Durga Bhavani
Vijayawada
Summary
- Be the key person in creative environment to utilize and refine my personal skills and abilities in the Modern Technology that offers Professional growth while being resourceful, innovative, and I have total 4.5 years of experience.
- 3.5 Years of work experience in Adobe Marketo Developer.
- Target the Right Audience: Build and maintain an accurate and segmented email database to ensure campaigns reach the most relevant audience.
- Structuring Emails Correctly: Craft well-structured, engaging, and persuasive email content that aligns with our brand voice and goals.
- Conducting A/B Testing: Design and execute A/B tests to optimize email performance and uncover insights for continuous improvement.
- Building Landing Pages: Create compelling landing pages that align with email campaigns to drive conversions and enhance user experience.
- Understanding Our Product and Audience: Develop a deep understanding of client products and target audience to tailor email campaigns effectively.
- Building Automated Sequences and Workflows in Adobe: Design and implement automated email sequences and workflows to nurture leads and guide them through the sales funnel. Analyzing and Building Campaigns Based on Metrics: Monitor, analyze, and report on email campaign performance metrics to inform to business team.
- Build Campaigns for Main Solutions: Develop and execute targeted email campaigns ensuring audience segmentation is appropriately tailored to maximize engagement and conversion.
- Database Management: Managing the company's email list to ensure it's up-to-date, properly segmented, and complies with privacy regulations.
- Performance Monitoring: Tracking and analyzing campaign results, such as open rates, click-through rates, and conversions.
- This also involves optimizing campaigns based on these performance metrics.
- Sending Reports: Send Monitored reports to editors for the review.
Overview
4
4
years of professional experience
Work History
Campaign Developer
Gowebez
04.2021 - 08.2024
- Company Overview: (Health care) Website: https://healthcentral.com/
- Involved in Customizations and development of new Campaigns based on the client requirements
- Perform A/B test and Litmus Check for emails to check the rendering with different platforms
- Sending test emails to client and get the approvals from client side finally schedule the campaigns based on client schedules
- Monitor the clicks and opens for each and every campaign
- (Health care) Website: http//healthcentral.com/
- Each day I should work on to schedule more than 4 campaigns schedules.
Web Developer
Gowebez
04.2020 - 04.2021
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Enhanced user experience by implementing responsive web design and optimizing website performance.
- Developed custom web applications, resulting in tailored solutions for client needs.
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
- Provided front-end development support, creating visually appealing designs that aligned with brand standards.
- Engaged with users to gather feedback and make informed decisions on UI/UX improvements.
- Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser compatibility.
- Developed user-friendly web forms with validation and error handling.
- Proved successful working within tight deadlines and a fast-paced environment.
- References: https://nppaengage.com/
Education
Bachelor of Science - Computer Science Engineering
JNTU
Vijayawada07.2016
High School Diploma -
Smt. T.K.R Polytechnic College
Pamarru, India07.2013
Skills
- Adobe Marketo
- Send Grid
- Sales force marketing cloud (Email Studio)
- Zira
- Slack
- Click-up
- Campaign Monitor
- Mail Jet
- Mail Chimp
- Taxi
- Single page Websites
- HTML
- CSS
- Bootstrap
- Ms-Office
- JavaScript
- Amp Script
- JQuery
Experiencesummary - Currentposition
Campaign Developer, Gowebez, Chennai, Tamil Nadu, 04/25/19, 07/31/24, Health care, Health central, Adobe Marketo, Involved in Customizations and development of new Campaigns based on the client requirements., Perform A/B test and Litmus Check for emails to check the rendering with different platforms., Sending test emails to client and get the approvals from client side finally schedule the campaigns based on client schedules., Monitor the clicks and opens for each and every campaign.
Languages
Telugu
Bilingual or Proficient (C2)
Tamil
Intermediate (B1)
English
Upper intermediate (B2)
Hindi
Intermediate (B1)
Timeline
Campaign Developer
Gowebez
04.2021 - 08.2024
Web Developer
Gowebez
04.2020 - 04.2021
Bachelor of Science - Computer Science Engineering
JNTU
High School Diploma -
Smt. T.K.R Polytechnic College
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