Enakshi Goel

Leading the Product-led Growth (PLG) Marketing function in India, responsible for driving end-to-end success of the core PLG product portfolio across the brand ecosystem. Successfully implemented omni-channel Digital Marketing strategy for Global Enterprise, EMEA APAC Mid-market & Hospitality business lines over a period of 6+ years.

• Owned end-to-end growth strategy across multiple SaaS products, driving acquisition, activation, retention, expansion, and revenue growth across global markets (EMEA, DACH, APAC).

• Managed $2M+ annual paid media budgets across Search, Paid Social, Display, and Programmatic platforms, with full ownership of budget allocation, bid strategy, forecasting, and efficiency optimization, consistently improving ROAS and reducing CPLsat scale.

• Scaled omni-channel demand generation and pipeline programs that delivered 36% SQL growth, 54% increase in sales demos, and ~$1M in attributed pipeline, while increasing net-new lead acquisition by up to 55%.

• Led funnel optimization using CRO, A/B testing, and incrementality testing frameworks, driving 8% QoQ growth in sign-ups and activations, improving conversion rates by up to 237%, and maintaining sustainable ROAS (~1.35).

• Built and executed Product-Led Growth (PLG) programs, including onboarding, lifecycle, and in-product nurture journeys leveraging CDP and behavioral data, resulting in 15% uplift in adoption and 8% improvement in retention.

• Implemented and scaled advanced marketing technology stacks (Metadata.io, 6sense, automation platforms) to enable ABM, automate execution and generate 25% ROAS uplift and $250K+ in influenced pipeline.

• Developed full-funnel attribution frameworks, partnering with Analytics and Revenue teams to quantify cross-channel impact, incremental lift, and cross-sell/upsell contribution to ARR.

• Partnered cross-functionally with Product, Sales, & Data teams to align performance programs with GTM strategy and roadmap priorities.

• Delivered executive-ready performance insights and recommendations, translating complex data into actionable narratives for senior leadership, influencing media investment decisions, growth strategy, and regional prioritization.

KEY INITIATIVES

• Scaled Paid Media Efficiency Through Automation & AI-Driven Campaign Execution

Onboarded Metadata.io to automate paid media execution across multiple channels, delivering a 25% increase in ROAS and $257K in YoY attributed pipeline revenue in the first year, while significantly reducing manual campaign management.

• Built Full-Funnel Attribution & Sales Qualification Framework

Designed and operationalized a full-funnel attribution and measurement framework to quantify cross-sell and upsell revenue impact across marketing and product touchpoints. Partnered with Product and Sales stakeholders to define in-product behavioral signals for lead qualification, enabling more targeted sales outreach, improving PQL-to-SQL conversion by 55%, and reducing time spent on low-intent prospects.

• Implemented Lifecycle-Based Retargeting & Nurture Programs

Designed and executed a retargeting-led nurture strategy across LinkedIn and Meta, segmenting users into five lifecycle engagement stages using Marketo audiences, website behavior, and platform retargeting signals, driving a 237% increase in conversion rates, significantly improving mid- and lower-funnel performance.

• Managed omni-channel paid campaigns for clients in eCommerce and EdTech sectors.
• Oversaw organic social media presence for select clients, boosting reach by 50% and engagement by upto 30%.
• Achieved 25% increase in conversion rate, 15% lower CPLs & 12% increase in course enrollments over 6 months period for EdTech client.
• Managed website CRO, achieving 8% improvement in conversion rate for a Health & Wellness client.

• Developed app install and shopping campaigns for clients on Google, Amazon, and Meta.
• Achieved 20% increase from Google and 35% increase from Meta campaigns in app installs MoM for a women’s lifestyle magazine by refining their brand identity and developing a localized marketing and activation strategy. Overall paid subscription sign-ups rose by 17% over the 8-month period.
• Achieved 25% increase in sales and 40% increase in conversion rates within the first 6 months for an eCommerce (Home Decor & Furnishings) client via Amazon & Google Shopping ads.
• Conducted a full spectrum audit of company’s website using data from Google Analytics and