Summary
Overview
Work History
Education
Skills
Certification
Languages
Affiliations
Timeline
Generic
DURGAPRASAD CHERUKULA

DURGAPRASAD CHERUKULA

Tirupati

Summary

Dynamic Territory Sales Officer at Marico with a proven track record in driving brand visibility and executing successful product launches. Skilled in data analysis and effective communication, I enhance retailer relationships and optimize inventory management, achieving significant distribution growth and boosting brand awareness through strategic initiatives.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Territory Sales Officer

Marico
Tirupati
12.2023 - Current
  • Leveraging visibility programs for top outlets to drive higher off-take and enhance brand presence.
  • Executing New Product Development (NPD) launches, successfully introducing a new Foods category to the market.
  • Expanding numeric distribution by increasing outlet coverage, benchmarking against competitive brands, and ensuring product availability.
  • Implementing effective POSM strategies for NPD products, enhancing visibility, drives, and boosting brand awareness.
  • Enhancing weighted distribution through VLD, QPS, and loyalty programs, ensuring maximum retailer participation.
  • Tracking key performance metrics, including EC, PC, BPD, TLSD, and focus brands, analyzing performance data, and reviewing team execution for optimal results.
  • Strengthening retailer relationships by conducting regular store visits, addressing retailer concerns, and providing strategic product recommendations to enhance sales.
  • Collaborating with Supply Chain and Distribution Teams to ensure seamless inventory management, prevent stockouts, and maintain efficient product replenishment cycles.
  • Conducting sales training and development programs for field teams, equipping them with product knowledge, sales techniques, and market insights to improve on-ground performance.

Education

MBA - Marketing And Finance

Sri Vidhyanikethan Institute of Management
Tirupati
10-2022

Skills

  • Data analysis and reporting
  • Effective communication
  • Customer relationship
  • Data-driven decision making
  • Sales training
  • Collaboration and leadership
  • Product launches
  • Inventory management

Certification

  • Featured Consistently 3months (Sep, Oct and Nov 2024) in Sales Dinamo.

Languages

Telugu
First Language
English
Upper Intermediate (B2)
B2

Affiliations

  • Playing cricket and badminton are my hobbies.

Timeline

Territory Sales Officer

Marico
12.2023 - Current

MBA - Marketing And Finance

Sri Vidhyanikethan Institute of Management

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DURGAPRASAD CHERUKULA