EKTA DERWAL
Overview
6
6
years of professional experience
Work History
Sales & Marketing Manager
Alstone Group
New Delhi
05.2024 - Current
- Spearheaded an extensive market research of the Cladding Industry, surveying over 800+ dealers, architects, and end consumers to identify emerging trends and consumer preferences.
- Leveraged market research insights to develop innovative product strategies & designed impactful ATL & BTL marketing campaigns aligned with consumer behaviour analysis & brand positioning.
- Led the development of an AI-driven visualizer, to enhance real-time product visualization, improve client satisfaction, reduce sales TAT by up to 90%, and create opportunities in renovation market .
- Designed channel sales strategies for a team of 150+ BDMs and scanners, integrating digital transformation and automation to enhance sales performance, operational efficiency & market share.
Marketing & Product Management Intern
SustLabs, IIT Bombay
Mumbai
04.2023 - 06.2023
- Designed data-visualized Salesforce dashboards & established KPIs , providing actionable insights that led to a 15% increase in customer satisfaction and a 20% reduction in case resolution time.
- Collaborated cross functionally with the team to optimize app notifications for 55,000 users and implemented state-specific billing and multilingual integration to enhance user experience
- Revamped Amazon & Shopify wireframes, enhanced the UX & UI with 30% growth in lead conversion
- Implemented a successful digital marketing campaign targeting European market, reaching 5 lakh users and generating 8,000 qualified leads.
Marketing Manager
Sunrays Future Solar Pvt. Ltd.
Jaipur
05.2019 - 09.2019
- Interacted with 50+ B2B target clients daily and monitored the entire sales & marketing process
- Conducted market analysis and developed innovative pricing strategies to elevate market positioning and gain a competitive edge
- Generated over 100+ high-quality leads, successfully converting 12 major industrial clients with revenue generation of Rs 3.5 crores.
Education
MBA - Marketing & Product Management
Indian Institute Of Management Indore
01-2024
BBA -
Kanoria College, Jaipur
01-2021
Skills
Power BI Tableau SPSS SQL JIRA Microsoft Office Suit
Live Projects
Live Project 1 - Finlatics - Business Analytics
- Designed a product strategy for a Healthcare App with data-driven feasibility study with Power BI
Live Project 2 - Kanoria College - Project Management
- Studied about different project management methodologies Agile, Scrum, Six Sigma, Kanban, Lean.
Timeline
Sales & Marketing Manager
Alstone Group
05.2024 - Current
Marketing & Product Management Intern
SustLabs, IIT Bombay
04.2023 - 06.2023
Marketing Manager
Sunrays Future Solar Pvt. Ltd.
05.2019 - 09.2019
MBA - Marketing & Product Management
Indian Institute Of Management Indore
BBA -
Kanoria College, Jaipur
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