Google Analytics
Elizabeth Mathew
Digital Marketing Manager
Bengaluru
Summary
Digital Marketing Specialist with 6+ years of experience in strategizing, executing, and optimizing digital campaigns. Proficient in keyword research, SEO, SEM, PPC, social media management, content creation, email marketing and driving website performance.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
NetMet Solutions
4 2023 - Current
- Developed comprehensive digital marketing strategies by analyzing economic indicators, supply and demand, and competition
- Planned and executed all digital marketing campaigns encompassing web, SEO/SEM, email, social media, and display advertising campaigns
- Planned, executed, and managed paid search campaigns across various platforms (Google Ads, Meta Ads, and LinkedIn)
- Optimized ad copy, landing pages, and bidding strategies to maximize ROI
- Measured and reported the performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs)
- Designed and managed email marketing campaigns
- Created engaging and relevant content for various digital platforms, including the company website, social media, and email marketing campaigns
- Conducted experiments and conversion tests to refine strategies and enhance outcomes
- Collaborated with internal teams to create high-converting landing pages and optimize user experiences
- Maintained our social media presence across all digital channels
- Managed and directed the digital marketing department, ensuring operational efficiency
- Managed all financial and budgeting responsibilities
- Led recruitment efforts, including drafting job ads, sourcing candidates, conducting interviews, and onboarding.
Sr Executive - Digital Marketing
Telerad Group
04.2021 - 04.2023
- Played a hands-on role in managing, implementing, and optimizing all search marketing activities, including SEO, SEM, social media, Email Marketing, PPC-Search, Display, and video advertising
- Assisted the team in the development of the overall digital marketing strategy
- Analyzed digital marketing analytics reports and shared insights with the team to develop optimization plans
- Planned and monitored the ongoing company presence on social media
- Launched optimized online advertisements to increase company and brand awareness
- Planned, analyzed, managed, and delivered email marketing campaigns including writing copy, designing mailers, etc
- Managed all financial and budgeting responsibilities
- Created monthly SEO reports notifying clients of site traffic goals and other KPIs
- Trained interns on Digital Marketing.
Digital Marketing Executive
Aisotec Pvt. Ltd
06.2018 - 02.2021
- Used Google Ad Words and other platforms to perform detailed keyword research to identify and analyze current market trends
- Developed and implemented digital marketing strategies which significantly increased the website's ranking
- Managed social media campaigns and reviewed all website content to optimize it
- Assisted in the formulation of strategies to build a lasting digital connection with consumers
- Evaluated and monitored campaigns' performance; provided beneficial advice and support to colleagues
- Created 20+ SEO campaigns for websites with complex media and big structures
- Prepared informational and reader-friendly reports
- Stayed up to date with the newest SEO guidelines and trends.
Junior Software Programmer
Soften Technologies
10.2017 - 03.2018
- Six Month internship on Web Application development along with digital marketing technologies
- Developed and implemented digital marketing strategies which significantly increased the website's ranking and attracted more potential customers to the website.
Education
B.E. in Information Science & Engineering -
VTU
Belagavi, KarnatakaSenior Secondary Education - Biology Science - undefined
Kerala Higher Secondary Board
Secondary - X - undefined
Kerala Board
Skills
- Team Leadership – Managing and leading cross-functional teams
- Collaboration – Working with internal teams and external partners
- Communication – Clear communication with stakeholders
- Problem Solving – Managing crisis situations effectively
- Time Management – Handling multiple campaigns efficiently
- Strategic Thinking – Developing long-term marketing strategies
- Adaptability – Adjusting to new digital marketing trends
- Mentorship – Training and mentoring team members
- Client Relationship Management – Maintaining strong client partnerships
- Decision Making – Data-driven decision-making for campaign optimization
Skills
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click Advertising (PPC), Conversion Rate Optimization (CRO), Google Analytics, Marketing Automation, B2B Marketing, B2C Marketing, Social Media Marketing, Social Media Optimization, Google Ads, LinkedIn Ads, Content Creation & Automation, Proof Reading, Copy Writing, Content Management Systems (CMS), Publishing Press Releases & Newsletter, Email Marketing, Image Optimization, Link Building, Keyword Research, Analytic Tools & Reporting, Creation of monthly SEO reports, Planning and monitoring digital campaign performance
Software
Google Search Console
Google Keyword Planner
Semrush
Ubersuggest
Ahrefs
GTmetrix
SendGrid
Zoho CRM
Mailchimp
Freshworks
Timeline
Sr Executive - Digital Marketing
Telerad Group
04.2021 - 04.2023
Digital Marketing Executive
Aisotec Pvt. Ltd
06.2018 - 02.2021
Junior Software Programmer
Soften Technologies
10.2017 - 03.2018
Digital Marketing Manager
NetMet Solutions
4 2023 - Current
B.E. in Information Science & Engineering -
VTU
Senior Secondary Education - Biology Science - undefined
Kerala Higher Secondary Board
Secondary - X - undefined
Kerala Board
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