Vineet Madaan
Business Intelligence| Data Analytics| Airlines Pricing| Revenue Mgmt.
Gurgaon
Summary
Results-driven professional with 10+ years in Pricing, Business Intelligence, Data Strategy, and ETL management. Recognized for performance excellence and impactful contributions. Proficient in statistical concepts (Forecasting, Regression, Clustering) and tools (Excel/Spreadsheet, VBA, SQL, Tableau, Python). Excelled in strategy building and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. Skilled in automation and Stakeholder support. Pursuing new professional challenges with a growth-oriented company.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
6
6
Certifications
Work History
Senior Manager- Business Intelligence
Tata 1MG
07.2021 - Current
- Spearheaded the adoption of self-service analytics tools, empowering employees at all levels to access critical business information on demand led to drop in 60% ad-hoc data requests.
- Responsible for maintaining and improving ETL for more than 100 transforms.
- Designed a cold calling campaign to generate business of 50lac per month with 2pp better profitability than overall platform.
- Developed a customer periodicity model which helped to rationalize the cashback campaigns resulted to 45 lac monthly savings.
- Designed recurring dormant customer acquisition campaign in collaboration with CRM which generated more than ~30 lac per month at mere 5% cost to GMV ratio.
- Enabled customer experience to reduce their monthly cost by 18 lac by giving them visibility around agent utilization and performance.
- Generated incremental GMV of 50 lac by procuring long out of stock SKUs.
- Developed a robust regression model to create a segment of User Scoring. This model takes into account 8 independent variables. Application of user scoring in performance marketing resulted in 25% better ROAS.
Manager-Pricing
Shuttl
12.2020 - 06.2021
- Developing pricing strategies for intercity Bus service to maximize Revenue.
- Identify travel demand trend for rolling 30 days respective to routes and get pricing done accordingly
- Developing new Online and Offline demand channel to increase occupancy.
- Responsible for Revenue Maximization for 30 services per day which accounts for up to 3 crore in month.
- Developing Management Information Report using Tableau server and Tableau Desktop.
- Drive growth through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
Deputy Manager-Revenue Management and Analytics
Spicejet Airline
01.2018 - 11.2020
- Analyzed monthly route performance and provided strategic recommendations for long-term optimization.
- Developed data-driven Revenue Management (RM) strategies to optimize pricing and inventory for allocated routes, resulting in a 20% increase in unit revenue and a 25% rise in daily bookings.
- Designed and implemented a price level forecasting model using additive pickup on SQL Server, achieving 95% accuracy in network-level revenue projections.
- Engineered a Python and SQL Server-based application to efficiently scrape competition flight fares from multiple travel agency websites, reducing competition tracking time by 50%.
Assistant Manager-Revenue Management & Analytics
Indigo Airlines
02.2015 - 12.2017
- Met monthly revenue, load factor, and yield targets for 50 flights across diverse routes through dynamic pricing strategies.
- Engineered forward-looking proprietary tools using Excel VBA and SQL, enabling precise revenue forecasting, warnings, and proactive adjustments.
- Spearheaded the development of a cutting-edge Revenue Management System, ensuring 100% elimination of human errors in pricing across the network.
- Pioneered innovative pricing strategies, resulting in an impressive 8% increase in load factor and substantial revenue growth through reduced spoilage.
Associate Analyst-Catalog
Globallogic Technologies
12.2013 - 01.2015
- Managed US E-Market product catalog, ensuring accuracy and relevance.
- Designed and corrected product titles and descriptions for improved customer engagement.
- Mentored team members and provided training for new resources.
- Conducted quality checks and provided feedback, resulting in an increase in overall catalog acceptance from 50% to 90%.
- Automated reports using spreadsheet software to track daily transaction metrics, facilitating goal achievement.
Education
Post Graduation Diploma in Applied Statistics - Statistics
IGNOU
Delhi 01.2016 - 12.2017
Bachelor of Science - Mechanical Engineering
Maharishi Dayanand University
Rohtak 08.2008 - 07.2012
Skills
Data Strategy and Innovations
undefinedCertification
Certificate in Financial Mathematics from IFOA, UK
Accomplishments
- Rewarded with Out-Of-Box Thinker award at Indigo(2016-17) by the President of the Organization for Management of Network level fares in effective and efficient manner.
- Rewarded with Star of the quarter at Spicejet(Q1-2018) for developing a tool which made the Group quotation process data driven and easier.
- Collaborated with Inside Sales team at Tata 1mg to optimize their calling operations which led them to improve CM from -10% to +2% in six months timeframe.
Timeline
Senior Manager- Business Intelligence
Tata 1MG
07.2021 - Current
Manager-Pricing
Shuttl
12.2020 - 06.2021
Tableau Desktop Specialist
10-2020
Deputy Manager-Revenue Management and Analytics
Spicejet Airline
01.2018 - 11.2020
Post Graduation Diploma in Applied Statistics - Statistics
IGNOU
01.2016 - 12.2017
Assistant Manager-Revenue Management & Analytics
Indigo Airlines
02.2015 - 12.2017
Associate Analyst-Catalog
Globallogic Technologies
12.2013 - 01.2015
Life Insurance and Health Contingency from IFOA, UK
09-2013
Statistics Modeling from IFOA, UK
09-2013
Economics from IAI
05-2013
Probabilities and Statistics from IFOA, UK
04-2013
Certificate in Financial Mathematics from IFOA, UK
09-2012
Bachelor of Science - Mechanical Engineering
Maharishi Dayanand University
08.2008 - 07.2012
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