Overview
Work History
Education
Skills
Certification
Timeline
Generic

Dr. Surbhi Gupta

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing & Business Development - Consultant

AMAZIT
05.2024 - Current
  • Converted 25% of leads into clients in 6 months using Mailforge, Apollo, and Factors.io.
  • Boosted lead conversions by 15% with targeted campaigns and LinkedIn Sales Navigator in 5 regions.
  • Achieved 50% email open and 6% response rates using AI-driven segmentation.
  • Secured 10+ key meetings and expanded networks by 20% via LinkedIn automation.
  • Increased brand engagement by 30% through 5 industry events.
  • Grew LinkedIn followers by 40% and engagement by 25% with targeted content.
  • Accelerated AI SaaS product development by 20% with new wireframes and roadmaps.
  • Improved client satisfaction by 15% and closed deals by 10% through streamlined processes.
  • Reduced website bounce rate by 25% and increased session duration by 15%.
  • Increased organic traffic by 30% with enhanced SEO strategies.

Marketing Automation Manager

SaaSPay
07.2023 - Current
  • Oversaw AWS Marketplace strategy, increasing MRR by 20% through effective seller-buyer management.
  • Improved enterprise engagement by 35% and boosted PLG conversions by 20% with advanced segmentation.
  • Achieved 89% email open and 30% response rates by optimizing workflows for personalized content.
  • Reduced lead transition time by 25% with real-time tracking and automated workflows.
  • Increased qualified leads by 15% and overall conversions by 10% with targeted messaging.
  • Enhanced CLM and user engagement by 30% through rigorous A/B testing.
  • Secured 5 key contracts and increased ROI by 40% with ABM initiatives.
  • Cut average deal closure time by 20% with real-time sales insights.
  • Boosted marketing efficiency by 15% with automated data tracking using Salesforce, Tableau, and Airtable.

Senior Marketing Associate

SKIDOS
08.2021 - 07.2023
  • Increased web subscriptions by 76% in 12 months through targeted multichannel campaigns and user data.
  • Doubled user reactivations and improved engagement by 17% with tailored messaging across 14 countries.
  • Achieved a 30% ROI boost by personalizing cross-channel marketing campaigns.
  • Enhanced CLV by 25% by personalizing engagement and addressing local market needs.
  • Reduced churn by 15% and boosted first-time user engagement by optimizing in-app experiences.
  • Improved conversion rates by 22% through A/B testing of landing page content and design.
  • Utilized WebEngage, Firebase, and PowerBI for real-time performance monitoring and strategy adjustments.
  • Improved campaign performance by 20% month-over-month through custom KPI analysis.

Senior Marketing Associate

DentalKart
Delhi
03.2021 - 08.2021
  • Increased daily orders by 8% and sales through targeted digital marketing.
  • Boosted customer retention by 15% with data-driven strategies and feedback optimization.
  • Raised revenue by 12% with multichannel campaigns, including SMS, email, and Google Ads.
  • Enhanced product positioning by 20% through in-depth market research.
  • Improved open rates by 25% and CTR by 10% with A/B testing and data-driven strategies.
  • Optimized campaigns using Google Analytics, WebEngage, and WordPress for better engagement.
  • Increased organic traffic by 18% with SEO improvements for key keywords.
  • Improved campaign efficiency by 20% through cross-functional team coordination.

Medical Coordinator

Remedo Clinitech
Delhi
06.2020 - 03.2021
  • Increased DAU and MAU by 10% in 30 days through targeted engagement strategies.
  • Boosted brand awareness by 25% and social media interactions by 20% with engaging content.
  • Reduced churn by 15% and improved CLV with personalized outreach programs.
  • Enhanced in-app engagement by 18% through optimized push notifications and personalized messaging.
  • Improved campaign effectiveness by 20% with A/B testing of SMS and push notifications.
  • Cut content production time by 25% while maintaining quality.
  • Refined customer experience and improved retention by 10% through feedback integration.
  • Enhanced operational efficiency by automating workflows with HubSpot and WebEngage.

Education

MBA -

Golden Gate University
USA

BDS

ITS Dental College
India

Skills

  • CLM & CRM
  • Automation
  • Operations
  • Lead generation
  • Project Management
  • Digital Marketing
  • Multichannel Marketing
  • Campaign Management
  • Market Research & Analysis
  • Sales & Business Development
  • Strategic Planning & Execution
  • Branding
  • SEO
  • Acquisition & Retention
  • Revenue Maximization
  • Process optimization using AI

Certification

  • AI in Digital Marketing
  • Google Analytics Individual Qualification
  • Advanced Google Analytics
  • Email Marketing
  • HubSpot
  • SAS Data Manipulation Techniques

Timeline

Marketing & Business Development - Consultant

AMAZIT
05.2024 - Current

Marketing Automation Manager

SaaSPay
07.2023 - Current

Senior Marketing Associate

SKIDOS
08.2021 - 07.2023

Senior Marketing Associate

DentalKart
03.2021 - 08.2021

Medical Coordinator

Remedo Clinitech
06.2020 - 03.2021
  • AI in Digital Marketing
  • Google Analytics Individual Qualification
  • Advanced Google Analytics
  • Email Marketing
  • HubSpot
  • SAS Data Manipulation Techniques

MBA -

Golden Gate University

BDS

ITS Dental College

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Dr. Surbhi Gupta