Ekta Jain

• Developing strategies for efficient content production, news anchoring and coordination between national desks, bureaus, and journalists.
• Evaluating and recommending panel discussions, Interviews, procedures for national operations.
Troubleshooting complex operational challenges during major news events.
• Ensuring seamless integration of national operations with various News platforms (broadcast, digital, streaming)
• Video shoots, content management, marketing strategies, using AI tools to amplify content on social media- YouTube revenue generation
• Featuring political, geopolitical, election news majorly

• Streamlined Marketing Operations by Increasing Revenue to 25%
• Senior Manager for Social Media Marketing for the most read Hindi newspaper in India
• Content planning, production and revenue generation on Facebook, X and Instagram
• Managing a team of 12 members, streamlining communication, branding and marketing strategies, completely data driven
• Revenue generation of average USD $1000/month through content amplification, branded content, IPs, Government project and videos/reels.

• Devised effective marketing strategies to support the business and sales team of

BW Businessworld publications, Marketing of 16 BW communities, client events, and other engagement activities

• Conceptualized and implemented impactful B2C campaign, content, events; objective was to increase

subscriptions, and maintaining the relevance and presence of the brand in the minds of the readers

• Delivering the most innovative and ROI driven B2B campaigns for increasing magazine subscriptions to 20% along with tie ups with Industrialists and Celebrities

• Launched the brand and managed the designing the internal brand communication, from designing the logo, and

implementing them in the form of brand collaterals, print ads, brand activations, website content to audio-visual films,

• Developed website in WordPress and CMS, created social media profiles and marketing collaterals

• Conceptualized and organized ATL and BTL campaigns for the launch. Organized exhibitions in TechHR, SHRM Dubai and TechHR Singapore

• Strategized the branding for HONO ChatBot- machine learning system through campaigns, resulting in revenue 50% above the target

Sectors managed: Hospitality, Automobile, FMCG and Education

• Handled 360-degree digital marketing solution for the corporate clients- Mahindra, Raymond,

Cadbury, Bluestar

• Extensively worked on online banner campaigns, PPC campaign, all forms of online communication,

content management, On-page/Off-page SEO, Blog generating contests on Facebook and X