Ritabrata Chakraborty
Bengaluru,Karnataka
Summary
Product Management professional with proven experience in managing a team & delivering successful product launches & growth initiatives. My 8+ years of experience in diverse domains like e-commerce, payments, D2C retail, travel & ed-tech enables me to use data-driven learning, user research, data analysis & strategic decision-making in achieving business objectives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Product Manager
Dataflow Group
03.2024 - Current
- End to end ownership of DataFlow Group's B2C platform TrueProfile.io, primarily focused at catering to Primary Source Verification needs of medical professionals in south-east Asia.
- Developed Product documentation & collaborated with sales & support teams to develop effective training materials, driving product knowledge & understanding among TrueProfile's support members, resulting in higher closure rates for applicant queries on the platform reducing support tickets by 15%.
- Improved lead quality for Licensing and Primary Source Verification by A/B testing on landing pages, strategically positioned lead forms, increasing high intent leads and Revenue per lead by 20%.
- Launched from 0-1, DataFlow's Ancillary services platform allowing various partners register & provide their services on the platform.
- Launched from 0-1, Partner platform for Ancillary services with dedicated analytics dashboard allowing partners to download leads, analyze performance, update prices, manage audience segmentation based on diverse parameters.
- Owned and led the implementation of CRM tool, Moengage across DataFlow's application platform, aimed towards improving engagement of users on the platform.
Senior Product Manager
Simplilearn
11.2022 - 02.2024
- Company Overview: Simplilearn is a leader in the business of online education via free & paid courses in collaboration with reputed universities
- Launched pricing module for micro-certification on the Simplilearn platform, generating a revenue of ~$18000 monthly at an average ticket size of $8, while improving course completion from 20% to 30%, certificate unlocks from 6% to 10%, increasing social media shares of certificates from 2K to 30K+ monthly
- Optimized funnel with data analytics & user research for micro-certifications using data driven learning to grow paid micro-certificate orders from ground Zero to 2000+ orders monthly
- Strategized & launched recommendation widgets enabling free users to upgrade to premium courses, increasing leads generated by 2x MoM from 1K to 2K+, while converting 5% of the free learners to paid course learner with an average ticket size of $500+
- Optimized lead funnel and improved lead routing, increasing lead to order conversion rate from 1.5% to 3.2% over a period of 3 months, improved revenue per lead from $12 to $20, while saving $5000 in monthly sales cost
- Managed and owned Simplilearn blog & community focusing on engagement and registrations for webinars, increasing webinar registrations by 2X, adding a monthly revenue of $20000, while growing the community from Zero to 0.3M active users
- Simplilearn is a leader in the business of online education via free & paid courses in collaboration with reputed universities
Product Manager
Damensch
09.2021 - 11.2022
- Company Overview: Damensch is a growing D2C brand in the space of Men's apparels
- Led the acquisition and internal content management systems for the Damensch Website and apps
- Implemented customizable landing pages for enabling better UX, resulting in 20% increase in engagement on the website
- Ideated dynamic listing page for sales and offers, resulting in an increase in average ticket size by 25% from INR 400 to INR 500 and an overall conversion from 2% to 3.7%
- Integrated with a third party Product Information Management tool, BetterCommerce, for improved user experience for Catalogue Managers, allowing more control on product information, pricing, images and discounting strategies, etc
- Successfully delivered features like OTP based login, integration with payment partners like GoKwik(UPI), Razorpay(Cards) and Juspay, event based data analytics tools, maintaining critical timelines
- Damensch is a growing D2C brand in the space of Men's apparels
Product Manager
Firstcry Arabia
05.2019 - 09.2021
- Company Overview: Firstcry is Asia's largest one stop solution for all needs of a child
- Firstcry Arabia is the organization's expansion into middle east geography
- Led the expansion of Firstcry to Middle-east and launched the website and mobile apps in UAE, Oman, Bahrain and Saudi Arabia
- Implemented multilingual & multi country content management systems allowing website content and app asset management in English and native Arabic language
- Additionally, the CMS allowed creation of marketing landing pages resulting in 25% MoM growth in new users
- Ideated and implemented OTP based Global Login for Firstcry Middle East allowing registrations globally & drastically reducing duplicate accounts by 20% & fake registrations by 35%
