DURGESH BHATT
Senior Marketing Specialist
Bangalore
Summary
Decisive marketing specialist with around 6 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Senior Marketing Specialist
BimaKavach
05.2023 - Current
- Leadership: Spearhead and guide a high-performing team of 4 members
- Analytics: Analyzed the market trend by using Google Analytics tools and created dashboards using Power BI
- Social Media Impact: Craft informative social media posts, elevating web traffic by 45% (from 3000 LinkedIn followers to approximately 5000)
- Content Collaterals: Develop marketing collaterals, including website content, brochures, and email campaigns
- Campaign Collaboration: Collaborate with the marketing team to create targeted campaigns for specific audiences
- SEO Excellence: Develop compelling SEO ad copies for enhanced online visibility.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Worked closely with in-house design team to develop visuals for content.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Wrote engaging and successful marketing, advertising, and website copy.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
Analyst- Product Copywriter
Hudson’s Bay Company
Bangalore
01.2022 - 03.2023
- Campaign Collaboration: Conceptualized and built marketing campaigns, driving awareness, engagement, and sales
- Quality Control: Audited and edited copy/content to maintain high-quality standards
- Product Expert: Single point of contact for Men's/Women’s/Kid’s category
- Brand Alignment: Crafted brand-appropriate product descriptions
- Attribute Management: Worked on attribute management for various product categories
- Process Enhancement: Collaborated with the Canada Content
- Team to improve and simplify content processes
- Trend Research: Stayed abreast of new trends and brands.
- Identified and resolved problems through root cause analysis and research.
- Developed effective improvement plans in alignment with goals and specifications.
- Improved search result rankings with targeted SEO strategy.
- Conducted regular reviews of operations and identified areas for improvement.
- Customized brand message to reach and capture target audience interest and drive engagement.
Copywriter
Verbinden Communication
Bangalore
02.2021 - 12.2021
- Content and, Content Impact: Created informative blog posts, boosting web traffic by 23%
- SEO Mastery: Crafted compelling SEO ad copies for optimal search engine visibility
- Collateral Creation: Developed various marketing collaterals, including website content, brochures, and email campaigns
- Campaign Collaboration: Partnered with the marketing team to create targeted campaigns
- Editing Expertise: Edited and proofread copy to ensure accuracy.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Selected high-quality photos and videos to complement written copy.
- Sourced third-party content and contributions to incorporate diverse writing styles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Formatted copy to align with project-specific guidelines.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
Content and Copywriter
Golden Square Realtors
Bangalore
05.2018 - 12.2020
- Strategic Campaigns: Collaborated with the marketing team to create targeted campaigns
- Editing Contribution: Contributed to editing and proofreading for accuracy and consistency
- Traffic Boost: Created blog posts that contributed to improved web traffic.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Improved search result rankings with targeted SEO strategy.
- Edited and proofread drafts of articles and other documents.
- Managed competing deadlines with efficiency.
- Built, established and maintained relationships with sources.
Education
Science -
04.2011 - 05.2012
B.Tech - Mechanical Engg
07.2013 - 07.2017
GPA: 67.16%
Skills
Analytics and SEO
Copywriting expertise
Google Ads
Client communication
Market Analysis
Campaign management
Dashboard Creation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Marketing Specialist - BimaKavach
05.2023 - Current
Analyst- Product Copywriter - Hudson’s Bay Company
01.2022 - 03.2023
Copywriter - Verbinden Communication
02.2021 - 12.2021
Content and Copywriter - Golden Square Realtors
05.2018 - 12.2020
AKTU - B.Tech, Mechanical Engg
07.2013 - 07.2017
Stepping Stone Inter College - Science ,
04.2011 - 05.2012
Tools
- Google Ads (Display+ Search)
- Ahrefs (Keywords research)
- Smart Leads (Email Campaigning)
- WordPress
- Google Console
- Power BI