Kutub Ariwala
Mumbai,MH
Summary
Over 16 years of successful experience in Retail providing strategic & operational leadership in unique & challenging situations with proven ability to quickly analyze key business drivers & develop strategies to grow top & bottom line
Overview
20
20
years of professional experience
5
5
Languages
Work History
Vice President – Nykaa.com – Global Business Development
Nykaa.com
9 2014 - Current
Business Development - 2014 - 2016
- Onboarded 600+ brands in 1st 6 months
- Setup brand onboarding SOP, Supply chain SOP
- Planned & executed 1st every Mega sale on Nykaa
- Planned & executed 1st ever offline event for Nykaa
- Scaled HUL & L'Oreal India business on Nykaa to 3X
- Participated in planning, sourcing & launching Nykaa Private label brands.
Nykaa Imports - 2016 - 2022
- Planned, developed & executed new business channel of Imports & Distributions of Global Brands on Nykaa
- Launched 30+ Top global brands such as Charlotte Tilbury, Huda Beauty, E.L.F Beauty, PIXI Beauty, Pat McGrath on Nykaa
- Lead contract negotiations, commercial alignments & budget distribution for all international brands.
- Lead pricing, positioning and commercialization of international brands on Nykaa
- Lead & managed International supply chain to 3pl partners.
- Creating GTM strategy for each new brand launch in the country
- Cross functional coordination for seamless launch & sustained business
- Leading & managing complete imports compliance process including Product registration, weight & measures compliance & legal mterology.
- Owner of complete PnL delivery of Nykaa Imports business.
- Initiated margin improvement process for Global Brands
- Planning & Budgeting of all Marketing spends and ROI.
- Hired & managed team of 50+ team members
UAE Expansion - 2022 - 2023
- Participated in JV discussions for Dubai launch
- Assisted UAE team to setup & brand onboarding
- Setup supply chain, Finance & Brand onboarding SOP for UAE business
- Participated in Store designing and VM discussions
- Participated in website designing, UI, UX discussions
Nykaa Exports 2023 to Present
- Initiated, Planned & managed exports of Nykaa Pvt Label brands globally
- Lead Assortment planning & pricing for Global markets.
- Launched Nykaa Pvt Labels in US, UAE, Mauritius
- Lead commercial discussions with global partners
- Managed complete PnL for Nykaa exports
- Lead & managed global compliance for all Pvt Label brands
- Initiated packaging revision process to make Pvt Label packaging globally compliant
- Lead launched & sustained marketing discussions for global markets
Brand Manager – Lifestyle - eBay India
eBay India
02.2004 - 03.2012
Business Development
- Lead & managed vendor onboarding process for eBay India
- Designed payment collection SOP
- Managed Key Accounts of Lifestyle category (Beauty, Fashion, Footwear & Toys)
- Grew lifestyle category 200% in a year
- Onboarded top watches brands such as Seiko, Citizen on eBay India.
Education
Master of Commerce (Economics) -
University of Mumbai
Skills
Experience Journey
- FSN Ecommerce Ventures Pvt Ltd, Mumbai, Manager Sourcing, 09/2014, 06/2015, AVP Sourcing, 07/2015, 06/2016, VP Sourcing & International Businesses, 07/2016, Present
- EBay India Pvt Ltd, Mumbai, Customer Care Executive, 02/2004, 03/2005, Supervisor Business Development, 04/2006, 03/2008, Brand Manager – Lifestyle Category, 04/2009, 03/2012
Personal Information
- Date of Birth: 08/27/1979
- Marital Status: Married
Timeline
Brand Manager – Lifestyle - eBay India
eBay India
02.2004 - 03.2012
Vice President – Nykaa.com – Global Business Development
Nykaa.com
9 2014 - Current
Master of Commerce (Economics) -
University of Mumbai
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