DURGESH KUMAR GILDA

Driving national sales growth by recruiting, training and mentoring sales talent expanding market reach by planning and building suitable networks and achieving revenue targets consistently with strategic direction, create cohesive sales strategies, target national customer segment effectively and gain a competitive edge in the national market.

Key achievements-2023

• Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
• Re-launched Bosch consumer products in North
• Sales forecasting is improved 9%
• Delivered 90 Basis Points higher Gross margin by improving Product and Category mix.
• GTM for New Categories-Hand blender, Vacuum cleaners and Fully Automatic Coffee Machines.
• Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.

Dynamic sales leader responsible for managing sales growth in 27 accounts including National and Regional retail, E commerce, Distributor accounts along with Central Police Canteen

• Overseeing a business of 250Cr+ with a team of 22 sales employees and 280+ promoters
• Responsible for formulating Terms of Trade /Joint Business Plans with buyers to ensure their growth while protecting Philips (PDAIL) margins
• Develop sales strategies for LFR and E com to meet revenue and growth Targets
• Identify gaps in assortment, secure listings, and ensure timeliness & accuracy of new listings process
• Handling Market survey, Price Negotiation Meeting, register new models and drive sell in and sell outs from Police canteens
• Closely track & monitor key parameters and metrics including market shares share of shelf, on-shelf availability and fill-rates
• Training & Development of sales team, providing timely feedback in the market & through monthly review and meetings
• Driving operational efficiency for all channels

Key Achievements

• Setup the Large format Retail structure and team at Preethi Kitchen Appliances, grown the business from 25Cr to 160Cr
• Acquired major LFR customers including Satya, Avenue Supermarket, Trent Retail, Electronics Mart, Max Hypermarket, The Chennai Mobile stores and increased brand presence across categories setting a benchmark to other channels in category mix
• Setup online sales channel at Preethi kitchen Appliances in 2015 registered with online selling partners, identifying right product mix, pricing, Content, launched exclusive models and delivered 80Cr in 2022
• Online market share in 2022 @ Flipkart was 5.5% and in top 3 brands in Mixer Grinder category @ Amazon
• Registered brand Preethi in Central Police Canteen in 2014, delivered 35Cr in 2022
• Shift Preethi Brand Image from being just a “Mixer Grinder Brand” to a “Kitchen Appliances Brand.”

Dynamic sales leader responsible for managing sales growth in 27 accounts including National and Regional retail, E commerce, Distributor accounts along with Central Police Canteen. Overseeing a business of 250Cr+ with a team of 22 sales employees and 280+ promoters.

• Responsible for formulating Terms of Trade /Joint Business Plans with buyers to ensure their growth while protecting Philips (PDAIL) margins.
• Develop sales strategies for LFR and E com to meet revenue and growth Targets.
• Identify gaps in assortment, secure listings, and ensure timeliness & accuracy of new listings process.
• Handling Market survey, Price Negotiation Meeting, register new models and drive sell in and sell outs from Police canteens.
• Closely track & monitor key parameters and metrics including market shares share of shelf, on-shelf availability and fill-rates
• Training & Development of sales team, providing timely feedback in the market & through monthly review and meetings.
• Driving operational efficiency for all channels

Key Achievements

• Setup the Large format Retail structure and team at Preethi Kitchen Appliances, grown the business from 25Cr to 160Cr.
• Acquired major LFR customers including Satya, Avenue Supermarket, Trent Retail, Electronics Mart, Max Hypermarket, The Chennai Mobile stores and increased brand presence across categories setting a benchmark to other channels in category mix.
• Setup online sales channel at Preethi kitchen Appliances in 2015 registered with online selling partners, identifying right product mix, pricing, Content, launched exclusive models and delivered 80Cr in 2022
• Online market share in 2022 @ Flipkart was 5.5% and in top 3brands in Mixer Grinder category @ Amazon.
• Registered brand Preethi in Central Police Canteen in 2014, delivered 35Cr in 2022
• Shift Preethi Brand Image from being just a “Mixer Grinder Brand” to a “Kitchen Appliances Brand.”

• Handled 6 Company-owned stores’ operation in Telangana market
• Right from setting up the store to hiring the team and training them to ensuring profitability of by delivering brand-wise sale month on month I was responsible from end-to-end retail operations management
• Spearheaded franchisee management in my territory where I managed 13 Franchisee stores’ operation and drove growth by accurate forecasting using consumer purchase history and market behavior, planning and procuring the right product and brand mix at the right price.

• As the first employee for APT and East India, was responsible for setting up the branch and team, market mapping, identifying properties for COCO showrooms and identifying franchisees for expansion.

• Handled Direct sales Team(DST) of 65 FOS and was responsible for delivering Post-Paid connections business.

• Identified potential prospects for expanding franchisee network of Sify retail internet café ” i-way” in Hyderabad, Gulbarga, Vizag, Kadapa and Kurnool.

• Was handling major corporate accounts of Airtel for post-paid connections.