Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ekta Singhal

New Delhi

Summary

SENIOR PROFESSIONAL A multi-faceted professional with over 8 years of experience; targeting senior level assignments in Project Management with an organization of high repute Profile Summary Solution driven professional with 8+ years’ experience, increasing efficiency, productivity and revenue while effectively managing projects of all sizes. With a keen eye for detail and a disciplined approach to execution. Excels at driving projects through to completion, based on milestones and top-notch communication. Commitment to accuracy and efficiency. Knowledge of __________________. Recognized for the ability to quickly resolve problems in a dead-line driven environment and consistently completing projects and assignments within time constraints both independently and with team. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Dedicated [Industry] professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Asst. Business Development Manager

Nyalazone Pvt Ltd
04.2022 - 03.2023
  • Advised Management on the design of the ASI CRM, the ASI Mobile Application, and the ASI Web Portal, as well as providing guidance on the Hoops Money-Loan Management Software
  • Designed and managed the deployment of a chatbot for a government organization in South Africa
  • Perform tasks central to the progress of the program, including scheduling and resource management
  • Achieved commendations for 6 consecutive months by consistently meeting deadlines with the team
  • Working with a team of 6 developers and 7 interns, I solved the main cause of complaints for our customers
  • Communication of problems and progress to upper management in a clear and concise manner
  • Build solid networking expertise with a specific focus on reducing turnaround times and enhancing stakeholder satisfaction
  • Capable of collaborating with senior stakeholders, leading project teams, and delivering results that are client-oriented
  • In my role, I am responsible for the full lifecycle of project management, including defining the scope of the project, delegating responsibilities, implementing the project, and providing post-project support
  • Implemented Agile methodology to increase project team efficiency by 28%
  • Applied project trackers to deliver project updates and reports for internal and external stakeholders
  • Documented project updates and presented reports during monthly board meetings
  • Analyzed the strengths and competencies of team members to assign responsibilities, achieving an 11% increase in employee retention rate
  • Developed critical test cases using scripting and modularity, and reduced workflow friction by 18 percent.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Category Manager

The Gift Studio by
05.2021 - 03.2022
  • Front-leading end-to-end category management activities of the organization inclusive of benchmarking current internal processes & external markets to identify commercial opportunities and develop strategies to capture identified gaps
  • Showcasing proven excellence in obtaining market intelligence on the benchmark pricing (comparing internal prices to best-in-class prices)
  • Directing variety of activities inclusive of:
  • Conducting supply market analysis, negotiation and spends analysis
  • Establishing and maintaining Cost Models
  • Devising & formulating category strategies by developing spend insights, demand forecasts and conducting the price variance analysis
  • Developing Merchandise for wedding gifting, making it a more organized and a holistic gifting solution
  • Maintaining Vendor Relationships from Onboarding to product styling and post-sale services
  • Ensuring Market place listing on Amazon, Myntra, Flipkart and other wedding portals for lead generation
  • Focusing on Delhi, Bangalore and Pune and developing product strategy accordingly
  • Planning Promotional events and sales, communicating with marketing agencies
  • Working on Material Management starting from Packaging, embellishments, product availability
  • Developing a Wedding Planner Channel for regular lead generation and market presence
  • Monitored market to capitalize on latest trends.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Created and managed social media campaigns to increase brand engagement.

Customer Success Manager

WedMeGood
01.2019 - 04.2021
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
  • Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
  • Managed the high value accounts who were important for the strategic growth of the company.
  • Expanded the renewal rate from 50% to 72% during the pandemic times.
  • Successfully reduced the response time for vendor complains from 7 days to 48 hrs.
  • Contributed to the eventual increase of MRR by over 12 Lakhs.
  • Completed required sales reports including pipeline activity and prospects for bids and proposals within assigned territory using Excel, CRM; 100% account record on CRM Salesforce

Education

MBA - Marketing

Jaypee Business School
2011

B.Tech - Information Technology

JUIT
2009

Skills

  • Managed the high value accounts who were important for the strategic growth of the company
  • Expanded the renewal rate from 50% to 72% during the pandemic times
  • Successfully reduced the response time for vendor complains from 7 days to 48 hrs
  • Contributed to the eventual increase of MRR by over 12 Lakhs
  • Completed required sales reports including pipeline activity and prospects for bids and proposals within assigned territory using Excel, CRM; 100% account record on CRM Salesforce
  • Jan’18 - Dec’18 Handy Train, Goa
  • Growth Path:
  • Jan’18 - Oct’18 as Senior Executive Inside Sales
  • Nov’18 - Dec’18 as Manager Inside Sales
  • Sep’13 - Sep’14 MPCON (A Joint Venture of IFCI, SIDBI, ICICI) Ltd, Bhopal as Business Development Executive
  • Apr’11 - Apr’13 HCL Infosystems Ltd, Noida as Business Analyst (Complex Bids)
  • Internships
  • May’10 – Jul’10 with Abbott Medical Optics Pvt Ltd, New Delhi
  • May’08 — Jul’08 with Hewlett Packard, New Delhi
  • IT Skills
  • Microsoft Office Suite (Word, Excel, PowerPoint), CRM, Canva
  • Target Segmentation
  • Profit Target Achievement
  • Customer Loyalty
  • Data Extracting
  • Client Meetings
  • Corporate Communications

Certification

Core Competencies Team Management Risk Management Leadership Category Management Buying & Merchandising Inventory Management Product Pre-sales Bid Management (Complex bids) Business Analysis Strategic Marketing & Sales Business Scenario Modelling Requirement Gathering & Analysis Revenue Generation Client Relationship Management Category Management, Address: 2362- D2 Vasant Kunj New Delhi-110070

Timeline

Asst. Business Development Manager

Nyalazone Pvt Ltd
04.2022 - 03.2023

Category Manager

The Gift Studio by
05.2021 - 03.2022

Customer Success Manager

WedMeGood
01.2019 - 04.2021

MBA - Marketing

Jaypee Business School

B.Tech - Information Technology

JUIT
Ekta Singhal