ELAVARASAN E
Chennai
Summary
Results-driven analyst specializing in ad trafficking and campaign setup. Expertise in programmatic advertising and data analysis, providing actionable insights that improve campaign performance and engagement.
Overview
3
3
years of professional experience
Work History
Senior Analyst – Ad Operations
Iopex Technologies Pvt Ltd
Chennai
07.2024 - 07.2025
- Assisted in trafficking ad tags and performing quality assurance across multiple platforms and supported campaign performance reporting for display, video.
- Analyzed campaign performance metrics and provided actionable insights to improve delivery and engagement.
- Collaborated with trafficking teams to ensure campaigns launched on time and met client requirements.
- Monitored and handled campaign performance metrics using Criteo and internal reporting tools, providing insights and recommendations for campaign optimization.
- Supported trafficking for programmatic and direct campaigns across multiple ad servers.
- Assisted with creative troubleshooting, VAST tag validation, and campaign flight management.
- Delivered weekly pacing updates and identified underperforming placements for optimization.
Consultant - Ad Operations
Regalix India Pvt Ltd
Bangalore
01.2022 - 07.2022
- Worked as part of a US-based team, contributing to the success of different projects.
- Monitored and handled campaign performance metrics using Reddit console and internal reporting tools, providing insights and recommendations for campaign optimization.
- Conducted post-campaign analysis and generated comprehensive reports, evaluating campaign effectiveness, identifying areas for improvement.
- Executed trafficking of advertisements in a Reddit platform.
- Optimized campaigns based on pacing reports according to client requests.
- Contributed to the success of client campaigns by delivering targeted and effective advertisements.
Associate – Retail Process
Amazon Development Center
Chennai
11.2020 - 01.2022
- The primary role is to create and enhance retail selection on the worldwide amazon online catalog and comparing the products with the competitors.
- The information knowledge of all products sold on Amazon to ensure accurate responses to the reports also about the product features, functionality.
- Worked closely with team members across various functions including Operations and worked with cross-functional teams including retail, product development, and Product information.
Process Executive – Ad Operations
Paragon Digital Services Pvt Ltd
Chennai
09.2019 - 10.2020
- Played a crucial role as a team member in executing trafficking and reporting for various campaigns.
- Prepared and delivered Mid campaign, End campaign, and Day after reports to monitor campaign performance effectively.
- Contributed to the overall success of the team by ensuring accurate and timely reporting of campaign metrics and insights.
Education
Bachelor of Engineering - Electrical and Electronics Engineering
Meenakshi Sundararajan Engineering College
Chennai, Tamil Nadu06-2019
Skills
- Ad trafficking and campaign setup
- Google Ad Manager
- DV360 and CM360
- Programmatic advertising
- Real-time bidding (RTB)
- Data analysis and reporting
- Microsoft Excel
- Internal platforms management
- Tag management and Floodlight
- Quality assurance (QA)
- Troubleshooting skills
- Client communication
- Time management strategies
- Campaign Manager 360 expertise
- E-commerce advertising techniques
- RODEO platform knowledge
- Criteo advertising solutions
- Salesforce proficiency
- Nucleus platform experience
- OTT ad management skills
- Microsoft Office suite proficiency
- Reddit advertising strategies
- Catalog management expertise
Tools Knowledge
- Campaign Manager 360
- E-Commerce Advertising
- RODEO
- Criteo
- Google Ad Manager
- MS Excel
- Salesforce
- Nucleus Platform
- OTT Ad Management
- MS Office
- Catalog Management
Timeline
Senior Analyst – Ad Operations
Iopex Technologies Pvt Ltd
07.2024 - 07.2025
Consultant - Ad Operations
Regalix India Pvt Ltd
01.2022 - 07.2022
Associate – Retail Process
Amazon Development Center
11.2020 - 01.2022
Process Executive – Ad Operations
Paragon Digital Services Pvt Ltd
09.2019 - 10.2020
Bachelor of Engineering - Electrical and Electronics Engineering
Meenakshi Sundararajan Engineering College
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