Dwaipayan Mukherjee

Global Delivery Lead of a $5MM+ R&D Analytics & Strategy Program for a top 3 biopharma organization, driving innovation and strategic insights.

• Oversee six key sub-verticals, including Feasibility Analytics, Clinical RWD Analytics, Trial Design & Optimization, Visualization, RWD Asset Development, and Strategy & Executive Communication—partnering closely with the client’s R&D Central Data Science team
• Achieved three consecutive annual contract renewals with 10% annual portfolio expansion each year by delivering 600+ high-quality, timely requests annually with 98%+ accuracy and driving a 10-25 % YoY efficiency gains
• Lead a global cross functional team of 25+ professionals across eight ZS offices, ensuring seamless execution and building a one team culture
• Established deep client relationships with multiple Director/Senior Directors of client organization
• Pioneered advanced analytics and AI-driven solutions, spearheading POCs and scaling novel use cases to enhance R&D decision-making.

Commercialization lead of Evidence Generation and RWD/AI offerings

• Develop and execute high-impact GTM strategies to drive sales of ZS' traditional and innovative offerings in evidence generation and RWD/AI for biopharma organizations.
• Promote a diverse suite of offerings, including Retrospective Evidence Generation, Data Strategy, and advanced RWD/AI analytics assets such as AI-driven patient journey, Intelligent Data Profiler, Inclusion/Exclusion Criteria Optimizer, and Gen AI-powered rapid RWD analytics programs.
• Drive business development efforts through targeted lead generation, strategic cold outreach, lead discovery calls, deliver compelling POVs and sales pitches to senior stakeholders, conduct roadshows/workshops/product demos of ZS solutions with key client stakeholders and ensure follow-up and close out of deals
• Spearhead proposal development , craft persuasive POVs and respond to RFI/RFPs from procurement and key buyers to secure new business.
• Generated $2MM+ net new sales and built a $10MM+ sales pipeline in FY’24 through consultative selling and business development efforts

RWD/AI Subject Matter Expert (SME) & Innovator in Offering Development

• Provide thought leadership and innovation consulting to major biopharma clients on novel RWD assets and Real-World Evidence (RWE) studies in US/ex-US markets.
• Enhance and expand RWD/AI offerings by identifying new use cases, optimizing existing assets, and leading AI/Gen AI-powered POCs to develop cutting-edge solutions.
• Collaborate with senior Principals and Practice Leads to define and shape the future roadmap for RWD/AI and evidence generation offerings

Driving the Growth of a High-Performance India Capability Center, building a strong talent pipeline and fostering a culture of excellence.

• Lead strategic recruitment efforts in collaboration with HR and talent partners to attract and onboard top professionals in the practice.
• Spearhead training and development initiatives to nurture future experts and leaders in RWD/AI and evidence generation
• Foster a thriving professional community by leading knowledge exchange series, promoting peer learning, and designing onboarding programs for new members.

Led the design and execution of multiple high-impact analytics and strategy projects, driving data-driven decision-making for biopharma organizations.

• Conducted RWE study on the impact of COVID-19 on care disruptions of Pulmonary Arterial Hypertension (PAH) patients using a large US claims database—published in Pulmonary Circulation US journal.
• Conducted RWE study for analyzing location of care and treatment patterns for PAH patients in the US, leveraging real-world claims data - study approved for publication in a major US journal (AJCCRM – blue journal)
• Identified unmet needs in cardiovascular patients using advanced analytics in EMR data , delivering $170MM in cost savings and 5% increase in PTRS for a Phase 2 investigational asset
• Developed AI-driven solutions for patient identification, event prediction, and archetyping to support use cases across multiple indications.
• Led RWD analytics initiatives for site selection, referral analytics, DEI insights, and inclusion/exclusion criteria optimization—enhancing trial design and patient recruitment.
• Designed resource optimization strategies to maximize recruitment rates for global clinical trials, improving efficiency and trial success.

Support business development and internal capability-building initiatives to drive growth and enhance team expertise.

• Lead solutioning efforts in proposal development, collaborating closely with the leadership team to craft compelling value propositions.
• Develop and present strategic POVs on analysis design and outcomes in key client meetings, influencing decision-making.

Conduct training sessions for junior team members, covering RWD features, analysis design, reporting, and client communication to build technical and strategic acumen

Functional consultant bridging Lilly’s Advanced Analytics/Data Science team and Therapeutic Area (TA) teams, driving innovation, and maximizing impact through cutting-edge DS solutions.

• Translate business needs into actionable data science solutions, ensuring alignment between TA teams and DS capabilities.
• Designed and implemented a TA–DS partnership model and charter, collaborating closely with leadership, leveraging opinion of key industry leaders & conducting secondary research to establish a collaborative, innovation-driven operating model
• Led internal knowledge-sharing initiatives, including webinars and the development of a centralized portal, to increase awareness and adoption of Lilly’s advanced DS offerings across the organization.

Transitioned from Marketing Mix expert to Real-World Data & Evidence (RWD/E) within ZS

• Conducted patient journey analysis to uncover insights into patient characteristics, treatment patterns, disease progression, and healthcare resource utilization (HCRU).
• Identified optimal RWD data sources for various use cases, providing strategic recommendations for partnerships and data access strategies.
• Led a high-impact Marketing Mix program for a major biopharma organization, optimizing a $200MM+ cumulative marketing budget across 5+ brands.
• Developed physician segmentation and tiering strategies to enhance brand marketing effectiveness and sales outreach.

Spearheaded training sessions for junior team members on Marketing Mix modeling and ROI optimization, fostering skill development and knowledge-sharing

Hands-on experience in advanced analytics within Commercial Analytics, driving data-driven marketing optimization.

• Developed marketing mix models (MMX) to estimate impact & ROIs, conduct exploratory data analysis (EDA), and provide strategic recommendations for marketing budget optimization across multiple brands for two major biopharma organizations.
• Streamlined MMX workflows, introducing modularized processes that improved end-to-end execution efficiency by 20%+.
• Designed interactive dashboards in Excel and Tableau to support exploratory data analysis and reporting, enhancing data visualization and decision-making.
• Performed MCM analytics and brand performance tracking, providing insights to optimize multi-channel marketing strategies

Techno functional consultant in the Business Intelligent practice under PwC India’s Technology Consulting division

• Led fraud analytics project for a major U.S.-based insurance client, leveraging rules-based algorithms and SQL to detect and mitigate fraudulent activities.
• Developed churn analytics models using supervised and unsupervised learning algorithms in R for a leading insurance provider in India, enhancing customer retention strategies.
• Designed and implemented a portfolio of 20+ performance tracking dashboards using SAS WRS for a major insurance client in India, as well as a similar suite for a leading telecom company in Bangladesh, enabling real-time business performance monitoring.

Served as the onsite SPOC in Dhaka, Bangladesh, leading requirement gathering for 5 out of 19 business teams in an enterprise-wide data warehouse implementation project. Managed business requirements documentation (BRD) and source mapping design, ensuring seamless data integration, and reporting capabilities