Elaiya Bharathy P
Kovilpatti
Summary
Digital analytics professional with almost two years of experience in delivering data-centric strategies to drive business growth. Dynamic Digital Analyst skilled in utilizing Google Analytics and Power BI for data visualization and performance reporting. Adept at optimizing website content and email marketing campaigns to drive customer engagement and loyalty, contributing to measurable business outcomes.
Overview
2
2
years of professional experience
Work History
Digital Marketing Analyst
The Ad Affair
Chennai
04.2025 - Current
- Analyzed digital marketing data to identify trends and insights.
- Conducted keyword research to optimize website content for search engines.
- Collaborated with creative teams to design engaging marketing materials.
- Created reports summarizing campaign performance for team review meetings.
- Supported email marketing efforts by segmenting lists and drafting content.
- Analyzed customer data to identify trends and develop insights for optimizing campaigns.
- Developed email marketing campaigns to drive customer engagement and loyalty.
- Conducted keyword research to optimize content for SEO purposes.
- Created weekly, monthly, and quarterly performance reports for stakeholders.
DIGITAL ANALYST
Ramaussys Technologies
09.2023 - 03.2025
- Designed and optimized many WordPress based Conversions and Landing pages.
- Involved in optimizing the website content using several SEO techniques such as On page, Off page, Local SEO & Technical SEO.
- Involved in performing SEO Automation using SEMrush tools. Keyword Analysis and Competitor Research are performed and documented.
- Leveraged Google Analytics (GA4) to track, analyze, and interpret user behavior, providing insights that improved customer engagement and marketing efficiency.
- Utilized Google Search Console to monitor search performance, identify optimization opportunities, and enhance website visibility.
- Also, Implemented Microsoft Clarity to analyze user sessions and heatmaps, leading to UX improvements and enhanced user journey understanding.
- Proficient in Power BI for creating data visualizations and generating comprehensive Business Intelligence reports, enabling operational efficiency.
- For creating the visuals in Power BI, ETL Technique is used.In Addition, DAX Calculations, Data Modelling relations, RLS Concepts is also performed.
- Pay-Per-Click Advertising platforms like Google AdWords, Meta Ads and LinkedIn are performed.
Education
Master of Engineering -
DR. SIVANTHI ADITANAR COLLEGE OF ENGINEERING
01-2022
DIGITAL MARKETING COURSE -
GETIN TECHNOLGIES
01-2021
BACHELOR OF ENGINEERING -
DR.SIVANTHI ADAITANAR COLLEGE OF ENGINEERING
01-2019
Skills
- WordPress
- Email marketing
- SEO experience
- Meta Ads Manager
- Google Ads Manager
- Google Tag Manager
- SEMrush
- Mailchimp
- GA4
- Power BI
- Microsoft Clarity
- Shopify
- Amazon Seller Listing
References
References available upon request.
Timeline
Digital Marketing Analyst
The Ad Affair
04.2025 - Current
DIGITAL ANALYST
Ramaussys Technologies
09.2023 - 03.2025
Master of Engineering -
DR. SIVANTHI ADITANAR COLLEGE OF ENGINEERING
DIGITAL MARKETING COURSE -
GETIN TECHNOLGIES
BACHELOR OF ENGINEERING -
DR.SIVANTHI ADAITANAR COLLEGE OF ENGINEERING
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