Elita Sequeira

• Leading internal communications & content with a focus on high level announcements, employer branding, corporate statements, product & engineering
• Launched the Engineering blog showcasing our tech, with 16 posts having 10,000+ views & 120,000+ social media impressions
• Conceptualised & launched the Life At Cashfree blog to showcase company culture, with 6 blog posts having 2,200+ views on the blog & 5,500+ impressions through social media
• Conceptualised & launched our first branded podcast - The Payments Ecosystem Podcast which garnered 75,000+ views across all platforms in 5 weeks
• Write in-depth thought leadership articles on behalf of senior leadership for tier-1 media with a 50% increase Y-o-Y
• Craft social media strategy & content to amplify announcements, culture posts garnered 11,000+ impressions & media stories garnered 8K+ impressions
• Collaborate with different teams events to broaden impact including hackathon, internal workshops, newsletters & social media strategy
• Drive our monthly internal newsletter which includes updates from 15+ business units
• Storyboard videos showcasing products & corporate achievements
• Secure key media coverage through large format interviews & industry stories for the engineering & talent teams

Key clients: Ola | Dell Technologies

• Led a team of 15 people across 6 cities to manage PR in 25 markets for Ola
• Supervised & edited all content for media & client teams
• Handled crisis management for Ola, including content, media relations & coordination
• Collaborated with the Ola team to create internal communications pieces for employees such as announcements from BU heads etc.
• Managed the launch of Dell Technology products including Alienware m15
• Handled media relations for India visit of Alienware’s co-founder, Frank Azor
• Wrote thought leadership pieces for Dell Technologies' senior management for tier-1 media
• Worked with Dell Technologies stakeholders to manage internal communications pieces & blog posts for employees & external audiences

Key clients: NetApp | IBM | Analog Devices India | GO-JEK Engineering

• Managed all media and non-media activities on all clients with a team of executives
• Created and drafted thought leadership articles & other media content
• Handled social media platforms: content creation and scheduling
• Successfully managed high profile media, blogger, and developer events such as: IBM DeveloperConnect, IBM Cloud Innovation Forum
• Collaborated for the launch of NetApp’s new campus at Whitefield, NetApp’s startup accelerator program etc.
• Worked on new business pitches - brought in the GO-JEK Engineering India PR mandate

Key clients: Catalyst India WRC | Quikr | KPIT Technologies| UST Global

• Cultivated productive relationships with business representatives & consulted closely to uncover needs and match to available solutions
• Developed deep knowledge of customer businesses & relationship to company objectives
• Mentored junior account management professionals to develop skills
• Worked with customers to develop strategic media plans
• Addressed problems with accounting, billing, and service delivery to maintain & enhance client satisfaction
• Educated clients on new products & services to increase customer engagement with the brand

• Managed all media and non-media activities with a team of three executives
• Drafted responses to media queries and authored articles on behalf of senior spokespeople
• Crafted pitches for media to secure coverage in Indian and international media
• Managing the brand identity change and launch of new product verticals
• Undertook a successful social media campaign for Catalyst India WRC for their global theme #DisruptTheDefault
• Coordinated with global communications’ teams to ensure alignment of campaigns
• Conducted crisis management for clients, including content, media relations and logistics

Key clients: Tata Communications | TACO | Diageo India

• Managed internal communications for Diageo India, including weekly newsletters, monthly business updates etc.
• Managed all PR activities for other clients & mentored a team of 5 executives
• Achieved a successful coverage record with a 30% surplus across five quarters
• Created quarterly reviews and monthly dashboards based on qualitative analysis of client and competitor coverage
• Leveraged the non-media platform by way of speaking opportunities
• Conducted crisis management for clients, including content, media relations and logistics

Key clients: Fidelity Mutual Fund | Mirae Asset | Saffron Asset Advisors | Mayfield Advisors | ICICI Lombard | Royal Bank of Scotland

• Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations
• Anticipated clients' needs by staying in touch on regular basis
• Consulted with clients to resolve problems and provide ongoing support

• Managed the media and non-media activities for all clients
• Created media plans and executed PR activities for new product launches and acquisitions
• Identified and converted media interviews and relationship meetings for clients’ spokespeople
• Drafted and disseminated press releases for clients’ business announcements
• Created and executed monthly and quarterly PR strategy plans and activity reviews
• Drafted authored articles highlighting the clients’ business and expertise
• Coordinated knowledge sharing workshops for journalists in six cities for Mirae Asset
• Created a weekly industry and competition news analysis for Fidelity Fund Management
• Actively worked on new business development, successfully brought in clients

Key clients: Vodafone | Motorola

• Drafted and coordinated press releases for 16 regions
• Coordinated for the Vodafone Blackberry Storm launch
• Coordinated and drafted weekly WIP reports, monthly, quarterly, and yearly reviews
• Created coverage grids and dossiers of exposures

Piaggio Vehicles | The Shipping Corporation of India, Greaves Cotton

• Drafted & edited direct mailers, radio scripts, headlines & brochures
• Executed a nationwide advertising campaign for Piaggio Vehicles
• Conducted dipstick studies and vox pops to ascertain media effectiveness