ELVIN P THOMAS
Marketing Specialist - Brand & Media
Sydney
Summary
Results-oriented professional with over 10 years of experience in market research, planning, and media buying. Adept at driving performance and aligning cross-departmental objectives to deliver high-quality projects on time. Recognized for fostering long-term customer loyalty through strategic brand management and media planning expertise.
Overview
10
10
years of professional experience
Work History
Media Manager
9Mediaonline
11.2023 - Current
- Spearheaded the creation of comprehensive OTT (Over-the-Top) and Connected TV (CTV) journey plans, ensuring seamless integration and effective utilization of these platforms to reach target audiences.
- Stayed abreast of industry trends and emerging technologies in media marketing, proactively integrating new approaches and tools to stay ahead of the competition and drive brand growth.
- Developed and managed tactical programmatic campaigns for a diverse portfolio of brands across regions including the UAE, US, and APAC, optimizing targeting strategies and ad placements to drive maximum ROI and audience engagement.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Researched market trends to identify customer needs and preferences for strategic planning.
Manager - Media Marketing
SWIGGY (BUNDL TECHNOLOGIES)
05.2022 - 01.2023
- Responsible for planning and buying of various media channels used to deliver brands communication and advertising (e.g., Television, Newspaper, OTT, digital media etc
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Maximized ROI by continuously monitoring campaign metrics and adjusting strategies as needed.
- Spearheaded rebranding efforts, effectively revitalizing the company''s image and increasing overall market share.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Managed media projects totaling 80 Cr INR independently, ensuring successful execution and delivery within specified timelines and budget constraints.
Associate Business Director
INITIATIVE MEDIA (IPG)
05.2021 - 05.2022
- Delivered cost-effective campaigns by skillfully negotiating media rates and placements.
- Boosted client satisfaction by developing and executing comprehensive integrated media plans.
- Managed multi-million dollar budgets responsibly while ensuring optimal allocation across various channels for maximum impact.
- Presented insightful findings, recommendations, and results to clients in a clear, concise manner, fostering trust in our expertise.
- Supported new business pitches by crafting compelling media proposals tailored to prospective clients needs and objectives.
Director - The Exchange
GROUPM - MINDSHARE
06.2018 - 05.2021
- Integrated media planner servicing various brands.
- Responsible for stewardship of all assigned account budgets, media buying and planning across TV, Print, Radio and Digital.
- Demonstrate vital leadership and enhance clarity of objectives through effective communication to insight, to brief, to media planning & execution.
- Analyzing brands marketing concerns and developing omni channel campaign that addresses the key issues.
- Analyzed campaign performance data, identifying areas for improvement and implementing necessary adjustments.
- Brands Managed: Van Heusen, Allen Solly, redBus, Great Learning.
Group Head - Planning
OMNICOM MEDIA GROUP - OMD
06.2017 - 06.2018
- Evaluated new tools and software applications relevant for the Media Planning role.
- Planned and executed 360-degree media approach for Levi’s. Part of the offline team in all account pitch projects. (Recent Projects: Wipro, ABinBev,)
- Negotiating with media outlets to secure favorable ad placements and rates
- Analyzed competitors'' media activities to identify potential opportunities for differentiation and growth.
- Established strong working relationships with key external partners such as publishers, broadcasters, and digital platforms.
Senior Planning Manager
CREST PLATINUM - MADISON
11.2016 - 05.2017
- Responsible for stewardship of all assigned account budgets, including signed media authorizations and approved budget levels.
- Maintained up-to-date knowledge of industry trends, emerging technologies, and best practices in media planning.
- Continuously evaluate media plan to ensure desired results are achieved.
- Client: ITC Limited
Manager - The Exchange
GROUPM - MINDSHARE
09.2015 - 10.2016
- Managed a team of 3 media planners in Centralized Media Planning team.
- Gained strong leadership skills by managing projects from start to finish.
- Skilled at working independently and collaboratively in a team environment.
- Learned and adapted quickly to new technology and software applications.
- Proved successful working within tight deadlines and a fast-paced environment.
Assistant Manager - Marketing Coordination
INDIAVISION SATELLITE COMMUNICATIONS
07.2010 - 07.2014
- Key account handling for Kerala, national and gulf markets
- Work collaboratively with sales managers, regional business development, creative & technical services and other cross functional teams.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
Education
PG Diploma Certificate in Advertising & PR -
MICA
India 01.2012 - 04.2013
B COM Tourism & Travel Management -
M.G University
India 01.2007 - 04.2010
10th Std -
TocH Public School, Cochin
India12th Std -
TocH Public School, Cochin
IndiaSkills
Certification
Google Ads Display
Accomplishments
- Selected by the upper management in OMD to lead the offline media projects for account pitch which thereby led to winning the business.
- Awarded as the Best Employee for the year 2012 in Indiavision Satellite Communications Ltd.
- Teamed up to successfully launch the General Entertainment Channel "FLOWERS "which created a big noise in the market with its Branding techniques.
- Initiated a digital wing in reporting news happening all around the world. The domain [ www.indiavisiontv.com ] attracted a lot of viewers and reached a ranking of 340 as per Alexa ranking ( 2015 )
Permanent Residence
( Relocating to NSW, Australia )
Passport
L1533194
Personal Information
- Date of Birth: 10/02/89
- Marital Status: Married
Timeline
Media Manager
9Mediaonline
11.2023 - Current
Manager - Media Marketing
SWIGGY (BUNDL TECHNOLOGIES)
05.2022 - 01.2023
Associate Business Director
INITIATIVE MEDIA (IPG)
05.2021 - 05.2022
Director - The Exchange
GROUPM - MINDSHARE
06.2018 - 05.2021
Group Head - Planning
OMNICOM MEDIA GROUP - OMD
06.2017 - 06.2018
Senior Planning Manager
CREST PLATINUM - MADISON
11.2016 - 05.2017
Manager - The Exchange
GROUPM - MINDSHARE
09.2015 - 10.2016
PG Diploma Certificate in Advertising & PR -
MICA
01.2012 - 04.2013
Assistant Manager - Marketing Coordination
INDIAVISION SATELLITE COMMUNICATIONS
07.2010 - 07.2014
B COM Tourism & Travel Management -
M.G University
01.2007 - 04.2010
10th Std -
TocH Public School, Cochin
12th Std -
TocH Public School, Cochin
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