Esha Banerjee
Bengaluru
Summary
Dynamic Strategic Account Manager, driving growth and generating revenue. Skilled in data analysis and strategic business development & Ad Sales, I excel in fostering long-term partnerships and identifying growth opportunities, consistently delivering high results in competitive markets.
Overview
9
9
years of professional experience
Work History
Strategic Account Manager
Bundl Technologies pvt ltd-Swiggy
Bangalore
11.2024 - Current
- Spearheaded a portfolio of 10 high-value brands, amounting to 30 crore in monthly GMV, driving a 25% year-over-year growth.
- Consistently delivered 1.6 Cr in Ad Sales revenue per month via in-app and off-app advertising, individually driving 36% of total team revenue and 15% of city revenue through strategic monetization of the portfolio.
- Identified untapped growth potential in the region, and successfully converted two leading partners to Hyperboost Ads Sale. This strategic upsell delivered an 8% gain in market share and scaled the partner's ad spend contribution by 12%.
- Achieved 10 lakh NTR movement within three months by upselling for a legendary brand.
- Drove a 5%–8% increase in total GMV contribution for key partners by identifying late-night demand and operation hours extensions.
- Regularly analyze market trends and detailed funnel analysis (impressions to menu, menu to order, menu drop-offs, cart drop-offs, CVR, and CTR) to track and course-correct growth initiatives.
- Leverage data to increase order frequency by identifying cuisine gaps and weak day-part slots, then drive growth through targeted banner placements and search boosts to maximize visibility and conversion.
Area Sales Manager-High End Accounts
AB InBev
Pune
04.2024 - 10.2024
- Spearheading a team of three high-end specialists covering the territory of Pune City and PCMC to build the ABI portfolio.
- Strategize a roadmap to achieve the budgeted volume and market share, leading to an increase in the portfolio share of the super premium brand by 5% in 3 months and contributing to 20% of city sales.
- End-to-end planning and execution of Hoegaarden Gin Week, brunches, Budweiser-led World Cup campaign, and International Beer Day drive generating 1,000+ trials.
- Drove scalable and custom visibility across 50 POCs within 3 months, leading to an increase in WOD, brand equity, and brand visibility.
- In-depth budget planning brings down the channel CPC versus last year.
- Business Analysis and Revenue Planning.
- Team management and cross-functional collaboration.
High End Specialist
AB InBev
Mumbai
10.2021 - 03.2024
- Managing over 90 key accounts (clubs, pubs, star properties) and consistently delivering 120% of the target versus achievement while driving portfolio selling and distribution.
- Closed events with renowned artists like Jay Sean, Hot Since 82, Divine, Mandragora, Rahul Jain, Bullzeye, Yellow Diaries, Lifafa, and Shaadi by Marriott helped in getting outdoor and indoor branding, and social media presence via influencer marketing.
- Won the title of Hunger for selling the highest volume of draught beer in the year 2022.
- Successfully spearheaded the project of the Star Hotel tie-up with The Leela, The Lalit Hotel, JW Marriott Sahar, Courtyard by Marriott, and The Novotel, leading to a 20% market share growth in the area, as well as the listing and distribution of the ABI portfolio.
- Driving market share growth by 25% and visibility at international airports by closing tie-ups with Go Go Foods and Lite Bite.
Senior Sales Manager
Swiggy-Bundl Technologies
Pune
01.2019 - 09.2021
- Recognized for high load and burn rates of Ad sales among sales managers for 2019-2020.
- Successfully launched serviceability in the area launch project of Handwadi and Yewlewadi in Pune.
- Single-handedly managed key accounts like Effingut, Elephant & Co, and Greedy Man Pizzeria, with annual billing of 12 CR.
- Successfully closed 30 lacs of Ad Sale revenue annually.
- Improved partner experience (NPS), and consumer experience (CSAT).
- Assisting GMV growth of restaurant partners through ad campaign conceptualization to provide enhanced brand positioning and recall.
- Managed key client relationships to foster loyalty and long-term partnerships.
Assistant Sales Manager
Franchise India Brands Ltd
Pune
07.2017 - 01.2019
- Assisted investors through the National Brands and Franchise Procurement process across all sectors.
- Explored and visited different cities for new customer acquisition.
- Acquired new brands across sectors for the brand pool by identifying potential brands.
- Forming and maintaining business relationships with key customers for smooth business transactions.
Education
M.Sc. - Applied Psychology
University of Science & Technology
Kolkata01.2017
Skills
- Revenue generation and business planning
- Data analysis and competitive analysis
- Advanced Excel skills
- Sales operations management
- Strategic business development & Ad Revenue generation
Hobbies and Interests
- Indian classical dance
- Swimming
- Guitar
Timeline
Strategic Account Manager
Bundl Technologies pvt ltd-Swiggy
11.2024 - Current
Area Sales Manager-High End Accounts
AB InBev
04.2024 - 10.2024
High End Specialist
AB InBev
10.2021 - 03.2024
Senior Sales Manager
Swiggy-Bundl Technologies
01.2019 - 09.2021
Assistant Sales Manager
Franchise India Brands Ltd
07.2017 - 01.2019
M.Sc. - Applied Psychology
University of Science & Technology