking and automated workflows.
- Increased qualified leads by 15% and overall conversions by 10% with targeted messaging.
- Enhanced CLM and user engagement by 30% through rigorous A/B testing.
- Secured 5 key contracts and increased ROI by 40% with ABM initiatives.
- Cut average deal closure time by 20% with real-time sales insights.
- Boosted marketing efficiency by 15% with automated data tracking using Salesforce, Tableau, and Airtable.
Senior Marketing Associate
SKIDOS
08.2021 - 07.2023
- Increased web subscriptions by 76% in 12 months through targeted multichannel campaigns and user data.
- Doubled user reactivations and improved engagement by 17% with tailored messaging across 14 countries.
- Achieved a 30% ROI boost by personalizing cross-channel marketing campaigns.
- Enhanced CLV by 25% by personalizing engagement and addressing local market needs.
- Reduced churn by 15% and boosted first-time user engagement by optimizing in-app experiences.
- Improved conversion rates by 22% through A/B testing of landing page content and design.
- Utilized WebEngage, Firebase, and PowerBI for real-time performance monitoring and strategy adjustments.
- Improved campaign performance by 20% month-over-month through custom KPI analysis.
Senior Marketing Associate
DentalKart
Delhi
03.2021 - 08.2021
- Increased daily orders by 8% and sales through targeted digital marketing.
- Boosted customer retention by 15% with data-driven strategies and feedback optimization.
- Raised revenue by 12% with multichannel campaigns, including SMS, email, and Google Ads.
- Enhanced product positioning by 20% through in-depth market research.
- Improved open rates by 25% and CTR by 10% with A/B testing and data-driven strategies.
- Optimized campaigns using Google Analytics, WebEngage, and WordPress for better engagement.
- Increased organic traffic by 18% with SEO improvements for key keywords.
- Improved campaign efficiency by 20% through cross-functional team coordination.
Medical Coordinator
Remedo Clinitech
Delhi
06.2020 - 03.2021
- Increased DAU and MAU by 10% in 30 days through targeted engagement strategies.
- Boosted brand awareness by 25% and social media interactions by 20% with engaging content.
- Reduced churn by 15% and improved CLV with personalized outreach programs.
- Enhanced in-app engagement by 18% through optimized push notifications and personalized messaging.
- Improved campaign effectiveness by 20% with A/B testing of SMS and push notifications.
- Cut content production time by 25% while maintaining quality.
- Refined customer experience and improved retention by 10% through feedback integration.
- Enhanced operational efficiency by automating workflows with HubSpot and WebEngage.
Education
MBA -
Golden Gate University
USABDS
ITS Dental College
IndiaSkills
- CLM & CRM
- Automation
- Operations
- Lead generation
- Project Management
- Digital Marketing
- Multichannel Marketing
- Campaign Management
- Market Research & Analysis
- Sales & Business Development
- Strategic Planning & Execution
- Branding
- SEO
- Acquisition & Retention
- Revenue Maximization
- Process optimization using AI
Certification
- AI in Digital Marketing
- Google Analytics Individual Qualification
- Advanced Google Analytics
- Email Marketing
- HubSpot
- SAS Data Manipulation Techniques
Timeline
Marketing & Business Development - Consultant
AMAZIT
05.2024 - Current
Marketing Automation Manager
SaaSPay
07.2023 - Current
Senior Marketing Associate
SKIDOS
08.2021 - 07.2023
Senior Marketing Associate
DentalKart
03.2021 - 08.2021
Medical Coordinator
Remedo Clinitech
06.2020 - 03.2021
- AI in Digital Marketing
- Google Analytics Individual Qualification
- Advanced Google Analytics
- Email Marketing
- HubSpot
- SAS Data Manipulation Techniques
MBA -
Golden Gate University
BDS
ITS Dental College