Durba Gogia

• Develop evidence-based communication strategies for public health programs, leveraging behavior change theories and approaches
• Advise on integrating digital solutions into behavior change programs
• Create and manage knowledge resources and documentation

Developed an SBCC toolkit for community-level interventions in the Climate-Health Integrated Community Campaign (CHICC), led by StratComm Consulting, Funded by WHO

• Authored key chapters of the toolkit - Planning an Effective Campaign and Development and Piloting of CHICC
• Created a package of sample case studies and communication assets for campaign implementation

Communication Plan for Mental Health and Psychosocial Support (MHPSS) during emergencies, led by Stratcomm Consulting, funded by WHO

• Designed a communication plan, outlining the approach and key message matrix
• Created a package of sample communication assets, with a focus on social media platforms

Project YUVAA, Reproductive Health Project led by Pathfinder International, funded by BMGF

• Lead strategic discussions with stakeholders to define communication objectives for promoting Healthy Timing and Spacing of Pregnancy.
• Design a strategic communication framework to accelerate consumer adoption of modern contraceptives in under-resourced settings
• Lead branding and content strategy, operationalise creative concepts through branded properties, content frameworks, and implementation plans
• Pioneer utilization of data-driven audience segmentation for impact program, utilizing behavioral insights to deliver targeted, need-based communication
• Develop a digital-first strategy to engage young audiences in peri-urban and rural areas post COVID-19
• Design a mobile intervention plan for 40+ cohorts, delivering need-based communication through advanced segmentation by audience, gender, device type, and language.
• Leverage digital media for counseling young couples through innovative methods such as gamification and storytelling
• Conduct post-campaign analysis and extract insights to inform the next phase
• Lead the development of new business proposals for impact sector projects
• Develop donor reports, document best practices, and manage internal communication for knowledge management

• Led project roll-out for the eNikshay mobile application, developed for the Universal Access to Tuberculosis Care (UATBC) program funded by BMGF
• Managed change processes, including stakeholder engagement, feedback and support management
• Coordinated with cross-functional teams to resolve project issues and mitigate risks.
• Provided detailed project status updates to stakeholders and executive management.
• Supervised contact center operations, providing helpdesk and workflow support for mobile and web app users.
• Drove training and capacity building for master trainers and end users
• Managed large-scale deployment of mobile devices.
• Oversaw third party contracts related to project deliverables
• Managed a team of two responsible for day-to-day rollout operations

• Planned, designed, and deployed an SBC strategy at national and state levels for an innovative multi-channel program, including television, print, radio, digital media, and on-ground events.
• Drove SBC content from conceptualization through production to implementation.
• Led the ICT4D mandate for CCP India.
• Pioneered market testing of Android technology for client counseling by community health workers (CHWs), conceptualizing, prototyping, and launching the Gyan Jyoti mobile application for ASHA workers.
• Managed strategic partnerships with external stakeholders, including government, donors, and development partners.
• Delivered clear presentations during meetings with clients and colleagues, utilizing effective public speaking skills.
• Developed proposals for new business requests.
• Oversaw external agencies and consultants to ensure project alignment and effectiveness.

Projects:

• Project Ujjwal: Family Planning and Reproductive Health Project funded by DFID, focusing on SBC and demand generation to promote adoption of family planning products and safe abortion practices in Bihar and Odisha.
• ROSHNI (Rights for Sanitation, Health, and Nutrition Initiative): Developed a communication strategy for a large-scale Nutrition-WASH integrated SBC program to address stunting among children aged 0-36 months in Odisha, Andhra Pradesh, and Madhya Pradesh.

• Last position held: Director, Brand Communications, DDB Mudragroup
• Advertising Agencies: DDB Mudragroup, Ogilvy & Mather Advertising, McCann Worldgroup India, DRAFTFCB Ulka Advertising Pvt. Ltd.
• Businesses - Development Communication: UNICEF Routine Immunization, MCH (AP and Karnataka), Maarpu (AP), National Population Register (GoI)
• Businesses - Brand Communication: Wrigley's Boomer, Dabur Oxy Bleach & Facial Kit, Policybazaar.com, Dainik Jagran, Babool and Meswak Toothpaste, Alchemist Food and Beverages Ltd., ITC-Lifestyle Retailing Business Division (Miss Players), HCL Corporate, GlaxoSmithKline: Eno; Perfetti Van Melle: Big Babol and Happydent Chewing Gum, Center Fresh, Alpenliebe Lollipop, Center Fruit, McDonald's, Maruti Udyog Ltd and ABN Amro Bank