Eati Singla
Mumbai
Summary
Dynamic digital marketing professional with proven success at Loggerheads Group, specializing in social media marketing and content strategy. Expert in optimizing Meta ad campaigns and fostering influencer partnerships, driving substantial audience engagement. Proficient in Google Tag Manager and skilled in collaboration, delivering impactful results through innovative strategies and creative execution.
Overview
3
3
years of professional experience
Work History
Digital Marketing Executive
Loggerheads Group
Mumbai
11.2024 - Current
- Optimized social media accounts to ensure brand coherence, enhance audience interaction, and drive growth through strategic content planning and execution.
- Content Planning & Execution: Created and scheduled engaging content across platforms like Instagram, Facebook, and LinkedIn and ensured high-quality visuals and compelling copywriting to enhance audience interaction.
- Influencer Collaborations: Identified and partnered with relevant influencers to boost brand awareness and engagement. Coordinated influencer campaigns from outreach to execution.
- Meta Ad Campaigns: Planned, executed, and optimized Meta (Facebook and Instagram) ad campaigns. Managed budgets, audience targeting, and performance analysis to maximize ROI.
- Performance Tracking and Reporting: Monitored social media and ad performance metrics, generating insights to refine strategies and improve results.
Management Joinee
Sunteck Private Limited
Mumbai
11.2022 - 07.2023
- Contributed to digital marketing strategy development for business goals
- Managed paid campaigns on Facebook, Google, Instagram, and native platforms.
- Collaborated with teams for a cohesive online presence
- Oversaw influencer shoots
- Coordinated with external agencies for campaign execution
SEO Intern
The Brand Saloon
Mumbai
05.2022 - 09.2022
- Prepared SEO audit reports & presentations to pitch to new clients
- Worked on off-page SEO (link building, keyword research, content posting)
- Worked on various tools like, SEMrush, Screaming Frog, SEO optimer
- Worked on Monthly Organic Traffic analysis of Clients and Competitors
- Worked on weekly keyword ranking analysis
Freelancer
Navi Mumbai Tamil Sangam
12.2021 - 06.2022
- Managed YouTube channel and their website
Say Hey
Mumbai
12.2021 - 04.2022
- Wrote articles providing helpful Mental health information
- Developed compelling social media content, including posts and captions, that captivated the audience's attention
- Used to build an online presence with high-quality blog posts that provided value to readers
- Designed content strategy; curated and segment content to increase engagement and channel growth
Taree Zameen Foundation
01.2022 - 01.2022
- Company Overview: NGO Project
- Generated funds for the organization
- NGO Project
Education
PGDM - Digital Marketing & Transformation
ITM Business School
06-2023
Bachelors - Arts
Punjabi University
01.2021
HSSC -
DAV Public School
01.2018
Skills
- Social Media Marketing
- Content Marketing
- Google Tag Manager
- Search Engine Optimization
- HTML Basics
- Video Editing
- MS Office
- ChatGPT
Websites
Timeline
Digital Marketing Executive
Loggerheads Group
11.2024 - Current
Management Joinee
Sunteck Private Limited
11.2022 - 07.2023
SEO Intern
The Brand Saloon
05.2022 - 09.2022
Taree Zameen Foundation
01.2022 - 01.2022
Freelancer
Navi Mumbai Tamil Sangam
12.2021 - 06.2022
Say Hey
12.2021 - 04.2022
PGDM - Digital Marketing & Transformation
ITM Business School
Bachelors - Arts
Punjabi University
HSSC -
DAV Public School
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