Yoga and Sports
Sandeep Saini
SEO Expert | Growth Hacker | Affiliate Marketer | Problem Solver | Analytical Thinker
Jaipur,RJ
Summary
A seasoned SEO expert with 13+ years of proven track record and demonstrated experience. Task based trust is my myntra of building long lasting relationship. I value task based trust because it gives you an opportunity to build your influence and showcase your competence by meeting defined targets on time.
Ex. Namaste Technologies and had a pleasure to work with some of the fastest growing startups and public companies in US, UK and Canada market. Expertise in defining and optimizing buyer journey stages to drive meaningful SEO strategies that impact organic revenue growth.
A day dreamer, father of a beautiful girl and a yoga and spiritual growth freak. I'm a poorly rigid (adapt to change), less innovative but highly productive guy. I believe in my analytical thinking, problem solving and leadership abilities.
Overview
14
14
years of professional experience
8
8
years of post-secondary education
5
5
Certifications
2
2
Languages
Career Highlights
- Lead and execute SEO and content strategy to grow Herbalize Store from startup e-commerce organization to £2.5 million in sales.
- Lead and contributed to SEO, affiliate and content strategy to grow Namaste Technologies form scratch to $1 billion in valuation.
- 2330% organic traffic growth for PlantX in span of six month
- 338% organic traffic growth in just span of 6 months for wayofwill.com
- 800% revenue growth for everyonedoesit.com in just 3 months
- 400% revenue growth for namastevaporizers.com in just 3 moths
- 6566% revenue growth for Namaste Vapes Spain in just span of 6 months.
- 1112% Organic traffic growth for Birch and Fog in just span of 6 month
- Successfully Lead an executed website migration (Wordpress to Shopify, Magneto to Shopify) and rebranding project
- 5+ Year proven track and demonstrated remote work experience for companies across Europe and Canada
Work History
Senior SEO Expert
FAT FISH MARKETING
Remote
07.2021 - Current
- Leading and executing successful SEO strategy that resulted in 2330% (535 to 13005 sessions) organic traffic growth in just six months.
- Lead and execute SEO plan to get 338% organic traffic growth for Wayofwill.com in just span of six months.
- Doing organic forecast by assessing the current market share and upside potential based on the market and competitor research
- Working very closely with the CEO and key stakeholder in the organisation to plan a way forward to achieve integrated marketing goals with right SEO approach
- Working cross functional with technical, content, product, engineering, marketing and support team to lead all SEO efforts to grow revenue
- Leading a team of 8 highly skilled and talented SEO, content and dev professionals
- Lead and contributed in successful platform migration (Wordpress to Shopify migration) project for Plantx
- Analyzing content opportunities and developing content plans for growth considering all stage of buyer journey form awareness, consideration to decision stage
- Constantly seeking for growth hack ideas through in depth competition research, pricing audit, product category expansion assessment, geo expansion assessment, site restructuring and more
- Leading SEO efforts to marry with advance UX features for improved user experience and conversion rate optimization. A/B testing, multivariate testing to take informed decision based on data using goggle optimize
Product Owner - SEO
PEAKBIRCH LOGIC [ A Client Of Fat Fish Marketing]
Remote
09.2020 - 06.2021
- Successfully achieved 120% YoY Organic traffic growth which resulted in 170% YoY revenue growth for Namastevaporizers.com
- Lead all digital marketing initiatives including SEO, Content Marketing, Affiliate Marketing, Email Marketing, Marketing Automation and Conversion Rate Optimization
- Lead and executed website restructuring project including site architecture, optimized internal linking structure, UX improvements which resulted in 800% revenue growth in 3 months
- Lead geographical expansion projects including everything from geo expansion assessment to site launch and optimization to define roadmap for international SEO success
- Set up a successful product merchandising process for merchandising new product from Jetti to Shopify inline with best SEO, UX and content practices.
- Streamline a content process to create content to build topical relevance, expertise, authority and trustworthiness by using pillar cluster content marketing approach
- Build content plan to minimize duplicate, overlapping and non performing content pages
- Lead the affiliate marketing and seasonal marketing efforts for increased sales with 10% profit margins above all affiliate sales and seasonal marketing campaigns
- Lead all efforts towards conversion rate optimization from A/B testing to out of stock management and competitive pricing strategy
SEO Expert
FAT FISH MARKETING
Remote
03.2019 - 08.2020
- Owning all SEO & digital marketing initiatives for Herbalize Store, Bloom Botanics and Birch and Fog
- Design and execute SEO and content strategy to grow Herbalize Store from a start up e-commerce site to one generating over £2.5 million in sales a year with no paid advertising spend
- Lead and execute a successful seasonal marketing campaign to help Herbalize Store Canada to reach $75000 sales in one day during Black Friday 2019
- Execute multiple high potential affiliate recruitment and nurturing projects to grow revenue while ensuring 10% profit margins
- Lead SEO and UX improvement strategy for Birch and Fog that resulted in 1112% ( 977 to 11,846 sessions) increase in organic traffic in just 7 months
Head of SEO
NAMASTE TECHNOLOGIES
Remote
03.2016 - 02.2019
- Lead and execute data-driven SEO and content strategy to grow Namaste Technologies from a e-commerce startup to $1 billion in Valuation
- Lead & execute various successful platform migration projects including Magento to Shopify migration
- Develop and execute successful affiliate marketing program to influence some of the top cannabis sites to signup and promote Namaste vaporizers products online
- Lead and execute successful link acquisition and paid advertising campaigns including display ads and sponsor stories
- Lead and contribute in multiple seasonal marketing campaigns to help Namaste technologies to meet $1 billion in valuation
SEO Manager
ADLIFT MARKETING PVT LTD
03.2015 - 03.2016
- Lead 15+ SEO projects from various vertical including education, technology, e-commerce, beauty and personal care with avg renewal rate of 60%
- Created SEO proposal for 100+ clients with a conversion rate of 7%
- Successfully executed a rebranding project for Pipemonk (Formerly known as Zapstitch ) without messing up with organic traffic
- Successfully lead Upselling and Cross-selling of SEO and paid marketing services to multiple clients.
