Summary
Overview
Work History
Education
Skills
Certification
Interests
CUST
Timeline
Generic

Elango Chandramohan

Senior Advisor, Product Marketing (Grade: I8)

Summary

A passionate Marketing professional with 18+ years of experience spanning across sales, product marketing, operations and analytics. Adept in building sales tools, conducting effective trainings , collaborating with extended teams, analytics and data visualization techniques. Ready to accept new challenges that would give me a 360 degree exposure to Sales and Marketing.

Overview

16
16
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
4
4
Languages

Work History

<p>APJ CSB CoC PLM (Software)</p> <p></p>

Dell International Services India Pvt. Ltd.
07.2018
  • Ensured successful roll-out of 5 versions of Windows 10 across APJ.
  • Be a SME for Windows OS Placemat and created tools to make it simpler (save time & money) for country merchandising teams WW.
  • Manage 3rd party software applications from Microsoft, Adobe, Cyberlink, Foxit, etc. for APJ and drive sales by working closely with PG.
  • Provide inputs on costing/pricing of Special SKUs and designing of SPIFF programs.
  • Host weekly interlock calls with country merchandisers to discuss launch & sustaining updates, Train-the-Trainer sessions, key upsell strategy, etc.
  • Closely work with PG, PLMs, PLOs, Pricing, Country Planners, D&S, NPIs, SKU management team and software architects to ensure smooth functioning of the tools.
  • Provide Market Insights based on IDC & GfK data to Senior Leadership and other ad hoc reports as required.
  • Manage CSTL, Product Line Reviews and Cycle Planning with countries.

<p>SB CSG Product Marketing Advisor </p>

04.2017 - 07.2018
  • Supported rapid growth of SB business by enabling 100+ ISRs/AEs to sell CSG products.
  • Conducted weekly SEED (Sales Enablement & Empowerment Day) sessions involving internal and external speakers.
  • Provided New Hire Training, pre & post sales assistance, pricing guidance and competition information to win deals.
  • Worked with Special Pricing team, Finance and Sales managers to provide strategic insights to improve margin.
  • Designed Promo bundles, eDMs, Product catalogues and Sales tools.

<p>CSB Product Marketing Operations Advisor </p> <p></p>

03.2015 - 03.2017

Create and manage 700+ Promo bundles every cycle for CSB sales teams covering all LOBs ensuring 100% accuracy. Work closely with merchandisers, planners, PLMs and PLOs on product launches and provide competitive analysis.

<p>Advisor, Marketing and Sales Analytics (DGA)</p> <p></p>

01.2014 - 03.2015

Worked on WW Marketing Funnel movement and lead conversion tracking and creating innovative dashboards for ELT. Provided strategic inputs to increase funnel conversion by establish best practices across regions.

<p>Sr. Product Specialist </p> <p></p>

04.2010 - 12.2013

Help sales teams to sell EUC products. Plan and execute marketing campaigns (eg. Lapsed/Lost/Acq. accounts). Manage the seed units and weekly tracking of Critical Few.

<p>APJ Marketing Analyst </p> <p></p>

07.2007 - 04.2010

Prepare BMS for ELT reviews. URM planning for all the APJ countries and work with reporting team on designing of reports.

<p>Sales Coach </p> <p></p>

05.2006 - 07.2007

Was invited to Gurgaon to set-up the sales and audit process at the newly launched EMEA consumer sales. Responsible for measuring selling skills, communication skills, C-sat, process adherence and product knowledge of 80+ sales consultants via call monitoring and provided feedback.

<p>ANZ BSD Sales Representative </p> <p></p>

08.2003 - 05.2006

<p>Out-bound Sales Representative</p> <p></p>

First Ring India Pvt. Ltd (now ICICI One Source)      
06.2002 - 08.2003

Education

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PGDBA in Marketing

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B.E. (Electronics and Communication)
01.1997 - 01.2001

Skills

Training imparted to 300 sales makers/ 40 merchandizers on Dell products

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Certification

Have won THREE Inspire Awards in this current role (2 Delight awards and one Applause)

Interests

CUST




Declaration:  The above information are true to the best of my knowledge.

Timeline

<p>APJ CSB CoC PLM (Software)</p> <p></p>

Dell International Services India Pvt. Ltd.
07.2018

<p>SB CSG Product Marketing Advisor </p>

04.2017 - 07.2018

<p>CSB Product Marketing Operations Advisor </p> <p></p>

03.2015 - 03.2017

<p>Advisor, Marketing and Sales Analytics (DGA)</p> <p></p>

01.2014 - 03.2015

<p>Sr. Product Specialist </p> <p></p>

04.2010 - 12.2013

<p>APJ Marketing Analyst </p> <p></p>

07.2007 - 04.2010

<p>Sales Coach </p> <p></p>

05.2006 - 07.2007

<p>ANZ BSD Sales Representative </p> <p></p>

08.2003 - 05.2006

<p>Out-bound Sales Representative</p> <p></p>

First Ring India Pvt. Ltd (now ICICI One Source)      
06.2002 - 08.2003

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B.E. (Electronics and Communication)
01.1997 - 01.2001

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PGDBA in Marketing
Elango ChandramohanSenior Advisor, Product Marketing (Grade: I8)