Ekta Shah

Aspiring digital marketer, seeking an entry-level position in digital marketing where I can utilize my education in marketing strategies, coupled with my enthusiasm for technology and innovation, to contribute to organizational success.

• Created LANDING PAGE for free SEO Course, Free ChatGPT Course , Webinar using PAGEMAKER & SwipePages.
• Created logos for Brandveda & Jewellery store using Looka.com, Create Meme,
• Created Meme, Infographics, Motivational Quotes for my Linkedin , Instgram & Facebook Page.
• Created content on "Ai Tools For Social media" using WRITESONIC & Also Created Ebook for the same content with the help of Magic Bookifire
• Created 30 days Social media content calendar For Brandveda & 7 days Social Media calender for Jewellery Store.
• Created an audience and looklike audience.Understood the goals and tactics for each level of marketing funnel. i,e; the TOFU(top of funnel) MOFU( middle of funnel) BOFU(bottom of funnel)
• Used PHANTOMBUSTER for likes, comments, share , retweet ,Scraping data from Instagram , Linkedin , Twitter etc.
• Did 50 post investigation research for BrandVeda and Growth School
• Created buyers persona for Rolex Watch brand.
• Done competitive analysis for agency, agency clients Brandveda .
• Created marketing and content strategy for socialmedia handles.
• Written a blog of '2500 words' on ‘Fashion Designing course in surat’ and it is appearing on 1st page of Google search.
• Converted youtube video to reels via Minvo.ai
• Installed Pixel code on Landing page which is created by me.
• Investigated 50+ Why i am seeing this Ad for Brandveda.
• Created Email series for Webinar & Welcome series.
• using Convertkit Scheduled the Email Series and send to all Subscribers.

• LEAD GEN FUNNEL
• Created a lead Gen Funnel in Click Funnels for a Gym.
• Selected a lead Gen Funnel Template and customized it as per the requirements.
• Created a Opt-in page and thank you page.
• Offered a free E-book as a lead magnet.
• Created a Email containing E-book.
• Integrated Convert Kit with Click Funnels.
• Created Tag, Email template, Sequence, Automation in Convert Kit.
• Then by using Workflow in Click Funnels triggered the opt-in page and added Email by selecting third party integration (Convertkit)
• Also purchased a domain from Hostinger and connected the domain with Click Funnels.
• WEBINAR FUNNEL
• Selected a template of Webinar Funnel and customized it as per all the requirements.
• Created a webinar registration page, thank you page and broadcast page.
• Created webinar reminder series email and webinar replay series email.
• Added Tag, Email template, sequence and automation in convert kit.
• Then in Workflow pf Click Funnels triggered the opt-in page and added email by selecting third party integration. (Convert Kit)
• MINI-CLASS FUNNEL
• Selected a template of Challenge Funnel Template and customized it to mini class funnel.
• Created a Challenge Opt-in page, thank you page and 6 challenge page for mini class with videos of mini class
• Created a 6 day mini class series for 6 agendas.
• Added Tag, Email template, sequence and automation in convert kit.
• Then in Workflow pf Click Funnels triggered the opt-in page and added email by selecting third party integration. (Convert Kit).

• Digital Marketing and Data Analytics Specialist Program
• SEO Course
• Social Media Marketing
• Google Ads
• Google Analytics

• Created carousel image, Infographics, Memes using CANVA Used Phantombuster to schedule post on Instagram.
• Converted YouTube video into Instagram reels via Minvo.ai.
• Ran paid Ads in Meta Ads and increased followers for Instagram account using Engagement Campaign.
• By Running Leadgen campaign got 54 followers or like for Facebook page in 7.70 rs per cost per follow or like
  

• Social media Marketing
• Content Creation
• Automation in Phantom Buster
• Graphic design Basics In Canva
• Google ads
• E- Mail Marketing
• SEO
• Content Marketing

• Schedule LinkedIn calendar using PUBLER and Buffer.
• Using trending hashtags in my post - Utilized web scraping techniques to extract HR profiles and efficiently converted the data into an Excel

     sheet for streamlined analysis and organization.           

• Used Phantom Buster Automation Tool to send connection requests, to automatically like, share, and post to scrap competitor's connections,

     etc.      

• Made LinkedIn Company Page named Shyam Rewinding Works.
• Created Campaigns for LinkedIn.
• Increased My connections from 0 to 450+ in 10 days. - Created Polls for LinkedIn account.
  
