Eleena Priyadarshini
Bangalore
Summary
Experienced Sales and Marketing Professional with a demonstrated history of working in the computer software industry. Skilled in Sales Operations, Pipeline Management, D&B , Accounts Coverage, Salesforce, Data Visualization. Strong information technology professional with a Bachelor of Science focused in Information Science and Telecommunication.
Overview
11
11
years of professional experience
Work History
Senior Marketing Audience Activation Specialist
Thomson Reuters
08.2023 - Current
- Collaborating with marketing and customer data teams to build a cohesive and unified view of audience data using Adobe Audience Manager and Treasure Data, facilitating new integrations within and outside of the platform to enhance audience capabilities and design audiences that map to business goals.
- Continuously analyze digital channel data as well as internal, external, and integrated audience data to generate audience-specific insights using Adobe Analytics that drive business decisions and initiatives, from planning phases through activation, and identify optimization opportunities against Demand Gen and eCommerce goals.
- Developing advanced customer segmentation strategies and use segmentation to build audiences in partnership with the Optimization team; target and find those customers (and similar customers) across marketing channels and build a process to ensure audience quality maintenance.
Lead Sales Operations Specialist
Thomson Reuters
11.2021 - 08.2023
- Handling end to end new business sales process of Global Accounts at TR which includes Sales Forecasting, reconciling closed opportunities with Hyperion/ Financial Actuals, year over year %, attainment percentage.
- Setting up territories and assignment of Account Executives based on the zipcode logic and the product being sold.
- Closely aligning with the sales leads for maintaining a good SFDC Hygiene(Cleaning up the Stale and 0 $ value opportunities)
- Partnering with the finance and Customer to Cash team to understand the status the processed deals.
- Delivering day to day pipeline analytics to the team which includes key metrics like stale bucket, age of an opportunity and quota attainment.
- Involved in Segmentation of accounts across the Corporate segment based on revenue and business logic derived from D&B and ZoomInfo in Sales CRM.
Marketing Specialist
MODEL N
08.2021 - 11.2021
- Aligning closely with the Demand Gen, Sales, Product Marketing and Web & Digital Teams.
- Tracking the various KPIs such as number of inquiries, meetings SAL, SQL, pipeline added over periods.
- Building and analyzing reports from SFDC such as Target Accounts, Prospect Lists, Opportunities etc.
- Importing of new leads into Salesforce and making sure they are rightly assigned to the BDRs as per the Account Based BDR Mapping logic.
- Creating emails using Marketo and deriving audiences from the Salesforce DB.
- Building Leads, Contacts and Accounts report in SFDC for deep analysis and deriving dashboards out of those.
- Gathering, cleansing, uploading and updating contacts from ZoomInfo and LinkedIn Sales Navigator to increase the productivity of Database using Data Loader and Demand Tool.
- Preparation of dashboards for weekly and quarterly metrics using Tableau which is integrated with Salesforce.
Sales Operations Analyst
Aruba, an HPE company
11.2017 - 05.2019
- Worked as a senior sales operation’s analyst with Global Sales Commission Team.
- Aligning closely with all Sales Comp Heads (AMS Region-Basically US Central and Canada) along with Master Data Management Team to ensure that the Sales rep gets commission appropriately.
- Creating (Dashboards and tables), exporting and analyzing reports using BIRST and synchronizing the same with the Master Data Management(MDM) and Channel Data Management Team in order to get them ready for Mycomp(Commission).
- Creating reports in SFDC according to the required business logic.
- Using advance SQL queries to extract information from the Master warehouse.
Data Analyst
SAP Labs
08.2016 - 10.2017
- Retrieving data from various SAP JAM sites using the Macros processing.
- Modelling and preparing the data for usage using LUMIRA.
- Creating KPI’s and decision-making formulas based upon analytical calculations.
- Differentiating measures and dimensions in the imported data and reevaluating it with calculated measures and dimensions.
- The various visualizations used: Cross Tabulation, Bar and Stacked charts, Pie and Donut Charts (Using trellis), Geo Map, Scatter Plots, Bubble Charts, Heat Maps and Box Plots.
- Cross Validation and cleansing using SQL.
- Refilling the formatting and aggregations (sum, distinct, count, max, min, avg) in order to utilize them for the views.
- Aggregating all the views to develop analytical dashboards.
- Inputting the appropriate input controls (filters) to fetch the exact figures and visualizations.
Data Analyst
Wipro Technologies
11.2014 - 07.2016
- Trained in Data Analytics tool (R Programming and D3Js) and worked on dummy internal projects.
- Analyzing patient characteristics and the cost and outcomes of patient care to identify the most clinically and cost-effective treatments and offer analysis and tools, thereby influencing provider behavior; applying advanced analytics to patient profiles to proactively identify individuals who would benefit from preventative care or lifestyle changes.
- Collecting and publishing data on medical procedures, thus assisting patients in determining the care protocols or regimens that offer the best value.
- The datasets were taken from various Wipro repository for healthcare.
- Cleansing and validation of data files using Excel analytics and creating graphical synopsis.
- Tableau was used for graphical representation and D3js for dynamic Visualization.
Education
B.Sc. Honours - Information Science and Telecommunication
Ravenshaw University
Cuttack, Odisha01.2014
[+2] CHSE -
Ramdevi Women’s University
Bhubaneswar, Odisha01.2011
10th CBSE -
DAV Public School
Bhubaneswar, Odisha01.2009
Skills
- Sales forecasting and account segmentation
- Data reconciliation
- SQL proficiency
- Data analytics
- SAP Lumira and Tableau
- CRM reporting and dashboards
- Cross-team collaboration
- Effective communication
Hobbies and Interests
- Painting
- Blog Writing
- Story Writing
- Photography
- Travelling
Recognition
- Awarded the best newcomer at HPE and hence received a 17% hike during probation.
- Given Manager to Employee recognition for FY18 Program for the value Act.
- Received bonus payment since the project got the MIMO award from the Santa Clara headquarter.
Personal Information
- Pan Number: CIKPP5792C
- Father's Name: Dillip Kumar Nayak
- Mother's Name: Dipti Mayee Nayak
- Date of Birth: 02/19/93
- Nationality: Indian
- Marital Status: Married
Timeline
Senior Marketing Audience Activation Specialist
Thomson Reuters
08.2023 - Current
Lead Sales Operations Specialist
Thomson Reuters
11.2021 - 08.2023
Marketing Specialist
MODEL N
08.2021 - 11.2021
Sales Operations Analyst
Aruba, an HPE company
11.2017 - 05.2019
Data Analyst
SAP Labs
08.2016 - 10.2017
Data Analyst
Wipro Technologies
11.2014 - 07.2016
B.Sc. Honours - Information Science and Telecommunication
Ravenshaw University
[+2] CHSE -
Ramdevi Women’s University
10th CBSE -
DAV Public School