Summary
Overview
Work History
Education
Skills
Certification
Interests
CUST
Timeline
Generic

Elango Chandramohan

Senior Advisor, Product Marketing (Grade: I8)

Summary

A passionate Marketing professional with 18+ years of experience spanning across sales, product marketing, operations and analytics. Adept in building sales tools, conducting effective trainings , collaborating with extended teams, analytics and data visualization techniques. Ready to accept new challenges that would give me a 360 degree exposure to Sales and Marketing.

Overview

16
16
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
4
4
Languages

Work History

<p>APJ CSB CoC PLM (Software)</p> <p></p>

Dell International Services India Pvt. Ltd.
07.2018
  • Ensured successful roll-out of 5 versions of Windows 10 across APJ.
  • Be a SME for Windows OS Placemat and created tools to make it simpler (save time & money) for country merchandising teams WW.
  • Manage 3rd party software applications from Microsoft, Adobe, Cyberlink, Foxit, etc. for APJ and drive sales by working closely with PG.
  • Provide inputs on costing/pricing of Special SKUs and designing of SPIFF programs.
  • Host weekly interlock calls with country merchandisers to discuss launch & sustaining updates, Train-the-Trainer sessions, key upsell strategy, etc.
  • Closely work with PG, PLMs, PLOs, Pricing, Country Planners, D&S, NPIs, SKU management team and software architects to ensure smooth functioning of the tools.
  • Provide Market Insights based on IDC & GfK data to Senior Leadership and other ad hoc reports as required.
  • Manage CSTL, Product Line Reviews and Cycle Planning with countries.

<p>SB CSG Product Marketing Advisor </p>

04.2017 - 07.2018
  • Supported rapid growth of SB business by enabling 100+ ISRs/AEs to sell CSG products.
  • Conducted weekly SEED (Sales Enablement & Empowerment Day) sessions involving internal and external speakers.
  • Provided New Hire Training, pre & post sales assistance, pricing guidance and competition information to win deals.
  • Worked with Special Pricing team, Finance and Sales managers to provide strategic insights to improve margin.
  • Designed Promo bundles, eDMs, Product catalogues and Sales tools.

<p>CSB Product Marketing Operations Advisor </p> <p></p>

03.2015 - 03.2017

Create and manage 700+ Promo bundles every cycle for CSB sales teams covering all LOBs ensuring 100% accuracy. Work closely with merchandisers, planners, PLMs and PLOs on product launches and provide competitive analysis.

<p>Advisor, Marketing and Sales Analytics (DGA)</p> <p></p>

01.2014 - 03.2015

Worked on WW Marketing Funnel movement and lead conversion tracking and creating innovative dashboards for ELT. Provided strategic inputs to increase funnel conversion by establish best practices across regions.

<p>Sr. Product Specialist </p> <p></p>

04.2010 - 12.2013

Help sales teams to sell EUC products. Plan and execute marketing campaigns (eg. Lapsed/Lost/Acq. accounts). Manage the seed units and weekly tracking of Critical Few.

<p>APJ Marketing Analyst </p> <p></p>

07.2007 - 04.2010

Prepare BMS for ELT reviews. URM planning for all the APJ countries and work with reporting team on designing of reports.

<p>Sales Coach </p> <p></p>

05.2006 - 07.2007

Was invited to Gurgaon to set-up the sales and audit process at the newly launched EMEA consumer sales. Responsible for measuring selling skills, communication skills, C-sat, process adherence and product knowledge of 80+ sales consultants via call monitoring and provided feedback.

<p>ANZ BSD Sales Representative </p> <p></p>

08.2003 - 05.2006

<p>Out-bound Sales Representative</p> <p></p>

First Ring India Pvt. Ltd (now ICICI One Source)      
06.2002 - 08.2003

Education

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PGDBA in Marketing

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B.E. (Electronics and Communication)
01.1997 - 01.2001

Skills

Training imparted to 300 sales makers/ 40 merchandizers on Dell products

Collaborate & communicate effectively with cross functional teams across the regions

Design & create Sales tools and enablers for the sales makers and country merchandizers

Problem solving from simple puzzles to complex business related issues

Advanced knowledge of MS Excel (pivot tables, data visualization and simple macros)

Certification

Have won THREE Inspire Awards in this current role (2 Delight awards and one Applause)

Interests

CUST


Declaration:  The above information are true to the best of my knowledge.

Timeline

<p>APJ CSB CoC PLM (Software)</p> <p></p>

Dell International Services India Pvt. Ltd.
07.2018

<p>SB CSG Product Marketing Advisor </p>

04.2017 - 07.2018

<p>CSB Product Marketing Operations Advisor </p> <p></p>

03.2015 - 03.2017

<p>Advisor, Marketing and Sales Analytics (DGA)</p> <p></p>

01.2014 - 03.2015

<p>Sr. Product Specialist </p> <p></p>

04.2010 - 12.2013

<p>APJ Marketing Analyst </p> <p></p>

07.2007 - 04.2010

<p>Sales Coach </p> <p></p>

05.2006 - 07.2007

<p>ANZ BSD Sales Representative </p> <p></p>

08.2003 - 05.2006

<p>Out-bound Sales Representative</p> <p></p>

First Ring India Pvt. Ltd (now ICICI One Source)      
06.2002 - 08.2003

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B.E. (Electronics and Communication)
01.1997 - 01.2001

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PGDBA in Marketing
Elango ChandramohanSenior Advisor, Product Marketing (Grade: I8)