Era Gakhal

Spearheaded vision and strategic transformation across western client database, driving growth initiatives.

• Oversaw team of 8 professionals, managing full P&L responsibility for scalable business expansion.
• Achieved over 7% bottom-line growth by transforming media strategies and diversifying client offerings. Attained over 90% client retention through customized growth strategies and integrated creative solutions.
• Delivered over an 18% digital revenue increase within six months through international partnerships.
• Established thought leadership by representing Curly Tales in global forums and industry discussions.

Developed revenue-generating strategies for music licensing and branded content across OTT platforms and YouTube.

• Augmented client portfolio incorporating brands such as Marico, Rajasthan Royals, Red Bull, Maharashtra government through collaborative partnerships
• Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
• Vertical Expansion: Spearheaded 50% growth in emerging verticals—including label licensing, content, social, eCommerce, programmatic, tech, analytics, and sports—by launching new service lines, driving cross-market collaboration, and upskilling teams.

• Achieved sevenfold revenue growth from 2019 to 2023 through deep market penetration and scalable content strategies.
• Drove a twofold expansion of the viewer base via integrated growth initiatives and branded content programs.
• Platform Innovation: Grew digital content revenue by over 25% through platform-native revenue strategies for brands such as Upgrad, Amazon Prime Video, and HUL, which earned accolades for innovation in branded storytelling.

• Executed cross-sector digital campaigns and media activations for prominent fashion and lifestyle brands. Secured annual marketing and PR mandates exceeding €1.5M for MUJI and Diesel through strategic storytelling.
• Tripled Instagram following for Masque, India’s first ‘Farm to Fork’ restaurant via an inclusive influencer initiative.
• Spearheaded marketing activations and launch events for top-tier brands such as L’Occitane, Amrapali, and Soneva Fushi.
  Coordinated multi-channel media initiatives to bolster brand positioning in competitive environments.

• Led the brand repositioning of Dr. Vaidya is modernizing a 40-year-old Ayurvedic legacy through strategic storytelling and a visual identity overhaul.
• Built brand partnerships with wellness influencers, FMCG retailers, fitness communities, music festivals, wedding planners, and corporate offices across Mumbai and Bangalore to drive product trials and visibility.
• Created content-led digital campaigns focused on Ayurvedic education and preventive wellness, increasing brand recall, and boosting conversions across D2C and eCommerce platforms.
• Developed B2B and D2C distribution strategies, expanding retail presence across Mumbai, and initiating a national rollout through pharmacy chains and platforms.

• Ensured consistent brand representation across touchpoints, aligning tone and visual identity with brand goals.
• Led product integrations driven by campaigns, incorporating brand ambassadors and partnerships to enhance the user journeys of the KXIP fantasy league app.
• Managed PR strategy with agency collaboration, overseeing press releases, media interviews, and executive profiling to amplify brand voice.
• Spearheaded digital marketing for on-ground match days, managing website content, social media, and stakeholder onboarding.
• Worked closely with the management to established brand governance protocols for online reputation management, setting guidelines, and supervising daily communication on social channels.
• Partnered with Sports Operations team to generate editorial content—match previews and blogs that enhanced fan engagement.