  
  
  
  

• Jasper
• Write sonic
• Canva
• INSHOT
• Video.ai
• Pexels
• Page Maker
• Phantom Buster
• Pablo
• Beacon
• Hashtagify
• Img Flip
• Google keyword planner
• SEMrush
• Convertkit
• Hyperfury
• Minvo.ai
• Copy.ai
• ChatGPT

• Used Phantom Buster Automation Tool to Schedule Tweets, Auto like, Comment,
  Auto Message sender, and Repost Tweet, Auto follow and unfollow.
• Creating tweets using Phantom Buster and ChatGPT. Identifying relevant profiles and initiating automated follow using Phantom Buster.
• Conducted extensive hashtag research to identify relevant and trending hashtags, ensuring maximum visibility and reach for the content.
• Used Hypefurry for scheduling tweets.
• Posted 100+ tweets related to digital marketing.
• Got Connected in many Communities like SEO, Digital Marketing, Facebook Ads.
  
  
  
  

• FreePik
• Convertkit
• Canva
• Click Funnel 2.0
• Hostinger

• Created FB page for Digital Marketing Agency.
• Used phantom buster, creator studio & publer to schedule post for my Instagram, FB page and Twitter.
• Created various custom audiences like Email list, FB audience all engagement, engaged with post, likes on FB page, Page visitors, Instagram followers, Website visitors on various days, Instagram Video views at various percentages and many more.
• Ran live campaign for daily budget of 100rs. for leads,traffic, engagement, and awareness.
• Created lookalike audiences also. - Connected my WhatsApp account, Instagram page, Facebook page and Payment method in Meta Ads Manager.
• Created 10+ Campaigns for different audiences like Awareness campaign for JIO Cinema IPL match, Free ChatGPT Course, Digital Marketing Course, Brand Awareness and video view campaign for Brandveda.
  
  
  
  
  

• Moz
• SEMrush
• Ahrefs
• Screaming frog
• SEOspider
• Site Bulb
• Ubbersuggest
• Jasper
• ChatGPT
• MarketMuse
• Neuronwriter
• SurferSEO
• Writesonic
• CopyScape
• Similarweb
• Hotjar
• Collectchat
• Wisernotify
• Hellobar

• Understanding of SERP structure, organic & inorganic search results.
• Wrote title, meta description using portent SERP tool.
• Know SEO goals along with ON-page, OFF- page SEO goals, Technical SEO pages, Blogs.
• Performed on-page SEO activities for BRANDVEDA: Query sheet, USP sheet, Intention sheet, Content sheet.
• Keyword research (Primary. Secondary), Website structure, authority.
• On-page elements: - Created on-page elements for Brandveda website: Page title, meta description, H1, H2, alt text. Link Building strategies.
• Build 50+ Backlinks from Business directory sites, Classified submission sites, SEO Audit submission site for FlyHigh Agency.
• I've examined more than 200 competitor backlinks and researched and analyzed a competitor's referring domain.
• Create schemas and Validate using Schema markup generator JSON-LD
• Wrote a Blog on " Fashion Designing Course in Surat." of 2500+ words fully organic no use of AI. and currently ranking on 3th position on 1st page of google search.
• Done Site Audit using Screaming Frog and Sitebulb.
  
  
  
  
  
  

• Keyword research for Brandveda and FlyHigh Digital marketing agency by using Google ad Tool, Keyword Planner such as search volume, Top page bid (low range - high Range)
• Researched on 100+ Ad Copies of Competitors and Digital marketing agency by using SEMrush, Goggle keyword Planner and Manual - Like Title, heading, Description, Extensions
• Investigation on 5 competitors Landing pages like Section, call to action, Images/ videos, Key highlights, FAQ, Tools...
• For the Campaign, I created 20 ad groups and wrote headings and descriptions for each one.
• Matrixes were used for Forecasting and Reporting data such as Expected Impressions, Clicks, Expected CTR, Expected Avg CPC and Max CPC.
• Used Google Ads Transparency for finding competitor's ads and investigated them.
• SERP structure: Top position Ads and Bottom position Ads
• Bidding Types - Top of page, 1st position bid, 1st page bid.
• Bidding Method - Manual CPC, VCPM, CPM, CPV, Target CPA, Maximize Click, Maximize Conversion
• Google search Ads Targeting - Location, Device, Brand Device, Operating System, Laguage, gender, Interest, Google ads structure
• Keyword match Types & Ad Extensions
• Search Ads Anatomy - Making Expandable & Responsive Format Ads
• Ad Writing Strategies - Finding query, Indentation, Brand USP and finding competitors and their Ad copies, Landing page Investigation, Ad Investigation
• Set up data segments, Custom segments, combined segments for building remarketing audience
• Retargeting Audience - Connected all platforms for retargeting such as YouTube channels, Google Ads, Google Analytics and landing page.
• Knowledge of Display ad sizes - Vertical, leaderboard, banner, mobile size, square, rectangle and Responsive Ad Sizes
• Display ad structure, Bidding Methods
• Targeting option on Google Display network - placement, Keyword, Topic, Interest, Demographics & Narrow/ layer targeting
• Finding right placement, keywords, topics, interest, demographics.