Dushyanth Kumar Pinnoju

• As the Senior Product Manager at JioAds, my primary focus was on monetizing retail media for ecommerce clients such as AJIO and Jio Mart, all while enhancing the Adtech Platform of JioAds itself.
• My role involved extensive collaboration with key stakeholders to identify and develop advertising opportunities within our integrated e-commerce platforms.
• Working closely with both the tech teams and operations, I ensured seamless solutioning to guarantee a smooth end-to-end journey for every ad campaign
• Monitoring analytics to address any discrepancies in numbers between our clients and JioAds, ensuring transparency and accuracy in reporting
• I spearheaded efforts to generate revenue through tailored solutions for both managed and self-serve advertising, catering to the needs of various sellers within the e-commerce ecosystem
• Actively involved in building retargeting solutions for both inbuilt and third-party e-commerce client partners, enhancing their advertising capabilities and maximizing ROI
• Managed all campaign spend and serving-related issues for clients during internal system issues. Proactively identified identified and addressed the issues to provide Root Cause Analyses for effective resolution
• Identifying and implementing essential features on the JioAds platform was paramount to providing a seamless experience for delivering services to e-commerce clients. This included leading the overhaul of the JioAds website to better showcase its value proposition to advertisers and publishers alike
• Product GTM to onboard new clients for most of the solutions we provide via JioAds
• As a result of these efforts, I successfully built Product Listing Ads, Listing Page Ads, Landing Page Ads, and Retargeting solutions for both inbuilt and third-party client partners. These initiatives have collectively generated a remarkable revenue of 140 crores to date on our inbuilt e-commerce platforms, demonstrating the effectiveness and profitability of our advertising solutions.
• Received Best Debutant Award for 2023

• Enabling the Programs to enhance Customer Experience, Operational Excellence, and Product as a business driver was the goal
• Have built the capabilities of the Customer Success & AdOps teams by filling the gaps in product knowledge, conducted regular product assessments; Built Onboarding framework across the organization and internal LMS for Product Learning
• Coordinated with the Product Management team to validate new features to be added to the product; track the product releases at various levels and manage UAT; internal and external communication part of the release
• Provide margin optimization techniques; Operational and Process excellence initiatives for Customer Success teams
• As a result, the CHI average score has increased by 5.4%; revenue grew by 3.2x in Q3

Platforms: Confluence; Rocket Lane; Docebo; EasyLMS; MOJO (internal programmatic platform); Coda; Jira; Totango; Skill Jar

• The goal was to enable Programmatic Advertising as a Program
• Supported the sales team in developing the Programmatic business by understanding the new client requirement and providing required technical support, creating customized media plans and the strategy to meet the client campaign objectives
• Designed Go to market strategies for the Product to promote in the market
• Helped in Operational alignment and identified the scope of the existing client base to upsell and cross-sell
• Created custom segments for each existing client and sell the solutions that add value to the client's objectives. Pitch and implement innovation, build case studies
• Heading Agency relationships across PAN India and a few countries
• Identifying potential partners and maintaining strategic partner relationships to accelerate Programmatic business growth
• Internal stakeholder management across CS, Sales, Operations, and Legal teams to enable Programmatic advertising as a Program
• As a result, created 7x revenue growth in 4 quarters; supported in adding 10+ new clients; built the agency client base by 3x; got promoted to Senior Program Manager

Platforms: DV360; GCM; Similar Web; Tableau; Data Studio;

• Have taken up the challenge of expanding the Business and Operations to deliver Digital marketing services across the platforms
• I have identified the prospects across the globe, identified their requirements, created customized media plans, and pitched the strategy to hit their campaign objectives
• Onboarding clients, simultaneously building a team to run the operations and maintaining excellent client relationship
• As a result, the business grew by 9x and the client base by 4.5x

Platforms: DV360; Adroll; Criteo; Google Ads; Facebook Ads; Mail Chimp; Choozle; Taboola; Project Management tools like Trello

• Providing quality services by continuously meeting the client's goals and supporting the growth of operations was the responsibility
• Worked as a Campaign Manager across multiple DSPs and took care of end-to-end campaign management and optimizations. Then moved to the Account Management team and handled a good chunk of accounts across the globe, have done upsells and cross-sells based on the performance of the accounts. Maintained excellent client relationships and contributed towards the growth of the client base
• Moved to the Quality Management team to monitor the operations and do the root cause analysis, provide process excellence techniques to improve the quality score of the services delivered

Platforms: DV360; Adroll; Google Ads; Facebook Ads, Zendesk & Jira

• Being a CSE, I was involved in providing technical solutions to Website designing and Gaming products
• Enabled Email Marketing procedures to retain users and maintain excellent customer relationships. This helped in extending the association with the client

Platforms: MailChimp; Zendesk

• The goal was to support in expanding the gaming operations, business, and team size along with top-notch client relationship management
• Being one of the 4 people in the company, got a chance to work in Client relationship management and retention areas
• Created and sent customized emails for upsells and cross-sells
• As a result, the client base grew by 12x, the team to 30+ members, and significant growth impact in revenue and best reviews

Platforms: Gaming Administration Tools

• I was involved in selling Monster Job Assistance services to the Job Seeker market. As part of my role, I have tapped into the leads and sold the services as per the client's requirement, the domain of the client, and number of years of experience
• Assisted a large group of clients with the best possible solutions to land their dream job. As result, I hit the quarterly targets to an average of 113% and excelled in sales

• My job role at Aegis was to advise customers about the ULIPs. Tapped in leads and have done the cold calling to sell the best possible solutions and make revenue for the company
• Received PAN India ranking for selling large ticket-size plans.
• Being in this role, I have learned how to probe the customer, identify the need, and then fill that need with your solution to make a sale