Durga Bangar Raju Penumatsa

Client: General Motors (Cadillac, Buick-GMC & Chevy)

• Implemented and managed end-to-end programmatic advertising campaigns, from strategy development to execution and optimization
• Developed and executed programmatic media plans aligned with client objectives, target audience, and budget parameters
• Utilized advanced targeting techniques such as audience segmentation, geo-targeting, and device targeting to reach desired audiences effectively
• Conducted in-depth analysis of campaign performance metrics, including impressions, clicks, conversions, and attribution data, to optimize campaign performance and drive ROI
• Managed relationships with programmatic advertising platforms, vendors, and data providers to leverage new opportunities and enhance campaign targeting and effectiveness
• Identified opportunities for campaign expansion, optimization, and scaling based on data-driven insights and market trends.
• Optimized workflow processes to reduce bottlenecks and increase overall effectiveness.
• Improved client satisfaction by consistently delivering high-quality work on schedule.

Client : Volvo & Unilever

• Programmatic Strategist and media buying specialist in DSP DV360, Amazon, Verizon DSP.

Responsibilities:

• Successfully managing day to day performance of campaigns across different DSP's including but not limited to DV360, TTD, etc.
• Able to ideate successful audience segmentation aimed at reaching client goals.
• Able to execute optimizations aimed at exceeding KPI's; set campaign strategies, targeting, bidding, platforms, data usages, ideas, downstream and client funnel optimizations.
• Capable of analytical efforts to mine campaign, ad server, impressions and user data to identify optimizations opportunities.
• Able to make compelling arguments based on data and results for more client data access.
• Working with agency team to develop best in class solutions based on available tech.
• Understand and can describe bottom-up planning, how client goals and KPI to form activation strategies / tactics across funnel.
• Handling all client requests for campaign setup, monitoring, reporting and optimizing on Display video 360, Verizon DSP, Amazon DSP, TTD.
• Strategic client engagements with clients resulting in recommending, developing and planning campaigns that deliver on client objectives
• Involved in Dynamic live tag management, and trafficking dynamic campaigns into UI.
• Implementing Third Party Brand safety, IAS for monitoring and reporting.
• Oversee campaign QA process to ensure accurate campaign implementation, pacing and performance
• Manage delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch.

• Troubleshooting on DCM UI on various issues of Display Campaigns.
• Vast Experience in managing campaigns for premium clients on DCM, display side. Explaining DCM design to clients over Email/Chat/Call.
• Work very closely with agencies and clients helping them resolve their issues related to trafficking, Reporting, discrepancies and all kinds of technical issues.

• Managing Accounts for Agencies and helping them optimize Campaigns for better business through DCM.
• Trafficking and reporting issues like In-page, Mobile, Video Placements, Creatives, Ads, 1x1 Tracker (Both Click & Impression).

Partnering with various product teams: GA, DS, DFP, Studio and AdWords to develop and resolve solutions for customers.

• Demonstrated creativity and resourcefulness through development of innovative solutions
• Demonstrated strong organizational and time management skills while managing multiple projects
• Managed time efficiently in order to complete all tasks within deadlines

Client: Google

Project: GMB and AdWords as AdWords Analyst, Quality Analyst,

Process: Ad OPS

Responsibilities:

• Supporting the Client’s to traffic their Campaigns in AdWords & GMB.
• Maintaining quality and timelines.
• Live mentoring for newbies and giving them policy refreshers on current updates.
• Keeping track tickets and clearing them within given timeline.
• Assigning tickets to agents and monitoring incoming volumes continuously.
• Checking Incoming volumes and Reviewing volumes of tickets on TAT Dashboard and focusing on TAT % on daily and weekly basis.
• Reporting to Client (Google) regarding TAT discrepancies and formulated reasons on weekly basis.
• Provide excellent customer service to Google & advertisers and manage client-advertising accounts by taking ownership to the inquiries.