Chandan Murthy

• Strategic Operations Management: Successfully managed day-to-day operations for a diverse portfolio of countries, ensuring seamless execution of promotional campaigns and operational tasks.
• Technology Proficiency: Demonstrated expertise in utilizing SAP Hybris and Salsify to streamline operational processes, with a focus on updating SEO content containers for Product Listing Pages (PLP) to enhance website visibility and increase page visits.
• Process Optimization: Played a critical role in creating and refining operational processes, consistently seeking opportunities for increased efficiency and optimal outputs.
• Campaign Management: Spearheaded the creation of impactful marketing campaigns and promotions in SAP Hybris, contributing to a 4% year-over-year increase in sales during peak sale periods.
• Assortment Enrichment: Oversaw the verification and enrichment of new assortments, addressing missing elements such as images, prices, content, and taxonomy by collaborating with relevant stakeholders.
• PIM Tool Implementation: Contributed to a significant project involving the creation of an in-house Product Information Management (PIM) tool, aimed at establishing a single source of truth for all product information.
• Leadership Support: Provided valuable support to the leadership team by generating insightful reports, conducting analyses, and creating business presentations. These contributions informed divisional strategies and decision-making processes.

A proactive and collaborative team player, I bring a wealth of experience in E-commerce operations, technology integration, and project management. Eager to leverage my skills and expertise to drive operational excellence and contribute to the success of a dynamic organization.

• Team Leadership: Led and motivated a team of 13 individuals, fostering a collaborative and high-performing work environment that resulted in the successful achievement of team goals.
• Category Expansion: Spearheaded the effort to take 33 categories live under the Practice Section, a substantial increase from the initial 5 categories. Demonstrated a strategic vision for content expansion and implementation.
• Process Design: Played a pivotal role in designing a robust process for vendors to submit their content efficiently. This process innovation not only streamlined operations but also enhanced collaboration with external contributors.
• Stakeholder Coordination: Successfully coordinated resources from various stakeholders, ensuring alignment with project objectives and timely delivery of project milestones. Facilitated effective communication and collaboration among cross-functional teams.
• Project Management: Mapped out project deliverables, ensuring a clear roadmap for the team's success. Employed effective project management strategies to keep projects on schedule and within scope.

• Merchant Relationship Management: Proficient in overseeing the entire spectrum of merchant relationships, from initial onboarding and integration to negotiation of commercial terms and resolution of merchant escalations. Ensured seamless operations and maintained high levels of merchant satisfaction.
• C-Level Relationship Building: Successfully established and nurtured robust C-level relationships with merchants, leveraging these connections to enhance collaboration, trust, and overall value generation.
• Strategic Marketing: Formulated and executed strategic marketing activities and promotions, resulting in increased brand visibility and substantial growth in transactions and revenue. Demonstrated a keen understanding of market dynamics and customer behavior.
• Alliance Management: Led efforts in forging alliances with key merchants for Paytm products, payment gateway and wallet solutions, as well as managing deals and promotions. Contributed to the expansion of the merchant portfolio and the overall success of key product offerings.
• Business Expansion: Instrumental in acquiring key accounts in various industries, driving an 80% year-over-year increase in the portfolio. Successfully managed relationships with leading Food, Transport, EdTech, Shopping, and Gaming merchants across South India.
• Cross-Functional Collaboration: Scheduled and facilitated cross-team meetings, ensuring effective planning, note-taking, and status updates for project execution. Played a crucial role in promoting collaboration and communication across different teams for successful project outcomes.

• Established and led a content and quality team, overseeing catalog operations.
• Directed Visual Communications and Creatives for website enhancement.
• Analyzed workflows and spearheaded efforts to enhance team efficiency and quality.
• Successfully cataloged 40,000+ products, ensuring content, images, and overall quality met high standards.

• Began as a Quality Auditor for content and images, later advanced to lead the content team.
• Designed and executed 4 automations, boosting numbers and improving quality by approximately 30%.
• Established and streamlined processes, serving as the Single Point Of Contact (SPOC) between category, studios, and content teams.
• Conducted vendor training for onboarding and maintaining quality standards.
• Played a pivotal role in Natural Language Processing (NLP) and automated content generation projects.

• Was part of the founding and was responsible for setup a team for outbound process for Teleservices for Tata Docomo
• Lead a team of 12 members and effectively performed in helping the company achieve higher goals.
• Oversaw business-wide changes to modernize procedures and organization.
• Founded performance- and merit-based evaluation system to assess staff performance.