DURGA GOKUL

• Developed strong corporate image and identity in DEIB tech landscape.
• Collaborated cross-functionally to highlight company culture, boosting engagement by 30%.
• Organized events increasing brand exposure and customer acquisition by 25%.
• Managed social media presence, increasing followers by 50%.
• Coordinated crisis management with PR team, mitigating reputational risks.
• Curated third-party content to add value, reducing original content needs by 40%.
• Enhanced community engagement with interactive content (polls, quizzes, contests).
• Utilized analytics tools to track and optimize campaign success.
• Created comprehensive content library for efficient future sourcing.
• Created marketing content including blogs, promotional materials, and ads.
• Implemented systems for monitoring media coverage

• Created website and ad copy for Vedix India & Vedix International (US, UK, Australia, Singapore, Malaysia, and Canada)
• Creative Ad Copies for Facebook & Google Ads contributing to 2%+ conversions
• Established powerful sales campaigns & promotional content with high CTR.
• Synthesize cross-team feedback to implement improved copy
• Conducted research to identify audience demographics, incorporating collected data into future copy
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams
• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines
• Improved click conversion rates with strategic creation of online advertisements
• Improved search result rankings with targeted SEO strategy
• Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.

• The IBNII, Coorg- Senior Content Strategist

Planned executed and analyzed content campaigns with a focus on driving conversions, meeting KPIs, and improving overall ROI

• Orpheus Brand Communications- Content Developer and Social Media Manager for multiple luxury brands.

Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences

• Amoha Prints- Content Strategist & Social Media Consultant
• TIMS- Magazine Writer

• Managing on-page and off-page content US-based brands.
• Creating wireframes for amazon products of brands.
• Copywriting for LI's and EBC's for over 100 US-based Amazon Products.
• Creative Content for ad jingles and social media sales adverts.
• Manage social media with creativity and relevance.
• Creating ad copies and sales ads- content marketing.
• Executed successful hashtag campaigns that encouraged user-generated content submissions while boosting brand recognition

• Developed high-quality descriptions of 50+ academic courses for reputed graduate and post-graduate colleges of India.
• Managed competing deadlines with ease & efficiency.

• CONTENT- Creator, Writer & Style Curator- Managed and curated in-store and outdoor events.
• Retail Operations and Marketing Executive -Content writing for Encrustd and parent company Pret Interpret.
• In-store visual merchandising, Social Media Management
• Dealt efficiently with PR, media companies, & ad agencies.
• Performed statistical analyses to gather data for operational and forecast team needs
• Managed over 60 clients each month

• Provided design ideas to Head Designer.
• Supervised designs and production process.
• Set appointments for approximately 4-5 clients per day