- Implemented discounting and loyalty systems internally, allowing improved offerings for the users, improving repeat transactions from 5% to 15%
- Ideated and implemented, one-click checkout on Firstcry platforms, allowing an improved checkout experience, reducing drop-offs from 35% to 15% via features like Auto Selection of address & payment methods, improving the standalone checkout conversion by 50%
- Led the integration of payment gateways for Firstcry with partners like CC Avenue, Payfort and Juspay as an aggregator, improved stability of payment systems by implementing backend control systems, to control transaction routing to PGs, configuration of shipping & cross border handling charges, etc., growing revenue from shipping charges to AED 10K+ & reducing payment failures by 50%
- Firstcry is Asia's largest one stop solution for all needs of a child
- Firstcry Arabia is the organisation's expansion into middle east geography
Assistant Product Manager
Holidayme (Traveazy Group)
01.2016 - 05.2019
- Company Overview: Holidayme is a one stop destination for Hotel, Flight, Holidays and Umrah Packages for B2C and B2B users
- Led and owned the launch and operations of the hotels line of business, generating a 50% growth in orders MoM and 100% growth in revenue YoY with an average ticket size of AED 300
- Integrated with global hotel distribution systems like Expedia, Hotelbeds, DOTW, GTA, increasing rate availability by 200% across major destinations around Europe, Middle East and South East Asia
- Integrated with rate comparison platforms like Wego, Trivago, increasing monthly orders by 500+ at an average ticket size of AED 500
- Implemented a recommendation engine for holiday booking, allowing for dynamic and data-backed holiday package creation for B2C & B2B customers
- Increased organic booking of holiday packages on the platform from zero to 25+ orders monthly at an average ticket size of AED 18K+
- Reduced turn around time for internal holiday planners by 50%, reducing closure time from 7- 8 days to 3 - 4 days
- Holidayme is a one stop destination for Hotel, Flight, Holidays and Umrah Packages for B2C and B2B users
Education
MBA - Marketing and Leadership
Narsee Monjee Institute of Management Studies
Mumbai01.2022
Bachelor of Technology - Computer Science
Greater Kolkata of College of Engg. & Mgmt.
Kolkata01.2015
Indian School Certificate (ISC) - Science
St. Stephen's School
Kolkata01.2011
Indian Certificate of Secondary Education (ICSE) -
The Central Modern School
Kolkata01.2009
Skills
- Product Management
- Product Vision & Strategy
- Growth Initiatives
- Go-To Market Strategies
- Pricing Strategy
- Stakeholder Management
- Cross-functional Collaboration
- Data Analysis
- Competitive Analysis
- Buy vs Build Analysis
- Process Improvement
- A/B Testing
Tools used
- Analytics - Google Analytics, Adobe Analytics, Tableau, Amplitude.
- Wireframing - Figma, Balsamiq, draw.io, lucidcharts.
- CMS - Wordpress, Shopify, BetterCommerce, StoryBlok.
- A/B Testing - Google Optimize, Optimizely, WVO, Webengage, Freshmarketer.
- CRM - Moengage, Webengage.
Projects
- MBA Capstone Project, 2022 - Successfully owned and managed a semiconductor production based company, managing aspects like RnD, Marketing, Production, Finances and HR, growing the market share of the company from 12% to 32% at the end of the simulation.
- B.Tech Final Year Project - SHA 256 based Encryptor and Decryptor - 2015, Built a SHA 256 based encryptor decryptor for my B.Tech final year project, allowing a user to encrypt a message and decrypt the message on the receiver's end using the hash generated.
Certification
- Generative AI Fundamentals by Google Cloud, 2023
- UX DesignOps: Working with Developers by Linkedin Learning, 2023
- Product Management: Building a Product Strategy by Linkedin Learning, 2023
- Advanced Web technologies certification from Globsyn Skills & National Skill Development Corporation, 2014
- Advanced Java Developer certified by IBM under IBM Career Education Program, 2013
Languages
English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Bengali
Bilingual or Proficient (C2)
Marathi
Intermediate (B1)
Timeline
Product Manager
Dataflow Group
03.2024 - Current
Senior Product Manager
Simplilearn
11.2022 - 02.2024
Product Manager
Damensch
09.2021 - 11.2022
Product Manager
Firstcry Arabia
05.2019 - 09.2021
Assistant Product Manager
Holidayme (Traveazy Group)
01.2016 - 05.2019
MBA - Marketing and Leadership
Narsee Monjee Institute of Management Studies
Bachelor of Technology - Computer Science
Greater Kolkata of College of Engg. & Mgmt.
Indian School Certificate (ISC) - Science
St. Stephen's School
Indian Certificate of Secondary Education (ICSE) -
The Central Modern School
Similar Profiles
Kavneet KaurKavneet Kaur
Consultant at Dataflow GroupConsultant at Dataflow Group
SANDEEP SINGHSANDEEP SINGH
Sales Associate at The Acquisition GroupSales Associate at The Acquisition Group
ERICK PAUL DELA CRUZERICK PAUL DELA CRUZ
IRT NON-PHONE (Email & Live Chat) at InterContinental Hotels GroupIRT NON-PHONE (Email & Live Chat) at InterContinental Hotels Group