Asst. SEO Manager
INFOTECH GLOBAL INDIA PVT LTD
Gurgaon, Haryana
05.2014 - 03.2015
- Worked as individual contributor to lead the overall digital marketing strategy for the healthcare IT company including SEO, search, display and social media marketing
- Lead and execute various website migration and redesign projects for inhouse site - healthec
- Run paid campaigns to get signups and leads for ACO (accountable care organization) and various other healthcare IT solutions like population health management, Revenue cycle management etc.
Asst. SEO Manager
ADGLOABL360 INDIA PVT LTD
Gurgaon, Haryana
01.2011 - 05.2014
- Worked on various roles from SEO executive to Asst. SEO Manager and Managed 50+ accounts from various verticals (education, real estate, tour & travels, medical, doctors, lawyers, legals and ecommerce) with a renewal rate of 60%.
- Lead a small team of high skilled and talented SEO and content professionals.
SEO Executive
DIGITAL WEB SOLUTION PVT LTD
Gurgaon, Haryana
01.2008 - 12.2010
- Started career as Internet marketing executive in Nov 2008
- Get promoted to SEO executive work as a team player and learn and experienced various on page and off activities from keyword research to link building.
Education
MBA - Marketing
SP Jain School of Global Management
04.2022 - Current
Executive Programme In Digital & Social Media Marketing Strategy -
INDIAN INSTITUTE oF MANAGEMENT
Kolkata 04.2017 - 12.2017
Bachelor of Science - Computer Science And Engineering
Instiution of Engineers (India)
Delhi 04.2010 - 03.2014
Associate of Science - Computer Science And Engineering
B.K.N Govt. Polytechnic Narnaul
NARNAUL 03.2005 - 07.2008
Skills
Technical SEO - 13 Years
Keyword Research - 13 Years
Ecommerce SEO - 8 Years
Shopify SEO - 8 Years
Wordpress SEOI - 8 Years
Local SEO - 10 Years
International SEO - 8 Years
Competition Analysis - 13 Years
Link Acquistion Strategies - 13 Years
Web Analytics - 10 Years
Team Handling - 8 Years
Project Management - 8 Years
Affiliate Marketing - 5 Years
Email Marketing - 3 Years
Paid Marketing - 3 Years
Certification
Google Analytics Certified
Key Qualities
- Leadership
- Proactive
- Problem Solver
- Quick Learner
- Positive Approach
- Attention To Detail
- Team Player
- Time Management
- Adaptable
Interests
Spiritual Growth
Travelling and Reading
Listening to Podcasts
Software
HTML, CSS
C and C
Python
Additional Information
Project Management Tools:
- Monday
- BaseCamp
- JIRA
- Trello
SEO and Marketing Tools:
- ScreamingFrog
- SemRush
- Ahrefs
- Moz
- SimilarWeb
- ShareASale
- MailChimp
- Google Optimize
- Tag Manager
- Data Studio
- Analytics
- Search Console
- Google Adwords
- Answerthepublic
- GTmetrix
- WebPageTest
- Google Page Speed
- Rich Snippet Testing Tools
Marketing Tools
- Yotpo
- TrustPilot
- Stamped.io
- Judge.me
- Lucky Orange
- PriceMole
- Matrixify
- Jetti
- MindMeister
- Canva
- Visual.ly
- Infogram
- Brightedge
- Facbook Business Manager
- Google My Places
- Sezzle
- Route
- Route
Timeline
MBA - Marketing
SP Jain School of Global Management
04.2022 - Current
Senior SEO Expert
FAT FISH MARKETING
07.2021 - Current
Product Owner - SEO
PEAKBIRCH LOGIC [ A Client Of Fat Fish Marketing]
09.2020 - 06.2021
SEO Expert
FAT FISH MARKETING
03.2019 - 08.2020
Executive Programme In Digital & Social Media Marketing Strategy -
INDIAN INSTITUTE oF MANAGEMENT
04.2017 - 12.2017
Head of SEO
NAMASTE TECHNOLOGIES
03.2016 - 02.2019
SEO Manager
ADLIFT MARKETING PVT LTD
03.2015 - 03.2016
Asst. SEO Manager
INFOTECH GLOBAL INDIA PVT LTD
05.2014 - 03.2015
Asst. SEO Manager
ADGLOABL360 INDIA PVT LTD
01.2011 - 05.2014
Bachelor of Science - Computer Science And Engineering
Instiution of Engineers (India)
04.2010 - 03.2014
SEO Executive
DIGITAL WEB SOLUTION PVT LTD
01.2008 - 12.2010
Associate of Science - Computer Science And Engineering
B.K.N Govt. Polytechnic Narnaul
03.2005 - 07.2008