Ekaspreet Singh
Sirhind
Summary
Creative and analytical Sr. Paid Media Analyst with 5+ years of experience managing high-budget campaigns across Google, Facebook, and other platforms. Known for delivering high-impact campaigns that exceed KPIs, drive conversions, and achieve business goals. Proficient in analyzing campaign performance, managing large-scale budgets, analyzing data to refine campaigns, and performance analytics, with a strong track record of improving cost-efficiency and campaign effectiveness. A team leader with strong mentoring abilities, and staying ahead of the latest digital marketing trends.
Overview
6
6
years of professional experience
Work History
WILDNET TECHNOLOGIES
Noida
09.2021 - 08.2024
- Handled a team consisting of Junior Paid Media personnel.
- Managed a monthly budget of USD 750,000.
- Direct communication with the client and given interviews to the clients.
- Planning and Handling Google ads accounts starting from keyword research to making ad copies specializing in Search, Display, Video and Shopping Networks alongside Bing accounts
- Handling optimization of campaigns in Search, Shopping and Bing accounts to boost ROI
- Optimization includes Search Query Analysis, Audiences, Locations, Ad Scheduling, Device targeting, Ad copy, Keyword Analysis on the basis of search Impression share, conversions, clicks etc
- Working on data studio for creating weekly and monthly reports for easy understanding
- Regularly working on Microsoft Excel and Word
- Working on software like Mavenlink, NinjaCat, Choozle etc
- Tasks like Budget Forecasting, Location forecasting etc
- Measured and reported performance of all accounts and assessed against goals including ROI and KPIs
Digital Marketing Specialist
CBITSS TECHNOLOGIES
Chandigarh
07.2020 - 07.2021
- Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Key projects: Specialized in Pay-Per-Click (Google Ads in Search, Display, Video Network)
- Handled Pay-Per-Click Projects worth 10,000$, AUD a month
- Handled projects for Ecommerce through Social Media Advertising (especially Facebook & Instagram)
- Generated Leads using Lead Generation Channels (Google Ads, Facebook, LinkedIn, Emails, Remarketing etc.)
- Handled a team of 6 people for different projects like SEO, Google Ad Words, Facebook Ecommerce projects etc
- Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs)
- Identified trends and insights, and optimized spend and performance based on the insights
- Planned, executed and measured experiments and conversion tests
- Collaborated with internal teams to create landing pages and optimize user experience
- Evaluated end-to-end customer experience across multiple channels and customer touch points
Digital Marketing Executive
Digital Growing Solutions Pvt Ltd
Delhi NCR
06.2019 - 06.2020
- Conceptualize, execute and measure projects for Digital Growing Solutions whose target audience (B2C) is Australia, UK, USA, Canada, Delhi NCR and many more
- Key projects: Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Specialized in Pay-Per-Click (Google Ads all kinds of networks)
- LinkedIn profiling, LinkedIn ads, LinkedIn thought-leader profile (Chairman’s profile)
- Facebook profiling, Facebook thought-leader profile (Chairman’s profile)
- Generated Leads using Lead Generation Channels (Google Ads, Facebook, LinkedIn, Emails, Remarketing/Retargeting, etc.)
Digital Marketing Intern
Techno Clean Services
Delhi NCR
03.2018 - 05.2018
- Conceptualize, execute and measure overall online marketing strategy for Techno Clean Services whose target audience (B2C) is Delhi NCR
- Key projects: LinkedIn profiling, LinkedIn Ads, LinkedIn thought-leader profile (Chairman’s profile)
- Lead management
- Google ads, Remarketing campaigns
- Vendor management (website developer)
- Website analytics
Education
Post Grad Diploma - Marketing Management
Narsee Monjee Institute of Management (NMIMS)
Mumbai, India06.2021
Bachelors of Commerce -
SGTB Khalsa College
Delhi, India01.2018
Advance digital marketing certificate -
01.2018
12th Class - Senior Secondary
GTB 3rd Centenary Public School
New Delhi, India01.2015
10th Class - Higher Secondary Examination
GTB 3rd Centenary Public School
New Delhi, India01.2013
Skills
- Google Analytics
- Google Tag Manager
- Google Search Ads
- Google Display Ads
- Video Ads
- Shopping Ads
- Bing Ads
- Looker Studio (Data Studio)
- Campaign Management
- Microsoft Office
- Marketing Strategy
Hobbies and Interests
- Listening to Religious Music and Writing journals
- Reading books
Timeline
WILDNET TECHNOLOGIES
09.2021 - 08.2024
Digital Marketing Specialist
CBITSS TECHNOLOGIES
07.2020 - 07.2021
Digital Marketing Executive
Digital Growing Solutions Pvt Ltd
06.2019 - 06.2020
Digital Marketing Intern
Techno Clean Services
03.2018 - 05.2018
Post Grad Diploma - Marketing Management
Narsee Monjee Institute of Management (NMIMS)
Bachelors of Commerce -
SGTB Khalsa College
Advance digital marketing certificate -
12th Class - Senior Secondary
GTB 3rd Centenary Public School
10th Class - Higher Secondary Examination
GTB 3rd Centenary Public School
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