Narayan S
CHENNAI
Summary
Results-driven Digital Marketing Professional with strong background in data analytics and campaign management. Proven expertise in leveraging data analytics tools and strategic planning to optimize digital marketing efforts. Skilled in managing end-to-end digital campaigns, fostering partnerships, and driving brand visibility. Proficient in utilizing SQL and digital marketing platforms to enhance performance, improve ROI, and deliver measurable results.
Overview
1
1
Certification
Work History
Business Development Manager
Lakshmi Media
05.2024 - Current
- Partner Engagement: Sought out and secured partnerships for installing digital screens at strategic high-traffic indoor locations.
- Campaign Explanation: Articulated benefits and applications of digital screens for DOOH advertising, highlighting advantages of interactive campaigns.
- Information Provision: Delivered comprehensive information on interactive campaign opportunities and their potential to enhance audience engagement.
- Digital Media Management: Oversaw company’s digital media accounts, ensuring robust and effective online presence.
- Partner Relations: Managed relationships with partners, ensuring clear communication and seamless operations.
- Financial Management: Handled all financial transactions and payment details with partners, maintaining precise financial records.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
Junior Data Analyst
MOVING WALLS PVT LTD
1 2023 - 06.2024
- Detail-oriented data analysis intern with experience in pre and post data analysis. Proficient in MS Excel and SQL, with a track record of collecting data from onboarding teams and clients and uploading it into required platforms.
- Experienced in using Google locations to find POIs to identify audience segments. Collaborated with Data Engineering team to automate code and worked with LAMP extraction and camera vision code in Python to measure audience data
- Completed data cleaning and data validation of existing spreadsheets to promote robust data management platform, resulting in accurate data analysis and entry.
- Providing Post campaign reports for clients and analyzing areas demographics and audience demographics for respected campaign,
- Provide Trends for respected campaign and recommend necessary steps for improving further campaign to provide better results.
- Managed over 2 campaign per week and data validations for every new clients per day and got appreciation from manager and clients
- Automated platform and product testing using Python and Selenium. Developed test scripts to identify bugs and facilitated faster development cycles.
Education
MBA - BUSINESS ANALYTICS AND OPERATIONS
SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
Bachelor of Engineering - MECHANICAL ENGINEERING
PANIMALAR INSTITUTE OF TECHNOLOGY
Skills
- Data Analytics-Data Mapping
- Business planning
- Operations analysis
- Marketing research
- Gap analysis
- Business Development
- Stakeholder Communication
- Partnership cultivation
- Customer Relations
- Business Administration
- Business Planning,
- Strategic Planning Resource Utilization
- Marketing and Advertising
- Portfolio Management
- Relationship Development
- Statistics - Random Variables, Bayes Theorem
- MS OFFICE- EXCEL, WORD, POWERPOINT, POWER BI, TABLEAU SQL,MONGODB
- Predictive modeling
- Data Science-Data Mining
- Machine learning Foundations
- QA,Selenium
- Search Engine Optimization
- Keyword Research Analysis
- Google Analytics understanding
- Email marketing campaigns
- Content Marketing Strategy
Certification
- FOUNDATIONS IN DATA SCIENCE AND PROGRAMMING- IIT MADRAS ONLINE DEGREE PROGRAM
- Data science, Machine learning Course - Udemy
- Complete Digital Marketing Course - Udemy
- Google Ads Training - Udemy
Accomplishments
- Finite Element Analysis on Human Femur Bone-A comparison between Ti-6Al-4V and Ti-15Ta-10.5Zr alloys in biomechanical aspects to find a suitable bone transplant material
- Hackathon program held in SSN ENGINEERING college and secured a price
- HYBRID VECHICLE contest which held in Delhi where I have been a part of BUSINESS AND TRANSMISSION TEAM
Achievements
Hero of the Month, Movingwalls Pvt Ltd (December, 2023):
- Recognized for exceptional contributions to the successful execution of campaigns for clients, particularly in the areas of report generation and timely delivery. Awarded for consistently exceeding performance expectations and demonstrating a commitment to excellence in every aspect of campaign reporting.
- This achievement underscores a dedication to precision, teamwork, and the ability to deliver high-quality results under tight deadlines.
Languages
English
Bilingual or Proficient (C2)
Software
MS Office
Python
Tabelau
Power Bi
Digital marketing
SEO optimization
Mailchimp- Email marketing
Timeline
Business Development Manager
Lakshmi Media
05.2024 - Current
Junior Data Analyst
MOVING WALLS PVT LTD
1 2023 - 06.2024
MBA - BUSINESS ANALYTICS AND OPERATIONS
SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
Bachelor of Engineering - MECHANICAL ENGINEERING
PANIMALAR INSTITUTE OF TECHNOLOGY
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